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Why You Need a Referral Marketing Strategy

Why You Need a Referral Marketing Strategy

Referral marketing doesn't just help you acquire customers, it also increases leads, improves brand awareness and loyalty, and consistently adds to the bottom line, if you get it right.

Rohan Ayyar
Rohan Ayyar 17 June 2019
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15 Must See Charts on the State of Marketing for 2019

15 Must See Charts on the State of Marketing for 2019

Marketers should be paying attention to the numerous marketing charts available today – data in easy-to-visualize formats. So sit back, relax, and take a peak at some of the most fascinating charts to emerge in 2019.

Larisa Bedgood
Larisa Bedgood 17 June 2019
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Forget the Ballots: What Party Would You Pick From Your Marketing Shtick?

Forget the Ballots: What Party Would You Pick From Your Marketing Shtick?

Everybody's talking about politics for one reason or other. But how does your political stance influence your marketing prowess? This article explores the connections between you as a marketing guru and what it...

Martina Simon
Martina Simon 17 June 2019
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Car Brands' Unexpected New Inspiration: From Dating Apps to Neuroscience

Car Brands' Unexpected New Inspiration: From Dating Apps to Neuroscience

Car brands have embraced a new wave of digital content – taking advantage of dating apps, neuroscience techniques, customised CGI assets and more. Learn how and why.

Chris Christodoulou
Chris Christodoulou 14 June 2019
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How Ethical Campaigns Can Lead to a ROI (with examples)

How Ethical Campaigns Can Lead to a ROI (with examples)

As consumers wise up to traditional advertising strategies, marketers must work harder to convince them that their hard earned cash should be spent with them. Ethical campaigns may just be advertising's solution.

Peter Low
Peter Low 14 June 2019
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Getting Social: How to Make Social Media Manageable

Getting Social: How to Make Social Media Manageable

Big brands can be surprisingly scared of social media, but social is here to stay and it’s only going to get bigger, so it’s time to separate the facts from the fiction.

Nick Maynard
Nick Maynard 14 June 2019
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The Future of Digital Retail: Interconnected Customer Data

The Future of Digital Retail: Interconnected Customer Data

Graph database pioneer Emil Eifrem explains why firms needs to embrace highly-personalised, data-driven digital brand experiences

Emil Eifrem
Emil Eifrem 13 June 2019
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How has GDPR Changed the Cybersecurity Playing Field?

How has GDPR Changed the Cybersecurity Playing Field?

Data breaches are still a common occurrence - even since the General Data Protection Regulation (GDPR) was enforced. Businesses still have their work cut out to protect their customers' data. What have we learnt...

Ian Woolley
Ian Woolley 13 June 2019
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Don't Miss These Top Four Content Marketing Trends in 2019

Don't Miss These Top Four Content Marketing Trends in 2019

If you are looking to establish a strong connection between your brand and customers, content marketing is the answer. While there are various content marketing strategies out there, why not incorporate them with...

Katrina Fernandez
Katrina Fernandez 13 June 2019
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5 Ways PIM Ensures Faster Time-to-Market

5 Ways PIM Ensures Faster Time-to-Market

It’s common knowledge that the later you launch your new product, the more opportunities, revenue and profits you squander to your competitors. If you’re struggling to get your product to market, you’re not alone...

Eric Jan C. van Putten
Eric Jan C. van Putten 12 June 2019
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20+ Useful Web Apps for Freelance Content and Social Media Marketers

20+ Useful Web Apps for Freelance Content and Social Media Marketers

Freelancing is not for the lazy. You need to be extremely self-motivated to work through the tough times without someone to guide you. In this post, we have compiled a cherry-picked list of the finest web apps and...

Gaurav Belani
Gaurav Belani 12 June 2019
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Top 8 Must-Know Web Design Trends 2019

Top 8 Must-Know Web Design Trends 2019

While there are possibly many fields where following trends doesn't matter, web design is not one of them. A well-designed website should look modern and up to date. Technology changes rapidly and what’s popular...

Anshul Mahajan
Anshul Mahajan 12 June 2019
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If Data’s The New Currency, Then What Can it Buy You?

If Data’s The New Currency, Then What Can it Buy You?

It’s a mantra we’ve heard for a while now, although sometimes it’s hard to unpick its meaning. ‘Data is the new currency’. What does that even mean? And what can it buy you?

Giles Ivey
Giles Ivey 11 June 2019
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5 Facebook Advertising Hints to Reduce CPC

5 Facebook Advertising Hints to Reduce CPC

In this article, we will discuss five Facebook Advertising Hints to Reduce CPC (Cost Per Click) so that you can do more with less!

Diana Ford
Diana Ford 11 June 2019
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84% of Marketers Upbeat About GDPR, One Year On

84% of Marketers Upbeat About GDPR, One Year On

A year since the introduction of GDPR, most marketers have come to see it as a positive development, with some seeing better engagement with marketing emails as a result.

Graham Charlton
Graham Charlton 11 June 2019
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Top 10 Tips to Effectively Increase B2B Sales

Top 10 Tips to Effectively Increase B2B Sales

Technology has altered the way how B2B business generates sales leads. Here is a list of 10 most effective tips to boost your B2B E-commerce lead generation process with a call to action strategy.

Neha Khan
Neha Khan 10 June 2019
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Celebrity Endorsement Could Become a Thing of the Past – Replaced by online word-of-mouth influencers

Celebrity Endorsement Could Become a Thing of the Past – Replaced by online word-of-mouth influencers

Influencers have changed the way people connect, discover and share information, and brands are taking notice. Historically, advertisers turned to celebrities to endorse their products. Now they can use influencers to...

Russell Glenister
Russell Glenister 10 June 2019
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9 Local SEO Strategies You Need to Become Successful

9 Local SEO Strategies You Need to Become Successful

Local SEO is an excellent way to market local businesses online. It also helps businesses stand out in local searches, and gain more traffic through online leads even if you do not have a business website. In this...

John Vuong
John Vuong 10 June 2019
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Cost Savings, Ease of Use and Flexibility; Users Rate Kentico in Azure

Cost Savings, Ease of Use and Flexibility; Users Rate Kentico in Azure

Companies are increasingly asking their marketing directors to build the business case for investment in digital marketing and CX technology. This isn’t as easy as it might sound, as the lack of understanding of...

Michael Nutley
Michael Nutley 6 June 2019
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