Article

Anna Murphy
Anna Murphy 16 May 2019

5 Top Tips for Boosting Retail Brand Awareness

As a retailer, your brand is your most important asset. Whilst product offering is undoubtedly the main focus, without a strong brand it will be a challenge to attract customers to your products in the first place. Regardless of your selling channels – whether bricks-and-mortar, online or both – it’s essential to consistently work on boosting brand to see a growth in customers and conversions. Here are five top tips for expanding brand awareness in order to attract more customers and grow your revenue:

1. Create consistency

A consistent brand profile both on and offline is essential in ensuring that potential customers can discover your products. Product errors can really slow your business down; whether it’s in-store staff who are unable to locate an item or achieve up-sell, or an online customer who is making a decision to purchase; inaccurate data is off-putting, time wasting and negatively impacts the customer experience. Duplicated data adds to this, creating confusion and potentially losing you sales. A simple way of avoiding this is to use a PIM system, where there is only one point of data entry; streamlining systems and helping to avoid mistakes and inaccuracies.

2. Make SEO second nature

Making sure your website and product content are optimised for search engines is imperative in building brand awareness and making it easy for both new and existing customers to find you online.

Optimising product content increases the chances of the right product (your product!) being discovered online. SEO is constantly evolving, and so the ability to adapt your product content in response to external trends will solidify your optimisation efforts. 

3. Get social

Picture this: a key influencer has worn one of your products. Suddenly, all of that product’s information becomes vital, and your followers are hoping to buy said product. In today’s immediate world, being able to quickly adapt your social media content is fundamental.

Social media and maintaining product information is a two-way conversation; one must respond to the other. The product information that you share on social media must match the information stored on your central product databases, and likewise, product information must be able to be changed quickly to respond to influencer marketing. Again, consistency is key.

4. Strengthen your digital offering

Are legacy systems holding you back? With the digital arena growing by the second, your offering must be contemporary and immediate to boost your brand. The key is to embrace new technologies that increase your digital footprint, which will drive sales and support you in delivering an omnichannel customer experience.

5. For peak brand exposure, don’t go it alone

Working with the right product partners to employ effective digital integrations will help you to gain maximum product exposure across your online selling channels. This, along with your social media and SEO strategies, will fortify your brand online.

Follow these five tips and you’ll see your brand profile grow. Collaborate, see product data as an adaptive and evolving process, strive for consistency and welcome new systems to help nurture your digital offering, and you’ll turn potential customers into conversions before you know it.

This post was originally published on the OMIO PIM blog.

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