Article

Mansi Dhorda
Mansi Dhorda 31 January 2019
Categories Search Marketing

Biggest Search Algorithm Updates Of 2018

Check out this piece to learn about the updates that need to play a role in your 2019 SEO strategy.

The end and beginning of each year is a time when SEO specialists typically take a step back and evaluate how much the search engine algorithms have changed throughout the past 12 months and what they can do to shape their future game plan.

The common truth surrounding Google is that they are notoriously hush-hush about what exactly goes into their search ranking algorithms. Moreover, these changes usually take effect without warning. In some cases, the updates are more or less predictable. Other times, they hit us completely by surprise and we get the memo in the form of frantic emails from clients.

2018 was certainly a big year for Google algorithm updates. While many flew in under the radar and made little-to-no impact on the big picture, others forced us to throw out our trusty playbooks and start from scratch. That’s just the reality of SEO; never fall in love with your playbook, for it can become irrelevant in an instant.

In this infographic, Jaykishan Panchal, SEO and Content Manager at E2M Solutions, discusses Google’s biggest algorithm changes of 2018 and what they mean. Some of the highlights include the Zero-Result SERP, the Mobile-First Index Roll-Out, video carousels, and the Medic Core Update.

Check out this piece to learn more about the updates that need to play a role in your 2019 SEO strategy.

Google-s-Biggest-Search-Algorithm-Updates-Of-2018_Infographic.jpg

 

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