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How Digital Transformation Increases Security Challenges

How Digital Transformation Increases Security Challenges

Fortinet’s 2018 Security Implications of Digital Transformation Survey looks at the state of cybersecurity in organizations around the world from a lens of digital transformation and the implications going forward.

James Warner
James Warner 3 December 2019
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5 Reasons Not To Ignore Mobile For Digital Marketing

5 Reasons Not To Ignore Mobile For Digital Marketing

If you are not adopting a mobile-first approach to digital marketing, then you are at risk of your competition getting ahead of you. Here are five reasons why investing more time and effort into mobile marketing can...

Tom Willis
Tom Willis 3 December 2019
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Why Book Metadata is Crucial for Sales

Why Book Metadata is Crucial for Sales

The unique information of a publication - or its metadata - is the make or break of a book's success in the market. This idea is not new, yet publishers are ignoring this aspect of the business.

Darren Ryan
Darren Ryan 3 December 2019
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5 Tips to Boost the Performance of Your Team

5 Tips to Boost the Performance of Your Team

No matter your role, our working lives are dominated by digital content. So what’s the challenge heading into 2020, and what can you do to increase both the wellbeing and productivity of your team?

Cory Schmidt
Cory Schmidt 2 December 2019
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5 Key Steps to Steer a Successful Master Data Management Strategy

5 Key Steps to Steer a Successful Master Data Management Strategy

Ever wondered what’s common between an impregnable castle and a sound enterprise Master Data Management (MDM) solution? Well, both need a solid architecture, to begin with. Both must be strategically built...

Dietmar Rietsch
Dietmar Rietsch 2 December 2019
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A Roadmap for Marketers to Improve Personalisation

A Roadmap for Marketers to Improve Personalisation

Personalisation is a major part of digital that has evolved rapidly with the rise of marketing technology. It's more than a trend or a buzzword; it’s a pivotal way to reach and engage consumers. Personalisation is...

Floris Oranje
Floris Oranje 2 December 2019
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5 Reasons to Outsource Customer Support Services

5 Reasons to Outsource Customer Support Services

Customer support service has become one of the most essential and important pillars for building your business. Businesses of all sizes are investing in customer support service to grow.

David Clark
David Clark 29 November 2019
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Email Scripts to Get Responses from Non-Responsive Clients

Email Scripts to Get Responses from Non-Responsive Clients

This article will address best practices and includes real-life examples to allow businesses to follow-up and get a response from non-responsive clients.

Sneha J
Sneha J 29 November 2019
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4 Tactics to Handle the Unexpected Rapid Growth of a Small Business

4 Tactics to Handle the Unexpected Rapid Growth of a Small Business

Business growth is the ultimate goal, yes, but when it happens rapidly and unexpectedly, it can be devastating. Let's explore some reliable tactics you can apply in order to cope with the sudden growth of your...

Natasha Lane
Natasha Lane 29 November 2019
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The Secret About Online Reviews

The Secret About Online Reviews

Reviews are essential on ecommerce websites and marketplaces for B2C and B2B sectors. They express users' advice for products and will impact future users' actions. That is why it is important to understand...

Zoe Kahn
Zoe Kahn 28 November 2019
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How To Scale Up A Tech Start-up Business

How To Scale Up A Tech Start-up Business

One question that is often asked is: “What is the magic potion for a tech start-up to succeed and develop as a business?"

Albert Smith
Albert Smith 28 November 2019
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Best ways to Embed Instagram Hashtag Feed on Website

Best ways to Embed Instagram Hashtag Feed on Website

Instagram has been one of people’s favourite social media sites. With years passing by, Instagram has grown immensely with broader horizons. Established as a photo-sharing app, but now is much more appealing for the...

Anne Griffin
Anne Griffin 28 November 2019
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How Can Different Business Models be Successfully Digitized?

How Can Different Business Models be Successfully Digitized?

Developing a digital business model is a must. A recent business model from giant tech companies (that has been used for hiring) can be applied to your business.

James Warner
James Warner 27 November 2019
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The Challenges Facing Video Management Are Unique To Moving Content

The Challenges Facing Video Management Are Unique To Moving Content

Worldwide, marketers are seeing the value and power of video marketing. It’s unsurprising why; over 100 million hours of video are watched each day on Facebook alone. Video is now something that most consumers expect...

Parham Azimi
Parham Azimi 27 November 2019
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Can AI Combat Deepfakes, the New Threat?

Can AI Combat Deepfakes, the New Threat?

Deepfakes are the next big national threat. In this post, learn how fake deepfakes are, how to spot an AI-generated deepfake video, and how to use AI to combat deepfakes.

Pratip Biswas
Pratip Biswas 27 November 2019
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How to Convert High-Intent Ecommerce Shoppers with Conversational AI

How to Convert High-Intent Ecommerce Shoppers with Conversational AI

High-intent shoppers are a marketer’s dream. They don’t kick tires or browse your website at random. All they want is to make a quick purchase, and they’re more likely to convert. But they’re also the ficklest...

Ada Okoli
Ada Okoli 26 November 2019
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6 Surefire Strategies to Enhance Email Marketing with Data

6 Surefire Strategies to Enhance Email Marketing with Data

In a recent London Research webinar, Ricardas Montvila, Senior Director of Strategy at Mapp, and Kath Pay, founder and CEO of Holistic Email Marketing, discussed trends that are enabling companies to succeed at...

Aliya Zaidi
Aliya Zaidi 26 November 2019
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A Marketing Glossary of Terms and Jargon Buster

A Marketing Glossary of Terms and Jargon Buster

Are you fluent in social media speak? The world of influencer marketing and social media can be a complicated place full of new developments and technologies. And to complicate matters even more, this fast-paced...

William Soulier
William Soulier 26 November 2019
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Consumers Want More Than Just Data to Define a Personalised Experience

Consumers Want More Than Just Data to Define a Personalised Experience

The marketing industry’s focus is constantly being drawn back to personalisation with developments in data collection, cookies, data analysis, and marketing automation tools enabling brands to narrow in on consumer...

Floris Oranje
Floris Oranje 26 November 2019
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Segmentation and Personalisation: What's the Difference and How to Use Them?

Segmentation and Personalisation: What's the Difference and How to Use Them?

For brands, the path to building meaningful messaging and engagement with customers is not an easy one. To achieve that, marketers will need a good understanding of the differences and relationship between user data...

Suraj Dubey
Suraj Dubey 25 November 2019
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Why Future of Manufacturers’ Is Secure With Headless Commerce?

Why Future of Manufacturers’ Is Secure With Headless Commerce?

To build strong, digital customer experiences, manufacturers require agile architecture. Headless commerce is the solution.

Dietmar Rietsch
Dietmar Rietsch 25 November 2019
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[INFOGRAPHIC] How Customer Engagement Varies by Region

[INFOGRAPHIC] How Customer Engagement Varies by Region

The State of Customer Engagement 2020 report from London Research and dotdigital explores the channels and technologies used by companies for communicating with customers and prospects. This infographic looks at how...

Aliya Zaidi
Aliya Zaidi 25 November 2019
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The Mysterious Case of the Abandoned Online Shopping Basket

The Mysterious Case of the Abandoned Online Shopping Basket

By Nick Cole, Managing Director, Go Inspire Group

Digital Doughnut Contributor
Digital Doughnut Contributor 25 November 2019
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7 Ways to Improve Customer Experience for Ecommerce

7 Ways to Improve Customer Experience for Ecommerce

According to a Forrester study, businesses that focus on customer experience “have 1.6x higher brand awareness, 1.5x higher employee satisfaction, 1.9x higher average order value, 1.7x higher customer retention, 1...

Dwayne Charrington
Dwayne Charrington 25 November 2019
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How brand advocacy programmes are proving to be the best investment your business can make

How brand advocacy programmes are proving to be the best investment your business can make

In the digital age, with fleeting customer attention, businesses and brands are looking for new ways to engage with their customers, keep them loyal and prolong their customer/brand relationship. Loyalty cards are no...

Michael Gullan
Michael Gullan 22 November 2019
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