Article

Manish Rawat
Manish Rawat 23 October 2019
Categories B2C, Mobile, Technology

Here’s How You Can Improve Your Mobile App Marketing [Proven Tips]

Yes, developing and designing a mobile app is hard but what's the use of building a phenomenal app if you can't spread awareness about it. In order to spread the word about your app, you need to promote it using different mobile app marketing tactics. In this article, you will learn about some of the best tips when it comes to mobile app marketing.

There are hundreds and thousands of live Android as well as iOS mobile apps in the app stores right now. Well, to be specific! According to Statista, the total number of available Android apps in the Google Play Store is 2.7 million apps. On the other hand, Statista reported that Apple App Store consists of 903,489 gaming apps and 3.06 million non-gaming apps.

In the midst of millions of mobile applications, how do you think your iOS or Android app will make it big in the mobile app industry? This is where mobile app marketing strategies can help you out. Going straight to a mobile app marketing agency seems like a thing of the past. Today, it’s all about earning recognition in the mobile app industry that can be done by collaborating with a leading tech-based media house.

In this article, we will be discussing some of the most effective tips that will certainly prove to be of great help in marketing your mobile app.

Effective Tips For Successful Mobile App Marketing

1. Analyze your Competitors:

The very first should be to analyze your competitors, this can be easily done by knowing the demographics of your competitors, such as real user base, overall reach, target market and other details of similar nature. Our suggestion would be to go after a small user base as it will create a strong effect.

You can simply start by selecting a particular type of audience and building a database with crucial user information like age, gender, occupation, name and other required information. This database will further help you in contacting your target audience again at the peak time of marketing your mobile app.

2. Pre-Launch Marketing:

The pre-launch marketing is something that a lot of companies, app developers and brands usually miss out on. One of the most effective tips to make an impact with your app is to start marketing even before your app is launched in the respective app store i.e. Google Play Store or Apple App Store.

As there are millions of apps already existing in the app stores, so directly publishing your app without and previous marketing is not a good choice. By applying a pre-launch marketing strategy, you are basically creating a buzz in the market and this will be beneficial for your app to gain an initial momentum and boost the early number of app downloads.

3. Social Media Platforms:

Making use of different social media platforms like Quora, Twitter, LinkedIn, Facebook, and Instagram is a great mobile app marketing strategy to spread awareness about your mobile application.

In addition to this, these social media platforms also act as a great medium to know what your target audience thinks about the app. There are two main approaches to move forward with social media platforms i.e. organic and paid promotion. As an app owner, you can easily run paid ads about your application, highlighting some unique features that are offered by the mobile app.

We would recommend that you pick Instagram and Facebook as your main social media platforms for your app marketing. These social media platforms also provide a much greater scope for customized user targeting that will help you in gaining potential customers.

4. Influencer Marketing:

Influencer marketing has now become a common tactic for promoting a digital service or a product. This is one of the main reasons brands and companies are reaching out to influencers related to their particular field of the genre.

For example, an app development company that developed an e-commerce mobile app will get in touch with a lifestyle influencer for promoting the app to their followers on different social media platforms. The main objective of this marketing strategy is to build an authentic as well as a mutually beneficial relationship with the influencer that will go a long way in providing assistance to promote your mobile app.

Apart from the above-mentioned tips, using push notifications is another great way to communicate with your target user base. This strategy will work best if you have a great number of audiences on your app. But you also need to make sure that you don’t spam users with multiple promotional notifications about your app.

Remember that even a big idea followed by an amazing mobile app also requires a top-notch marketing push. So, make sure to tell the story behind your mobile application and based on that persuade your target user base to install the app, requires not only constant effort but also smart strategies to back it up.

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