Article

Mansi Dhorda
Mansi Dhorda 31 January 2019
Categories Search Marketing

Biggest Search Algorithm Updates Of 2018

Check out this piece to learn about the updates that need to play a role in your 2019 SEO strategy.

The end and beginning of each year is a time when SEO specialists typically take a step back and evaluate how much the search engine algorithms have changed throughout the past 12 months and what they can do to shape their future game plan.

The common truth surrounding Google is that they are notoriously hush-hush about what exactly goes into their search ranking algorithms. Moreover, these changes usually take effect without warning. In some cases, the updates are more or less predictable. Other times, they hit us completely by surprise and we get the memo in the form of frantic emails from clients.

2018 was certainly a big year for Google algorithm updates. While many flew in under the radar and made little-to-no impact on the big picture, others forced us to throw out our trusty playbooks and start from scratch. That’s just the reality of SEO; never fall in love with your playbook, for it can become irrelevant in an instant.

In this infographic, Jaykishan Panchal, SEO and Content Manager at E2M Solutions, discusses Google’s biggest algorithm changes of 2018 and what they mean. Some of the highlights include the Zero-Result SERP, the Mobile-First Index Roll-Out, video carousels, and the Medic Core Update.

Check out this piece to learn more about the updates that need to play a role in your 2019 SEO strategy.

Google-s-Biggest-Search-Algorithm-Updates-Of-2018_Infographic.jpg

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Thought Leadership Content – Why Bother?

Thought Leadership Content – Why Bother?

In the increasingly crowded market, brands and businesses constantly compete for attention, and standing out is harder than ever. One smart way to differentiate yourself from the competition is through thought...

Glenn Matchett
Glenn Matchett 29 August 2024
Read more
Podcast - Event Marketing: Insights from Industry Leaders

Podcast - Event Marketing: Insights from Industry Leaders

In this episode of the c-suite podcast, we chat to a panel of experts about how companies use events to showcase products, strengthen partnerships, and generate business opportunities.

Russell Goldsmith
Russell Goldsmith 22 August 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more