7 Ways to Win at B2C Marketing on LinkedIn
Have you given thought on LinkedIn marketing for your business? LinkedIn is a wonderful social network that focuses on the business, entrepreneurship, and employment industry. By positioning your brand strategically on LinkedIn, you are sure to make the best out of it and grow your business investment to a new level. Find the tips within the article.
7 Ways to Win at B2C Marketing on LinkedIn
The goal of any business is to see success. Social media makes business growth a breeze if you get the concept of social marketing right. In this post, you will learn how to make your business a success with simple B2C marketing strategies on LinkedIn.
When you interact with people on LinkedIn, ensure that you build your brand image to stand out. People need a reason as to why they should do business with you, and you do not need to publish this information with words. The way you portray your business on LinkedIn dictates whether or not your prospects will be interested in your business.
Here are 7 simple but effective ways to win B2C marketing goals and turn them to reality.
1. Work on Your Own and Your Employees’ Profiles
Marketing your business online has a lot to do with your corporate image, but it involves much of your personal image. The way you present yourself (all the people working at your company) speaks volumes regarding your prospects’ expectations from your business. The LinkedIn profile gives you the opportunity to show people how much they can trust you for business.
To make your profile stand out, you should fill it up and make sure it is close to 100% completeness as possible. But being your only way to show who is behind your company, you should fill appropriate information that adds value to your business industry and client needs.
2. Create an Outstanding Company Page
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The company page on LinkedIn is the profile of your business. You need it to showcase your business information and portfolio. The company page also helps you to interact from a business perspective with people who are interested in your brand.
While creating your page, make sure you point out your goals, strengths, and achievements. You also want to show some real examples of people who have benefitted from your businesses. Keep it short and concise but clear, engaging and real. Make sure you populate the page with original content that is in line with your business industry.
3. Have a Website for Your Business
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When marketing your company on LinkedIn, you may not present everything in one place. A company website is ideal, and you should think of having a blog on it for occasional or regular updates. WordPress is a nice option for creating a website integrated with a blog.
Depending on your business model, you may want to figure out how to present your content on the website and make it shareable to LinkedIn. Using social learner, you can arrange your content with little effort for easier consumer access. Be sure to make your content relevant to retain the visitors you get from your LinkedIn business page.
4. Be Social
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To get your business to grow, you need to make every effort to get connected with people who are interested in your business industry. By being social, you draw the attention of prospects. Start by creating a following for yourself and your business page. The more followers you have, the more the engagement you receive on your shared content. It is also ideal to follow and share other people’s content to gain trust and authenticity from your followers.
5. Use Hashtags to Grow Your Audience
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As a B2C marketer, your ambition is to reach as many prospects as possible. People who are interested in your business industry follow content tagged with terms related to that business model. You need to learn to use the hashtags when creating content to attract your audience from all corners of the social network.
While the hashtags are helpful, it is easier to misuse them than to use them for your gain. You should only focus on terms that relate to your business and if hashtags have to follow each other, let the readership make sense. For instance, #Recruiting #Content creators for our #mobile #app company.
6. Tag People and Brands in Your Posts
When you post something and you want to mention an influencer or another business in your post, make sure that you tag them. They will get notification of your tags, but most importantly, their networks will get the post on their news feeds.
This method helps you to get to more people who are outside your network to learn about your business. But do not tag people without a solid relationship between you or your company and them in line with your business and the post.
7. Post Jobs when You Have Openings
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LinkedIn is meant to connect employers and their potential candidates. It will be a good idea to use your LinkedIn business page for the purpose if you want to get more people to discover your company. You will also need to post your business success (do not boast) to get people interested.
Summing Up
As a business marketer, you have to do lots of manual work to ensure that your work is perfect. But if you use third-party tools that post on your behalf, you may need to edit some posts to add tags or update them with relevant information.