Articles - June - 2019

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Find the Best Leads for your Business with Email Marketing and Direct Mailing Methods

Find the Best Leads for your Business with Email Marketing and Direct Mailing Methods

Small and medium scale businesses cannot ignore the power of email and direct mail marketing methods even both have their own ups and downs they are the most effective way to generate quality leads for a business...

Andrew Rayel
Andrew Rayel 30 August 2019
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How to Increase your B2B Customer Base using Digital Marketing Methods?

How to Increase your B2B Customer Base using Digital Marketing Methods?

The proper use of digital marketing platforms determines business success. Let’s look at these seven digital marketing methods that can help you not only to get ahead of the competition but also help you to increase...

William Nathan
William Nathan 21 August 2019
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How CRM Can Add Measurable Value to Your Brand

How CRM Can Add Measurable Value to Your Brand

Customer relationship marketing (CRM) is an important tool to help turn your marketing campaigns into a success. With this tool, repetitive tasks are automated, freeing up time for teams to engage with tasks, that are...

Michael Gullan
Michael Gullan 16 July 2019
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BIMA Conference: Speakers Announced for Lessons from the Future - 18 September 2019

BIMA Conference: Speakers Announced for Lessons from the Future - 18 September 2019

The inaugural BIMA Conference takes place on September 18th. Lessons from the Future is the theme, and the first five speakers announced for the event are set to make good on the conference’s aim of exploring the...

Rachel Johnson
Rachel Johnson 10 July 2019
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Why Some Backlinks are Toxic and How to Cleanse Them in Few Simple Steps.

Why Some Backlinks are Toxic and How to Cleanse Them in Few Simple Steps.

External Backlinks are the arteries of the internet sending lifeblood (‘Link Juice’) between its interconnected websites, a backlink from one site to another can be described as a vote in favour of the linked-to...

saranya mvs
saranya mvs 9 July 2019
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Are You Making Your Customers Pay a Content Tax?

Are You Making Your Customers Pay a Content Tax?

How hard are you making your new and existing customers work when they read your content?

Fergal McGovern
Fergal McGovern 9 July 2019
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Podcast - Healthcare Marketing - From Cannes Lions 2019

Podcast - Healthcare Marketing - From Cannes Lions 2019

Recorded at Cannes Lions 2019, this episode focuses on Healthcare Marketing: 1. Zuleika Burnett, Havas Life Medicom on ‘the power of the spoken word and the benefits of podcasting to healthcare’ 2. Claire Gillis,...

Russell Goldsmith
Russell Goldsmith 9 July 2019
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AI and Social Media combined? You Bet

AI and Social Media combined? You Bet

Want to expand your knowledge of the AI world? Make sure you’re following these industry leaders.

Rick Barron
Rick Barron 8 July 2019
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Have we Reached Peak Influencer? It's Time to Turn to Your Customers

Have we Reached Peak Influencer? It's Time to Turn to Your Customers

Is the rise of Virtual Influencers the beginning of the end? Or is this the point at which brands realise the value of their customers as authentic influencers?

Angela Southall
Angela Southall 8 July 2019
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4 Types of Visual Content to Use on Your Linkedin Company Page

4 Types of Visual Content to Use on Your Linkedin Company Page

Visual content is gaining popularity across social media - including even LinkedIn. In this blog post, discover how to leverage visual content on LinkedIn and discover 4 types of content that you can use on your...

Lilach bullock
Lilach bullock 5 July 2019
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3 Smart Steps to Help Launch Your New Loyalty Program

3 Smart Steps to Help Launch Your New Loyalty Program

Your company is beginning to realize that employing a loyalty program is important. But what are the best steps to take towards getting it all started? Take a peek into the world of loyalty marketing, and let those...

Sandra Gudat
Sandra Gudat 5 July 2019
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Q&A with Susan Vidler, UK Managing Director, Harris Interactive

Q&A with Susan Vidler, UK Managing Director, Harris Interactive

We discuss how technology has had an impact on research and product development, and how to balance agility and quality in today’s digital world.

Susan Vidler
Susan Vidler 5 July 2019
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How to Build a Winning Prospect-Sales Relationship

How to Build a Winning Prospect-Sales Relationship

Have you ever met anyone who’s said: “Gee, I really like receiving sales calls”? We haven’t. But yet, sales calls haven’t gone anywhere. They’re still an essential part of how many businesses start and how they grow. ...

Alex Brix
Alex Brix 5 July 2019
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Instagram Guide for Local Business Owners for Better Traffic and ROI!

Instagram Guide for Local Business Owners for Better Traffic and ROI!

Instagram is an effective platform for local businesses. However, most local business owners are still not sure on how to connect and reach out to their targeted audience. This post will guide local businesses on how...

Digital Doughnut Contributor
Digital Doughnut Contributor 4 July 2019
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How to Monetize the Sports Digital Transformation

How to Monetize the Sports Digital Transformation

The sports digital transformation is upon us, and the world of sports is about to be disrupted through the technology at play. In the words of the most decorated Olympian to step on the podium: “You can’t put a limit...

Ronald van Loon
Ronald van Loon 4 July 2019
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How Can B2B Brands Appeal to Millennial Buyers?

How Can B2B Brands Appeal to Millennial Buyers?

Millennials have grown up and are now moving up the corporate ladder. As they start filling decision-making roles (within buying departments), they are set to redefine the B2B retail landscape. Vendors must adapt to...

Brian Green
Brian Green 4 July 2019
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The Digital Dozen - Q&A with Elena Vega

The Digital Dozen - Q&A with Elena Vega

The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Elena Vega, Business Development Director at Digital Element's Southern Europe, about her...

Elena Vega
Elena Vega 3 July 2019
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Is Marketing Automation really working…..Or just a waste?

Is Marketing Automation really working…..Or just a waste?

Is Marketing Automation really working…..Or just a waste? There are some fundamental reasons why it might be considered a waste rather than a Marketing essential…

Mike Owen
Mike Owen 3 July 2019
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What Does it Cost to Produce A Video?

What Does it Cost to Produce A Video?

If you have spent any time attempting to get a quote for a video you want produced, I'm sure you've discovered that prices are all over the place from $99 to $50,000. With that kind of price range it's...

Alexandrea Day
Alexandrea Day 3 July 2019
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3 Ways to Improve your Email Open Rate

3 Ways to Improve your Email Open Rate

An email marketer spends countless hours perfecting their email messaging, visuals and subject lines and the last thing you expect after hitting send is a low open rate. An email marketers’ worst nightmare. Why isn’t...

Jenna Devinney
Jenna Devinney 2 July 2019
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How Important Is The Load Speed Of Your Website For Your Sales

How Important Is The Load Speed Of Your Website For Your Sales

A faster website will help you retain your customers and help you get first time customers. The long-term ramifications of a slow loading website may be crippling for your business and that's why you should not...

Jack White
Jack White 2 July 2019
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You Can’t Hide From Disruption

You Can’t Hide From Disruption

Disruption. You can’t hide from it, you can’t out-spend it. Disruption is the new normal, so it’s time we embrace it. Businesses have always seen innovation as a way to make life better, bring down costs and increase...

Leigh Tymms
Leigh Tymms 1 July 2019
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How to Get Business Value by Using Mobile Apps in Your Marketing

How to Get Business Value by Using Mobile Apps in Your Marketing

If you think that mobile apps are only for large businesses like Walmart and P&G, you need to think again. More and more small and medium-size businesses are now following the mobile trend by building an app, in...

Alma Causey
Alma Causey 1 July 2019
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How Trust Marketing Can Work for You

How Trust Marketing Can Work for You

So, what exactly is trust marketing and how can you tell if it will work for you? Here’s what you need to know...

Sharon Dargaville
Sharon Dargaville 28 June 2019
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7 Easy Steps to Amplify Your Instagram Marketing Strategy

7 Easy Steps to Amplify Your Instagram Marketing Strategy

How well does your Instagram marketing strategy stack up with your competitors? Are you wondering how Instagram marketing can help you grow your business faster? Read this article to learn simple and yet useful tips...

Mos Clement
Mos Clement 28 June 2019
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