Article

Gaurav Sharma
Gaurav Sharma 29 April 2020
Categories Social Media

Why Brands Need to Execute Influencer and Social Media Marketing During Covid19’s Reign

The chaos created by Covid19 refuses to die down. Businesses are closing down. Marketing seems to have taken a bad hit, with the closure of traditional channels like live conferences and trade shows. 

On the other hand, digital marketing seems to have escaped unscathed. Rather, it’s experiencing an all-time high. Influencer and social media marketing are two digital marketing tactics that can help brands tide over these dire times. Here’s why. 

1. Digital Content Consumption Has Peaked

People are confined to their homes and using digital channels for entertainment, work, and information. Making social media marketing an effective way to reach these digital natives. 

If you’re relevant and visible on the right channels, you can gain new leads and potential customers.

2. Digital Marketing Can Be Done Remotely

For influencer and social media marketing, you don’t need to have in-person meetings. You can manage all your campaigns from home. All you need is a working laptop and a good internet connection. 

3. Demand for Digital Content is High

Since people are more active on the internet now, there is an increased demand for digital content. You can become a valuable content resource if you churn out great content at this time. And the best part is that influencers are expert content creators. They have the ability and the skills to shoot stills and videos on their own.

4. Influencers Can Be Hired for a Lower Price

Just like other industries, the influencer industry has been hit hard by COVID-19. In the absence of live promotion events, influencers have to make do with online collaborations. So, their pricing may be more flexible. This can be a huge advantage for brands.

5. Influencer Marketing Can Make Real Social Impact

Most influencers are champions of one social cause or the other. You can team up with relevant influencers and show your support for the causes that matter to you and your customers. This is a great way to foster customer trust and loyalty.

6. Influencers Help You Earn Customer Trust

People trust influencers more than they trust brands. By partnering with influencers, you can bask in their goodwill and earn customer trust. With topical and relatable content, influencers can let their audience know your brand cares about them.

7. Marketing Will Lead to New Sales Opportunities

Your investment in influencer and social media marketing during this period will reap dividends when things get back to normal. Since you would have earned customer loyalty by remaining visible and authentic, you can expect to get new leads as well.

So, you earn leads, visibility, and customer trust and engagement by a single masterstroke.

Excited? Then, you will love this infographic by HireInfluence:

Infographic-Hireinfluence.jpg

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Ahmed Ghani

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