Article

Georges Fallah
Georges Fallah 30 January 2019
Categories Social Media

30 YouTube Statistics that you May Find Useful

If you’re a marketer who wants to build an online presence on YouTube and take advantage of reaching out your audience efficiently, or a viewer who’s curious to discover more details about this channel, we’ve listed out for you 30 statistics that are worth checking.

There might be a difficulty recalling what was in the pre-YouTube era. The channel seems like it has been existing for a very long time and the reason is its popularity and persistent increased usage ever since it was created.

YouTube was created in February 2005 and the first video titled “Me at the Zoo” was uploaded on April 23rd of that year, showing a young guy talking about the elephants behind him that have very long trunks.

The popularity of YouTube is steadily rising and many viewers have started watching and sharing videos on this live streaming site instead of viewing shows on TV. In addition, users of different ages as well as businesses, use it to build their subscribers base.

Marketers use YouTube to create brand awareness, build traffic, improve the website ranking in search engine, generate leads and increase ROI.

YouTube Users Stats
 

  1. The number of YouTube users is second only to Facebook
    1.9 billion users visit YouTube each month.
     

  2. Male users are greater than females
    The percentage of males is 62% compared to 38% for females.
     

  3. YouTube exists around the world
    YouTube has launched local versions in more than 91 countries and supports 80 different languages.
     

  4. YouTube is the most used social media network for the youth
    According to Forrester, 96% of U.S teens used the channel in 2017 compared to 87% in 2014.


     

  5. YouTube unique U.S viewers are the highest compared to other video platforms
    It has 149.34 million unique views and Oath comes the second.


     

  6. YouTube is one of the most used social media sites by seniors
    11% of people above 65 years old use YouTube which makes it in the first place as Facebook and LinkedIn compared to 6% for Twitter, 2% for Instagram and less than 1% for Snapchat.

  1. The number of YouTube active users in the U.S 
    rises from 163.5 millions in 2014 to 184.7 millions in 2018 and is expected to be 187.8 millions in 2019.

     

YouTube Usage Stats

  1. People view huge content 
    Everyday, people watch over a billion hours of videos.
     

  2. More than 50% of YouTube video views 
    come from mobile devices.

  3. Massive hours of content are watched every day
    1 billion hours to be exact.
     

  4. Huge hours of videos are being uploaded every minute
    More than 500 hours.

  1. The average mobile viewing session lasts more than half an hour according to Google
    40 minutes to be precise.
     

  2. Gangnam Style broke YouTube’s counter
    Gangnam Style exceeded 2,147,483,647 plays. Also Despacito music video by Luis Fonsi got over 4.7 billion views in 2017.
     

  3. More time is spent watching YouTube
    Based on a study conducted by Google, people aged between 18 and 49 years spend 4% less time on TV, and 74% more time watching YouTube.
     

YouTube Business Stats

  1. Youtube is one of the largest search engines
    It comes the second after Google.
     

  2. Youtube is the 3rd most visited site on the web according to SimilarWeb 
    October 2018 Overview.

  1. Tuesday, Wednesday, and Thursday are popular days for uploads
    Thursday is the most popular day, followed closely by Tuesday and Wednesday.
     

  2. “How-to” searches are increasing 70% year over year
    and more than 100 million hours of “how-to” content have been watched in North America in 2015.
     

  3. More than half of U.S marketers spend and plan to increase their expenses amount on YouTube video ads
    51% of marketers run ads and 62% are planning to augment their video ad expenses in the next 12 months.

     

  4. Millennials are YouTube addict
    Two-thirds of the premium online videos are watched by Millennials across devices.
     

  5. Viewers watch videos they care about
    According to Google, visitors who fully watch TrueView ads or spend at least 30 seconds are 23 times more likely to subscribe to the channel, share the video or watch more by that brand.
     

  6. B2B and B2C value YouTube
    For B2C marketers, YouTube is the third most valued social media platforms after Facebook and LinkedIn and comes the fourth for B2B marketers.

     

  7. The most popular branded channel is
    LEGO which has generated 6+ billion views.
     

  8. 9% of small businesses in the U.S use YouTube
    There’s a great opportunity to tap into this market.
     

  9. Number of channels having greater than 1 million subscribers
    grow by more than 75% year over year.
     

  10. Interbrand’s best global brands
    are collectively publishing videos to YouTube every 18.5 minutes.

  1. Digital ad spending share 
    accounts for 27.1% on YouTube according to U.S senior marketers and comes the second after Facebook.

  2. More than ninety percent of YouTube ads are both audible and viewable
    95% of YouTube ads are audible and 93% are viewable.
     

  3. Marketers are confident of YouTube video conversions
    79% of U.S marketers are certain that they can create videos which result in purchases and 81% are confident that they can build engagement.

     

  4. Music videos can’t be underestimated any longer 
    In 2018, 95% of the most watched videos were music videos.

YouTube creates a great opportunity for marketers to tap into tremendous visitors who are regularly searching and sharing videos online. Hopefully the above stats help you guide your channel’s marketing strategy and stay up-to-date with the latest facts and trends.

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