Articles - January - 2019

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Sales Enablement + Sales Engagement = Sales Success

Sales Enablement + Sales Engagement = Sales Success

Sales Enablement and Sales Engagement may seem like they exist in two different parts of the sales process. However, when they are treated as part of a holistic process, each contributing value to the buyer experience...

Gideon Thomas
Gideon Thomas 4 March 2019
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Can a Negative Be Positive? Social Proof in 2019

Can a Negative Be Positive? Social Proof in 2019

Getting a 5-star review isn't the be-all and end-all. In fact, consumer psychology is ever-changing and so should your approach to consumer reviews. Social proof not only attracts new potential customers, but also...

William Hinch
William Hinch 26 February 2019
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The Best Shopify CRM platforms to Boost Your Sales in 2019

The Best Shopify CRM platforms to Boost Your Sales in 2019

Customer information is vital to any ecommerce organisation, whether you’re aiming to increase your retention rate or launch a new marketing campaign, customer information is vital for making informed, accurate and...

George Peabbles
George Peabbles 15 February 2019
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Scalable Intelligence: How to Solve the Growth Imperative

Scalable Intelligence: How to Solve the Growth Imperative

From quarterly earnings calls and daily market scrutiny through to ever-intensifying competition for talent, today’s business reality is brutally paced. Even Apple’s shares fell dramatically last quarter despite...

Mark Walker
Mark Walker 12 February 2019
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Re-engineering the customer experience through AI

Re-engineering the customer experience through AI

Today’s consumers want value – both from what they buy, and from the process of purchasing a product/service. Good customer experience is one of the key determining factors for consumers when it comes to deciding...

Grant Coleman
Grant Coleman 11 February 2019
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Digital Marketing Trends To Look Out For In 2019

Digital Marketing Trends To Look Out For In 2019

Each year new trends are unveiled, and at the beginning of each new year the trending trends are discussed and rated to determine if they are going to be a new revolution or a huge disappointment. So let’s carry...

Sumit Gharal
Sumit Gharal 11 February 2019
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Account Based Marketing - Making a case for Marketing Success

Account Based Marketing - Making a case for Marketing Success

" Don't count the people you reach...Reach the people who count" -David Ogilvy  Customers are a complex bunch & B2B customers even more so. With time, proliferation of discovery & buying...

Amit Thapliyal
Amit Thapliyal 11 February 2019
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Scent Marketing: Smells That Sell

Scent Marketing: Smells That Sell

Learn how to control consumers’ memory, emotion and even buying behavior by taking advantage of the strongest of the five senses.

Leanna Serras
Leanna Serras 8 February 2019
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The Challenges to Tackle Before You Start With AI

The Challenges to Tackle Before You Start With AI

Artificial Intelligence and the technology behind it are growing at a furious pace. Marketers have realized its vast potential and are striving to extract the technology’s opportunities in full. There are numerous...

Ronald van Loon
Ronald van Loon 8 February 2019
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Retail Recap: 2018 eCommerce Developments

Retail Recap: 2018 eCommerce Developments

2018 was a year of change for the retail industry. New advancements in technology, shifting customer expectations, and increased competition forced retailers to re-evaluate their priorities and find new ways to grow.&...

Rachel Hobble
Rachel Hobble 8 February 2019
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5 tips for Organic Growth on Instagram

5 tips for Organic Growth on Instagram

2019 is the year for Instagram marketing and it's a fantastic opportunity not only for E-commerce businesses but any business looking to grow their social proof and showcase their company culture.

Will Patterson
Will Patterson 7 February 2019
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10 Essentials to Craft a B2B Video Marketing Strategy in 2019

10 Essentials to Craft a B2B Video Marketing Strategy in 2019

Video content is fast becoming the preferred content format for B2B content marketers. With fewer marketers satisfied with their content marketing efforts, video content seems like a new window of opportunity...

Abhishek Talreja
Abhishek Talreja 7 February 2019
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Digital Voices of 2019

Digital Voices of 2019

What Is Digital Marketing? At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. In digital marketing...

Rick Barron
Rick Barron 7 February 2019
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Assessing 8 of Google’s Biggest Algorithm Updates Throughout 2018

Assessing 8 of Google’s Biggest Algorithm Updates Throughout 2018

Google’s search ranking algorithms saw quite a bit of change throughout 2018. There were changes in how images are searched for, how mobile websites are indexed, and much, much more.

Mansi Dhorda
Mansi Dhorda 6 February 2019
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3 Reasons Your Company Needs Real-Time Anomaly Detection

3 Reasons Your Company Needs Real-Time Anomaly Detection

Here is why companies--particularly fast-moving, data-driven businesses--should adopt an autonomous, real-time analytics solution.

Ryan Basserabie
Ryan Basserabie 5 February 2019
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How IoT & Connected Smart Products Can Play A Role In Facilitating Omni-Channel Retail Experiences

How IoT & Connected Smart Products Can Play A Role In Facilitating Omni-Channel Retail Experiences

So what does an omni-channel experience really mean?

Aarti Sharma
Aarti Sharma 5 February 2019
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Decoding Customer Experience Conundrums

Decoding Customer Experience Conundrums

Organisations today are striving to get their customer experience right. So why is it so difficult for people to understand customer experience? Why don't we get it right in the first place and why are...

Haaris Hasnain
Haaris Hasnain 4 February 2019
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3 Steps to Choosing an eCommerce Partner

3 Steps to Choosing an eCommerce Partner

Selecting the right vendor or service can be difficult and often time consuming. Whether you’re looking for a new eCommerce solutions provider or a service like web search or inventory management, here are a few basic...

Rachel Hobble
Rachel Hobble 4 February 2019
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6 Things to Do With a Small Marketing Budget

6 Things to Do With a Small Marketing Budget

If you're a small business working off a tiny marketing budget, be sure to check out these 6 cost-effective ways to market to new and...

Elvis Young
Elvis Young 4 February 2019
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How to (actually) improve your Customer Experience in 2019

How to (actually) improve your Customer Experience in 2019

January is a time for resolutions, and what could be better than improving customer happiness? Too often, good intentions produce few results. Here's how to build CX Success into the fibre of your business.

Cally Tomlinson
Cally Tomlinson 1 February 2019
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How to Grow a Successful Career in Marketing

How to Grow a Successful Career in Marketing

One of the main reasons people choose to go into marketing early on in their career, besides the opportunity to join a field that is constantly evolving and changing, is the fact that it offers significantly higher...

Ryan Jones
Ryan Jones 1 February 2019
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Website trends for 2019

Website trends for 2019

Website trends come and go, some are timeless, others not so. No matter how we look at it, the fact remains that we must stay one step ahead of all current and emerging trends to give clients the most impactful...

Andy Golpys
Andy Golpys 1 February 2019
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Can native turn young consumers off ad blocking?

Can native turn young consumers off ad blocking?

Digital ad spend may be growing, but new research reveals that an increasing number of consumers say they now have implemented some sort of ad blocker in place across desktop and mobile devices. We look at why native...

Simon Halstead
Simon Halstead 1 February 2019
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Five Digital Trends for 2019

Five Digital Trends for 2019

Louis Georgiou, Managing Director at digital product and services consultancy Code Computerlove, shares his prediction of five digital trends to watch in 2019.

Oliver Bailey
Oliver Bailey 31 January 2019
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Preparing your CX for the Return of the Beast from the East

Preparing your CX for the Return of the Beast from the East

Utilities and transport companies tend to dread the winter season. Plummeting temperatures, heavy winds and snowfall can wreak havoc on pipes, power lines and transport links, often revealing issues with digital...

Jon Seal
Jon Seal 31 January 2019
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