Articles - September - 2019

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10 Common Traits of Top Community Managers

10 Common Traits of Top Community Managers

As more companies and more industries buy into the benefits of social media and community development, the number of job opportunities available for professionals with community-building skills also continue to grow.

Rick Barron
Rick Barron 4 December 2019
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Why Book Metadata is Crucial for Sales

Why Book Metadata is Crucial for Sales

The unique information of a publication - or its metadata - is the make or break of a book's success in the market. This idea is not new, yet publishers are ignoring this aspect of the business.

Darren Ryan
Darren Ryan 3 December 2019
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Think Nano

Think Nano

A nano-influencer, or “nano,” is just like you and me, depending on who you are of course. Nanos are perfectly ordinary digital citizens, with follower counts as low as 1,000.

Rick Barron
Rick Barron 21 November 2019
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The 80/20 Rule Of Headlines

The 80/20 Rule Of Headlines

Your brilliant blog post will get no attention whatsoever if your headline misses the mark.

Rick Barron
Rick Barron 5 November 2019
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Power of Video Testimonials

Power of Video Testimonials

Testimonials are simple customer appears on camera to champion your product and share their story. If done right, they can be a very powerful marketing tool for your brand.

Rick Barron
Rick Barron 1 November 2019
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Leverage The Power Of Podcasting

Leverage The Power Of Podcasting

For businesses large and small, podcasts are a huge opportunity to tap into a largely underserved podcast market that's hungry for fresh content, especially in niche areas of interest.

Rick Barron
Rick Barron 30 October 2019
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From Frustration to Streamline

From Frustration to Streamline

Ever found yourself sitting down to spend a quick half-hour on your social media accounts, only to realize a ‘quick hour’ dealing with several accounts can’t happen? Frustration set in!

Rick Barron
Rick Barron 28 October 2019
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10 Tips to Create a World-Class Mall Loyalty Program

10 Tips to Create a World-Class Mall Loyalty Program

Coniq are Europe’s leading Loyalty CRM provider, powering programs for many of the world’s leading retail destinations. Here, CMO Sean Curtis analyses what key elements are required in creating a market-leading...

Sean Curtis
Sean Curtis 28 October 2019
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Part 2: The Future Of Digital Marketing

Part 2: The Future Of Digital Marketing

For some time, the mantra was that ‘content is king.’ Fair enough but the focus is now drifting towards a focus on a well-developed strategy that includes quality link building, relationship outreach, voice, mobile...

Rick Barron
Rick Barron 24 October 2019
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Know Your Target

Know Your Target

Today's organizations know that all messages don't resonate the same way with different groups of people. A target audience is essential for social media campaigns.

Rick Barron
Rick Barron 23 October 2019
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Here’s How You Can Improve Your Mobile App Marketing [Proven Tips]

Here’s How You Can Improve Your Mobile App Marketing [Proven Tips]

Yes, developing and designing a mobile app is hard but what's the use of building a phenomenal app if you can't spread awareness about it. In order to spread the word about your app, you need to promote it...

Manish Rawat
Manish Rawat 23 October 2019
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Part 1: The Future Of Digital Marketing

Part 1: The Future Of Digital Marketing

The digital marketing landscape is changing constantly. That why it’s crucial to always stay ahead of trends and implement the same in time.

Rick Barron
Rick Barron 23 October 2019
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LinkedIn Marketing Strategies and Tips That You Need To Know

LinkedIn Marketing Strategies and Tips That You Need To Know

With over 610 million users in more than 200 countries, LinkedIn has outgrown itself as a website for jobseekers and evolved into a social media platform that helps business professionals connect, grow their business...

Lorraine Pavel
Lorraine Pavel 23 October 2019
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Five Ways Mobile Ad Fraud Can Impact Your Mobile Marketing Campaigns

Five Ways Mobile Ad Fraud Can Impact Your Mobile Marketing Campaigns

From impression laundering to click-spamming, mobile ad fraud can completely invalidate an otherwise successful digital advertising campaign. As well as potentially seeing money siphoned off to fraudsters...

James Haslam
James Haslam 23 October 2019
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From Click Spam to Click Injection: How to Detect Different Forms of Mobile Click Fraud

From Click Spam to Click Injection: How to Detect Different Forms of Mobile Click Fraud

Digital ad fraud has been estimated to cost advertisers up to $19 billion a year, with video and mobile counting as the highest-risk channels. Mobile ad fraud is a widespread threat that affects all verticals, so it’s...

Digital Doughnut Contributor
Digital Doughnut Contributor 22 October 2019
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10 Tips to Improve Your On-page SEO in 2020

10 Tips to Improve Your On-page SEO in 2020

What is SEO? Probably you have heard the term before. SEO is basically an acronym for Search Engine Optimization. SEO is usually considered as a tool which search engines use to determine which web page deserves to be...

Mandy Angelica
Mandy Angelica 22 October 2019
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Customer Service 2.0 with AI Chatbots

Customer Service 2.0 with AI Chatbots

Nowadays, businesses face the challenge of delivering excellent customer service. Microsoft’s survey shows that 96% of consumers across the globe indicate customer service as a significant factor in their loyalty when...

Nina Kozłowska
Nina Kozłowska 22 October 2019
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Lead Nurturing Best Practices To Hike Conversion Rates

Lead Nurturing Best Practices To Hike Conversion Rates

Lead nurturing is the continual process of guiding your customers to the right product that meets their expectations. We must use the right strategies to successfully convert these customers into leads. So this...

Angelina Gil
Angelina Gil 21 October 2019
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Be Data Smart – and Reap the Rewards in Loyalty

Be Data Smart – and Reap the Rewards in Loyalty

Today’s consumers are used to handing over their data without much idea of where it’s going or why, and poor internal company data practices have led to numerous data breaches, abuse and declining consumer trust. BUT ...

Lindsay Parry
Lindsay Parry 21 October 2019
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Why Live Chat Is Important for Your Business?

Why Live Chat Is Important for Your Business?

Live chat support is one of the most dynamic ways to communicate with your customers. With live chat, you can turn every interaction with visitors to your website into a better experience and build longer...

David Clark
David Clark 21 October 2019
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Digital Marketing Strategies for 2019

Digital Marketing Strategies for 2019

It's hardly news to anyone that marketing is a constantly changing landscape. Today's hottest marketing trend could slide into irrelevance tomorrow. To stay competitive, marketers have to continue to evolve...

Boris Dzhingarov
Boris Dzhingarov 18 October 2019
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90% of Start-ups Fail Because of... (NO, it's not what you think)

90% of Start-ups Fail Because of... (NO, it's not what you think)

An article about what could be the most misleading, discreet and lethal mistakes a #start-up can fall for. It explains the main reason why 90% of start-ups fail despite the brilliant ideas, hard work, and persistence...

Eddy Nachabé
Eddy Nachabé 18 October 2019
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Working Towards Common Ground

Working Towards Common Ground

Much has been written about the importance of social media policy and why every company should have one. However, what's often overlooked by companies and experts alike is that creation of a policy by itself isn...

Rick Barron
Rick Barron 18 October 2019
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What You Need to Consider Before Starting an E-commerce Website

What You Need to Consider Before Starting an E-commerce Website

You might have noticed how popular online stores are nowadays. That’s actually obvious since it doesn’t matter if your e-store comes together with a regular shop, or if it’s only a web resource by itself - having an e...

Anastasiia Taran
Anastasiia Taran 18 October 2019
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Have Time to Talk?

Have Time to Talk?

Hosting a Twitter Chat is like having a discussion over coffee, except its online. It’s fast, informal, and the audience is at ease to be expressive with their thoughts.

Rick Barron
Rick Barron 17 October 2019
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