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How to Ace your Digital Marketing StrategyAs 2019 gains momentum, new technologies are coming out and existing ones are getting smarter. Customers are getting savvier even as they are being bombarded with more marketing every day. And as these changes...

                Lorraine Pavel
                10 July 2019
            
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Is GDPR the Saviour of Customer Engagement Marketing?It can be argued that the majority of brands who operate within the Customer Engagement space have over the past five years seen a decline in their response metrics – which has led to many industry observers...

                Paul King
                7 June 2019
            
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How Marketers Can Build TrustIt is often said that trust is the glue that binds together any relationship, and this is certainly true of the relationship a brand has with its customer. When consumers trust a brand, they will feel more confident...

                William Soulier
                7 June 2019
            
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How to Create A Powerful Marketing StrategyBuilding a marketing strategy means using every opportunity at your disposal. You need to announce to the world that you have arrived, and make sure they know of the values you provide. Without a good marketing plan...

                Jared Cornell
                7 June 2019
            
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Six Reasons Your Digital Marketing Strategy Isn’t Working (And How to Fix It)Are you worried your business growth is slowing down? Check out these six reasons your marketing strategy might not be working, and what changes you should be making.

                Megan Totka
                7 June 2019
            
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Look Into These 5 Technical Aspects to Improve Your Email CampaignsIn a 2019 survey, 59% of consumers said that emails influence their purchase decisions. On the other side, close to 60% of marketers said that email marketing is their biggest source of ROI (Return On Investment...

                Pawel Tomczyk
                6 June 2019
            
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Amazon SEO: Top 5 Ranking Factors to Take into ConsiderationWho doesn’t log into Amazon? Talk about any product from any category, and you can find it on Amazon. Tag along for tips for better ranking of your product on Amazon.

                Rosie Harman
                6 June 2019
            
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10 Questions for Mid-sized Firms to Ask When Buying a CRM PlatformIt’s essential to pick the right solution and vendor, and mid-sized firms need to do this with limited resources and experience. Here are the ten questions we think every mid-sized firm should ask before signing on...

                John Cheney
                6 June 2019
            
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Native Ads: An Efficient Way to Boost Visibility and Gain New ClientsIf there is an industry that has radically been affected by Google and Facebook, it’s the advertising industry. Google and Facebook control a duopoly of about 61% of US digital ad spend. This has dramatically changed...

                Lorraine Pavel
                6 June 2019
            
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Why Instagram is The Best Platform for Influencer MarketingSo, why is this photo-sharing site so popular amongst the influencer community? And how can you make sure you choose the right ambassador for your brand? Here’s what you need to know…

                Sharon Dargaville
                6 June 2019
            
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Complexity is the Enemy: Three Pillars of Agile Digital ExperienceIn this article, Darren Guarnaccia, Chief Strategy and Product Officer of Crownpeak digs deep into how marketers can avoid systems integration fatigue and instead focus their efforts on improving time to market...

                Darren Guarnaccia
                5 June 2019
            
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Voice Search: A Game-Changer for EcommerceRetailers ought to be focused on voice search. With the rise of products like Microsoft Cortana, Amazon Alexa, Google Assistant, and Apple Siri, experts are expecting a rapid spread of voice-driven user experiences...

                Olivia Diaz
                5 June 2019
            
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Why DAM is Operating on the Frontiers of TruthOf all the challenges brands face in a digital society, quality of information is one of the most daunting. The genius of the web is its lack of gatekeepers (in free societies, at least). However, the last decade has...

                Jake Athey
                5 June 2019
            
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The Data-Driven Ecommerce Strategy: A Step-by-Step GuideData powers the majority of business operations and serves as a source of valuable insights on your shoppers' behavior. If you wish to raise your conversions and boost customers' engagement, think about...

                Irina Linnik
                5 June 2019
            
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5 Counter-intuitive Social Media Marketing Hacks for Businesses Social Media has become a game changer for businesses these days. Be it Face book, Stockroom or Twitter, social media channels are taking businesses to the next level by helping them generate significant traffic...

                Jennifer Warren
                4 June 2019
            
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Getting Started with a Local SEO CampaignAs a digital marketer it pays to be ambitious, but don’t make the mistake of setting out to conquer the world while overlooking business that’s right on your doorstep.

                Nick Maynard
                4 June 2019
            
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Examples of Digital Transformation Across IndustriesTechnology enables remarkable shifts in our workplaces, homes, throughout industries and basically every aspect of our lives. Nowadays, almost every company is a tech company, and technological advancements speed up...

                Monika Ambrozowicz
                4 June 2019
            
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The Ultimate Guide of Digital Marketing Statistics Every Marketer Should KnowWhile we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Take a look at this collection of statistics to...

                Larisa Bedgood
                4 June 2019
            
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#FindyourtribeTime to make brand advocates out of your customers and #findyourtribe 

                Holly Pither
                3 June 2019
            
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A Complete Guide to Omni-channel Marketing: 7 Strategies That Convert More SalesExplore Omni-channel Marketing to expand reach, maintain alignment and, boost sales. Offer integrated experience throughout the buyers journey. Make the most of each marketing touch-points to engage customers and...

                Kapil Arora
                3 June 2019
            
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25 Stats on Consumer Shopping Trends for 2019As you consider your marketing strategies in 2019, here’s a look at 25 stats on the state of consumer shopping today so you can better understand what consumers are looking for and where.

                Larisa Bedgood
                3 June 2019
            
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Podcast - How Businesses are Innovating for Long Term SuccessThe latest csuite podcast was produced in partnership with FutureBrand, and focused on how businesses are innovating for long term success and discussed the launch of the new recycling platform from TerraCycle.

                Russell Goldsmith
                31 May 2019
            
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Email Marketing Trends and Strategies for 2019Email is a highly effective tool and the foundation of today’s omnichannel marketing strategies. While this makes email more challenging to stand out in a crowded marketplace, using tried and true techniques to make...

                Larisa Bedgood
                31 May 2019
            
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Are Your Emails Being Marked as Spam? Here’s What You Can Do About ItWould you want to be friends with someone who goes behind our back telling people you’re not trustworthy? Me either. So why would you want to have such subscribers in your email list? 

                Vulpe Mihaita
                31 May 2019
            
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Marketing to the 20’sLouise Findlay-Wilson, founder and managing director at Energy PR, shares advice on how to market to the 20-something generation.

                Louise Findlay-Wilson
                31 May 2019
            
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