Article

Rebecca Wojno
Rebecca Wojno 22 March 2019
Categories Email & eCRM

3 Brands That Rock Personalized Email Marketing

With the help of personalized email communications, you can establish and build personal relationships with your target audience.

There’s no doubt that personalization can increase the impact of email marketing. When you personalize your emails, it can help you improve your customer retention rate and increase conversion rates. In fact, 62.2% of customers feel inclined to reply to a brand’s email if the email is personalized.

With the help of personalized email communications, you can establish and build personal relationships with your target audience. It also helps you engage with your target audience effectively, leading to an increase in customer loyalty.

Thanks to personalized email marketing, 98% of companies have reported an improvement in their customer relationships. To learn more about personalized email marketing, you can check out this infographic from PostFunnel.

Let’s take a look at three brands that have rocked personalized email marketing.

1. Nike

Nike uses personalized email communications to celebrate the birthdays of their customers. They segmented their customers based on their birthday month. Then they made sure to send a birthday email to all of their customers who had their birthdays in a particular month.

The intention behind sending this email was to encourage customers to re-engage with the brand. The animated birthday email also offers discount coupons to customers, which they can use at any time during their birthday month.

2. Bonobos

Bonobos is a clothing manufacturing company for men. The screenshot below is a tailored email that they sent to their customers who had abandoned their carts. This quirky email carries the potential to motivate customers to re-visit the website and complete their purchases.

3. Apple

Bigger brands like Apple have also leveraged the power of personalized email marketing. They sent tailored communications to their customers whose memberships were expected to expire soon. The screenshot below is that of one such email they sent to their customers.

The email reminds their customers about their membership status. It also reminds them that they might stop enjoying the perks of the services provided by Apple if they don’t renew their membership soon.

The brand allows their customers to select an automatic renewal of the subscription. If a customer selects this, their Apple membership will automatically renew whenever it’s about to expire.

Similarly, you can also leverage personalization and enhance the impact of your email marketing campaigns.

How_Personalization_Can_Pay_Off_Your_Email_Marketing_Efforts_version_3-(1).jpg

                                                                           Image courtesy: Postfunnel

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