Article

Rachel Hobble
Rachel Hobble 4 February 2019
Categories Ecommerce

3 Steps to Choosing an eCommerce Partner

Selecting the right vendor or service can be difficult and often time consuming. Whether you’re looking for a new eCommerce solutions provider or a service like web search or inventory management, here are a few basic steps that all retailers should take prior to scheduling any demos with potential partners:

1. Define your goals.

Creating a roadmap of your objectives before researching partners will help you determine where the missing pieces of your tech stack are. For example, if you are looking to improve the loyalty of your existing customers, drill down on customer data, such as who your target demographic is, how engaged with your brand customers are currently, and where you would like to see an increase in engagement or conversions. Ideally, your eCommerce platform should provide this type of information, and offer analytics tools to create actionable insights. When researching potential partners, ensure their offerings align with your business goals.

2. Do your research and read the fine print. 

There are usually multiple vendors for every type of eCommerce service, so ask around to see who is using which tools and what their return has been like after implementing it. Speak to other partners and ask for references from the vendors themselves. Another factor to consider is resource management. How quick is it to implement that particular technology? And when it’s up and running, how much time needs to be dedicated to upkeep? Also, how much training will it take to learn the tool and keep it running at optimal levels? Oftentimes, vendors will charge an additional fee to provide training to you and your team. Make sure you know what the costs are ahead of time, and add in a couple weeks of buffer time to ensure your team can get up to speed on the technology before launching any new projects.

3. Pick your team.

When selecting a product or service, you are also selecting who you will be working with. Vendors should act as an extension of your team, so you should be sure that their values align with yours, and that their expectations for the relationship are the same. The software they provide also needs to be intuitive and easy for each member of your team to use. If it cannot be explained easily, you will have twice the trouble getting your team to work with it. The team you work with should also provide ongoing support and be willing to teach when needed and step back when not.

Keep these three steps in mind when choosing an eCommerce partner, and be sure to perform your due diligence before making any final decisions.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
10 Digital Marketing Trends for 2019 you Should Know

10 Digital Marketing Trends for 2019 you Should Know

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and...

Georges Fallah
Georges Fallah 27 December 2018
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more