Article

Seema Sharma
Seema Sharma 27 September 2019

Top Mobile App Development Trends in 2020

The popularity of mobile apps can be estimated by the fact that as of the second quarter of 2019, 2.46 million apps were featured on the Google Play and 1.96 million apps were available in the Apple’s App Store. The emergence of advanced technologies such as Chatbots, AI, IoT, Blockchain, AR and VR, etc. has further given a boost to the mobile app development.

In the era when the world is heading towards digitalization, mobile apps are gaining tremendous traction in all spheres of life and are becoming an indispensable part of the digital ecosystem. A huge investment in the mobile app development industry by many tech giants has been witnessed in the past few years. Small businesses are also gradually realizing the significance of mobile apps and considering incorporating them in their business processes. 

Mobile apps help organizations create brand awareness, deliver personalized content, boost customer engagement, reduce costs, and increase sales. The popularity of mobile apps can be made out by the fact that 1.96 million apps are featured in the App Store and 2.46 million apps are available on the Google Play (as of the 2nd quarter of 2019).

The mobile app development industry has been greatly impacted by the introduction of mobile first design approach and the advent of advanced technologies - the Internet of Things, Chatbots, Artificial Intelligence, Machine Learning, Blockchain, Augmented and Virtual Reality, etc. These technologies are supposed to continue taking the mobile app development by storm in 2020. 

Let’s discuss in detail how 2020 looks like for mobile app development.

  • Blockchain

Blockchain has disrupted and reshaped the mobile app development and can be implemented in mobile apps for enhancing security, tracking, and quality controls. Many payment apps are already using this technology for ensuring secure and faster transactions. Blockchain will stay in vogue in 2020 and ahead.

  • Internet of Things (IoT)

IoT is a vast network of interconnected digital, mechanical, and computing devices that enable the exchange and transfer of data and information. The use of IoT in mobile apps helps remotely control smart gadgets via smartphones. Moreover, mobile apps powered by IoT enable to connect bands, wristwatches, and other wearables to smartphones.

  • Augmented & Virtual Reality (AR & VR)

After the release of ARKit by Apple and ARCore by Google, iOS and Android app development have gained immense momentum. The demand of VR and AR applications is picking pace in every industry - be it retail, healthcare, education, travel, etc. Mobile apps utilizing these technologies are creating amazing experiences for mobile users and helping businesses increase sales. 

  • Artificial Intelligence and Chatbots

Artificial Intelligence (AI) and Machine Learning have changed the entire face of mobile app development and is expected to take it to a new level in 2020. The integration of AI with mobile apps not only saves a lot of money for businesses but also improves user engagement. 

AI-powered chatbots have changed the way businesses interact with customers via mobile phones. Mobile apps with services like cab services, food delivery, and online shopping are integrating chatbots to respond to customers’ query quickly. 

  • Cloud-based Mobile Apps

Cloud technology helps organizations store massive amount of data. This technology, when integrated with mobile apps, enhances the storage capabilities of the applications and increases productivity and collaboration. Further, most of the mobile applications with bigger databases use the Amazon Web Service (AWS) as their cloud computing backup. This trend will boom in the upcoming years.

  • M-Commerce

With more and more people converging towards mobile purchasing, the future of m-commerce looks promising. Apple Pay and Google Wallet have encouraged customers to shop via smartphones instead of their debit or credit cards. Retail & eCommerce businesses nowadays prefer apps that let their customers shop easily and make transactions without cash or physical cards.

  • Cross-Platform Mobile App Development

Cross-platform mobile app development means the development of applications that can be run on multiple mobile platforms. It reduces time-to-market and development cost of the organizations and drives their business in the realm of tough competition. This trend will go mainstream in 2020 and years ahead.

  • Predictive Analytics

The use of predictive analytics in the mobile app development let you delight and influence the future actions of the users by sending the right message at the right time to the right user, thus improving the retention rate, user engagement, and increasing the retention rate. Predictive analytics provides you a 360-degree view of the customers, including their demographics, purchase history, and browsing pattern. This trend looks promising ahead.

  • Low Code Development

Low code development eliminates the need for a large amount of manual coding, thus reducing the complexity of development. Low-code platforms also let you scale your applications as your business grows. OutSystems, Appian, Google App Builder, Kissflow, Zoho Creator, etc. are some of the low-code app development tools that will gain much popularity in 2020.

  • Instant Apps

Instant apps will be a buzzword in 2020, especially for eCommerce organizations. As users can use these apps without installing them, instant apps let you expand your user base. Users just need to search for the instant apps on Google and click the link that runs a portion of the application.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
10 Digital Marketing Trends for 2019 you Should Know

10 Digital Marketing Trends for 2019 you Should Know

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and...

Georges Fallah
Georges Fallah 27 December 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more