The Digital Dozen - Q&A with Elena Vega
The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Elena Vega, Business Development Director at Digital Element's Southern Europe, about her career path and ask the question on everyone’s lips... what's your favourite doughnut?
Name your three best qualities.
Perseverance, willpower, sense of humour.
What's the biggest lesson you've learnt in your working life?
You can never say ‘that’s not part of my job’. I learnt that when I was quite young and it has been the best working lesson.
What has been your best idea yet?
Changing my career to digital
What advice have you been given that made a difference?
Everyone is creative and creativity can be trained. This has changed my perspective on innovation and how we can be innovative and creative in every single aspect of life.
What’s the best thing about your work?
Getting to know different people from all over the world and having the opportunity to help innovative businesses with their digital strategy.
What do you think will be big in media in ten years’ time?
I think one-point marketing will become prevalent in the next few years. Being able to have a direct dialogue with consumers on a one-to-one basis will change the digital landscape.
What career path would you advise your children to follow?
If I had children of my own I would advise them to be good people, respect others for who they are, no matter where they come from, and bring that to every aspect of their lives. I’m sure this way of thinking would lead to success in any working career.
What career path would you be following if you weren't in your current job?
Which TV programme would you like to star in?
Who would be your perfect dinner guest?
Spanish poet, playwright, and theatre director, Federico García Lorca
What three items would you take to a desert island?
Wilson, Bikini and a beach towel
And finally, the question on everyone’s lips... what's your favourite doughnut?