Articles - November - 2019

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Should Direct To Consumer (D2C) Brands Sell Their Products on Amazon?

Should Direct To Consumer (D2C) Brands Sell Their Products on Amazon?

Deciding whether or not to list a D2C product on Amazon can be a cause of contention between co-Founders. There are many factors to consider aside from the obvious margin vs. distribution discussions.

Katie atkinson
Katie atkinson 13 January 2020
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Does the Digital Agency Have a Future?

Does the Digital Agency Have a Future?

Let’s admit it, the term ‘digital agency’ was a bit passé ten years ago. More recently, influential figures like WPP’s Mark Read have gone as far as trying to ban the use of the term ‘digital’ in their...

Ben Scoggins
Ben Scoggins 18 December 2019
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6 Simple Guidelines to Apply When Crafting Blog Content for SEO

6 Simple Guidelines to Apply When Crafting Blog Content for SEO

Blogging is now a crucial part of content and digital strategy. Here are 6 simple tips for anyone to get the most out of their content strategy.

Smith Willas
Smith Willas 11 December 2019
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Interview: How to Simplify Product Information Management In 5 Easy Steps

Interview: How to Simplify Product Information Management In 5 Easy Steps

Unified product information is crucial to providing the streamlined, consistent omnichannel interactions required in today’s competitive B2B landscape, as Dietmar Rietsch, CEO of Pimcore describes.

Dietmar Rietsch
Dietmar Rietsch 11 December 2019
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What Exactly Does Ethical Mean When It Comes To Consumption?

What Exactly Does Ethical Mean When It Comes To Consumption?

The near constantly publicised horror of the effects of mindless consumption and reckless waste is having on our world is penetrating deeply into the consciousness of consumers. It is slowly but surely changing the...

Davina O'Donoghue
Davina O'Donoghue 11 December 2019
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Christmas Contests on Social Media: How to Create A Holiday Competition

Christmas Contests on Social Media: How to Create A Holiday Competition

‘Tis the season to be jolly!’ Christmas-themed posts will soon have a forest-fire effect on social media communication of many brands. Some of them have already started their activities (probably encouraged by shops...

Nina Kozłowska
Nina Kozłowska 10 December 2019
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10 Tips to Beat Your Competitor’s Social Media Strategy

10 Tips to Beat Your Competitor’s Social Media Strategy

It’s more difficult than ever for businesses to compete online. Paid marketing costs are increasing due to rising competition and ad saturation. At the same time, shorter attention plans are making it difficult to...

Martin Ochwat
Martin Ochwat 10 December 2019
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6 Ways Your Business Can Reach Gen Z

6 Ways Your Business Can Reach Gen Z

It’s likely your marketing strategy considers how to engage millennial consumers, but does it include a focus on Gen Z? If not, it could be time to do so.

Sophia King
Sophia King 10 December 2019
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The Neural Revolution Is Almost Here but Should We Be Scared?

The Neural Revolution Is Almost Here but Should We Be Scared?

Is our brain the last frontier of privacy? Read this article and find how marketers can get inside your head and extract information from there.

David Balaban
David Balaban 9 December 2019
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How Account-Based Marketing Grows Your B2B Tech Sales

How Account-Based Marketing Grows Your B2B Tech Sales

Effective marketing in the tech industry is critical for a company to get noticed. Unlike other markets, the crowded world of technology is full of the brightest people with the best ideas. Even if you have the most...

Emily Andrews
Emily Andrews 9 December 2019
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9 Best Ecommerce Marketing Tips to Boost Your Business

9 Best Ecommerce Marketing Tips to Boost Your Business

Here we have listed nine of the best ecommerce marketing tips for boosting business.

lasya bailey
lasya bailey 9 December 2019
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4 Tips to Help Market a Multilingual Website

4 Tips to Help Market a Multilingual Website

It is important to stay abreast of the latest digital marketing trends. Multilingual websites can be one of the best ways to expand your market reach both locally and globally with non-English speakers. But this goes...

Benjamin Arie
Benjamin Arie 6 December 2019
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How To Be Unskippable - The Past, Present & Future of Video Advertising

How To Be Unskippable - The Past, Present & Future of Video Advertising

YouTube advertising is quickly becoming a huge part of an online advertiser's digital marketing mix. But why has this happened and how do you best make use of this channel? Matthew Soakell will answer these...

Matthew Soakell
Matthew Soakell 6 December 2019
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Brace Your Ecommerce For The Christmas Shopping Season

Brace Your Ecommerce For The Christmas Shopping Season

Christmas shopping season starts with Black Friday, goes through Cyber Monday and lasts until Christmas Day. In the US, holiday ecommerce sales were responsible for $126 billion in 2018. For retailers, it's...

Nina Kozłowska
Nina Kozłowska 6 December 2019
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Conversational Marketing Explained: The Ultimate Guide

Conversational Marketing Explained: The Ultimate Guide

Wondering how conversational marketing works and what’s in it for your business? You’re in the right place!

Kalina Tyrkiel
Kalina Tyrkiel 5 December 2019
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3 Trends Transforming Modern Retail (And The Brands Getting It Right)

3 Trends Transforming Modern Retail (And The Brands Getting It Right)

Picture your local high street. Okay, now picture it ten years ago. It’s changed a lot, right? Many once bustling high streets now more closely resemble ghost towns, lined with stores that are permanently closed or...

Sophia King
Sophia King 5 December 2019
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5 Page Speed Optimisation Ideas to Take with You in 2020

5 Page Speed Optimisation Ideas to Take with You in 2020

There is one essential thing to know about internet users of today – they have grown extremely impatient. When a web page doesn’t load in four seconds, around 60% of them will simply abandon it, according to a study...

Maxim Chernyak
Maxim Chernyak 5 December 2019
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How Supermarkets Use AI to Land More Products Into Your Basket

How Supermarkets Use AI to Land More Products Into Your Basket

You know the story — you stop at a supermarket after work just to buy a carton of milk. Next thing you know, you’re leaving the store with a backpack full of groceries and $20 less to your name. And the weirdest thing...

Stephan Visarius
Stephan Visarius 4 December 2019
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Four Content Optimisation Tips to Help Your Business Stand Out

Four Content Optimisation Tips to Help Your Business Stand Out

Here we have listed the four important content optimisation tips which help businesses stand out amongst the competition.

lasya bailey
lasya bailey 4 December 2019
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How Digital Transformation Increases Security Challenges

How Digital Transformation Increases Security Challenges

Fortinet’s 2018 Security Implications of Digital Transformation Survey looks at the state of cybersecurity in organizations around the world from a lens of digital transformation and the implications going forward.

James Warner
James Warner 3 December 2019
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5 Reasons Not To Ignore Mobile For Digital Marketing

5 Reasons Not To Ignore Mobile For Digital Marketing

If you are not adopting a mobile-first approach to digital marketing, then you are at risk of your competition getting ahead of you. Here are five reasons why investing more time and effort into mobile marketing can...

Tom Willis
Tom Willis 3 December 2019
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5 Tips to Boost the Performance of Your Team

5 Tips to Boost the Performance of Your Team

No matter your role, our working lives are dominated by digital content. So what’s the challenge heading into 2020, and what can you do to increase both the wellbeing and productivity of your team?

Cory Schmidt
Cory Schmidt 2 December 2019
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5 Key Steps to Steer a Successful Master Data Management Strategy

5 Key Steps to Steer a Successful Master Data Management Strategy

Ever wondered what’s common between an impregnable castle and a sound enterprise Master Data Management (MDM) solution? Well, both need a solid architecture, to begin with. Both must be strategically built...

Dietmar Rietsch
Dietmar Rietsch 2 December 2019
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A Roadmap for Marketers to Improve Personalisation

A Roadmap for Marketers to Improve Personalisation

Personalisation is a major part of digital that has evolved rapidly with the rise of marketing technology. It's more than a trend or a buzzword; it’s a pivotal way to reach and engage consumers. Personalisation is...

Floris Oranje
Floris Oranje 2 December 2019
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5 Reasons to Outsource Customer Support Services

5 Reasons to Outsource Customer Support Services

Customer support service has become one of the most essential and important pillars for building your business. Businesses of all sizes are investing in customer support service to grow.

David Clark
David Clark 29 November 2019
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