Aashirvad Kumar
Aashirvad Kumar 21 November 2019
Categories Search Marketing

7 Skills You Should Acquire As A Digital Marketer

The digital marketing industry is so vast and one of the rapidly changing industries in the online business world. In this rapidly changing online market, a digital marketer needs to acquire some digital marketing skills to keep growing and generate sales for their clients or online businesses. Here is the list of 7 Essential Digital Marketing Skills which you should acquire as a digital marketer. 

1. Search Engine Optimization Skills

Marketing primarily comes under two headings - organic and inorganic. Inorganic marketing includes SMM & PPC. It can provide instant results, whereas organic marketing takes time, but if it's done properly it can give you better results than inorganic marketing. 

Search Engine Marketing is a part of your inorganic marketing efforts, and a technique used to boost the rankings of keywords of a website. It can help a business to increase its online reach and visibility over the internet.

Many businesses have realised the importance of search engine marketing and they are looking to hire people with expertise in search engine optimization. So, if you aren't learning this skill, then you're lagging behind your competition.

2. Social Media Marketing Skills

In today's technological era, people spend most of their time on social media platforms. According to online statistics, an average person spends more than four hours on social sites like Facebook, Instagram, and Twitter in a single day.

As a digital marketer, you can use this advantage to find and target potential customers for your business. Many businesses use social media platforms to reach their targeted audience and you can also do the same.

There are various SMM techniques that you would have to learn and understand to build an effective marketing strategy.

3. Data Analysis

Data analytics tools are used in the core process of digital marketing techniques. These tools are the pillar of the entire digital marketing industry. They provide digital marketers with the right information and data to make decisions and target the right customers.

Being a digital marketer, you should always have the right approach to analyse all the available consumer data. You should be familiar with the proper data analysis techniques since it can help you to know the consumption pattern of your consumers.

Along with this, you should also need to be familiar with the filtering process which refers to eliminating incorrect or incomplete data. As a marketer, you should always keep your database updated with new information to avoid making ineffective decisions.

4. PPC Advertising Specialist

PPC stands for Pay Per Click in which an advertiser gets charged whenever someone clicks on one of his business ads. It is one of the most common forms of online advertising. Search engines like Google and Bing offer PPC services to several online businesses.

There are a lot of businesses with enough resources to increase their online reach, but they don't know the right approach to use these resources properly to generate good ROI on their investment.

You can learn and master the techniques of PPC advertising and then offer businesses consulting products.

5. Copywriting & Content Creation Skills

Copywriting is at the core of digital marketing and is a crucial part of content marketing. It is all about connecting your customers with your brand and products.

As a digital marketer, you have to master of skill of writing relevant ad copy that conveys the right message to your audience. You must also be familiar with the techniques to find profitable and less competitive keywords.

Keyword optimisation will help you to rank better on search engines. As a result, you will get traffic, translating into more customers, sales and revenue.

6. Email Marketing Skills

No matter,how old, email marketing is still one of the best ways to build a strong customer relationship. It has been regarded as one of the best digital marketing skills that a digital marketer can acquire.

To build an effective email marketing strategy, you must be familiar with the right tools and strategies. There are several email marketing tools available in the market. Some of the popular email marketing tools are Litmus and MailChimp.

These tools will also provide you with some additional metrics like CTR, email open rate, etc. that would be helpful for formulating basic email marketing strategies.

7. Basic Designing Skills

According to studies, most advertising campaigns perform better when they are accompanied by great visuals and images. As a digital marketer, you must have to acquire the skill of designing engaging visuals and images.

In the world of marketing, it can't be all about text. You will also require visuals that convey the right message to your potential customers. It doesn't mean you have to be a Photoshop rockstar, but it can help you to make some quick changes when your designer isn't available.

Having knowledge about some basic designing principles also makes it easier for you to show the right message and content to your customers.


These are just some of the common digital marketing skills which every digital marketer should acquire. If you can learn these digital marketing skills, then there's no limit to how much you can grow your business.

Digital marketing is the only business industry whose principles can be used both for growing as an entrepreneur and employee. So, what are you waiting for? Go out, acquire digital marketing skills and your business will thrive.

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