Article

Graham Charlton
Graham Charlton 24 September 2019

Retail Ecommerce Cart Abandonment Was 84% in the First Half of 2019

The average cart abandonment rate for retail ecommerce sites reached 84.24% in the first six months of this year, according to SaleCycle data.

Our 2019 Retail Ecommerce Remarketing Report uses data from more than 250 large retail clients, and we've split this across several different retail categories. 

We can now see patterns across different website and products types. For example, we see that grocery sites enjoy the lowest abandonment rates (72%), in part because groceries are more regular than some other purchases.

The highest levels of abandonment are seen on jewelry and homewares / DIY sites, both at around 88%. In contrast to grocery, these are often more considered and also expensive purchases, and people may visit sites several times as they research and compare products and prices. 

2019-retail-ecommerce-remarketing-report-v2.jpg

Baramdat Com
Baramdat Com

baramdat.com is B2B website created for small to medium sized exporters, manufacturers or companies to help sell products worldwide. Its a Free platform, anyone can register and upload 5 products for FREE. More products can be added upon purchasing packages.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
New Research Reveals Content Marketers’ Biggest Battle

New Research Reveals Content Marketers’ Biggest Battle

A crucial step in the journey to content marketing maturity involves converting senior management enthusiasm into an in-depth understanding of the benefits of a strategic approach, and what is required to establish one.

Michael Nutley
Michael Nutley 27 September 2021
Read more
Infographic: 5 Key Findings from the Content Marketing Maturity Report

Infographic: 5 Key Findings from the Content Marketing Maturity Report

A new report from London Research and ContentCal explores how content marketing leaders are able to excel at this discipline, and reap the rewards. The infographic below summarises five of the key findings.

Linus Gregoriadis
Linus Gregoriadis 18 October 2021
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more