February - Digital Doughnut

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The power of a single customer view: increased personalisation and optimal CXCustomers now want the best of all worlds. Good old fashioned personalised service, brands who understand and are empathetic towards them but who can deliver exactly what they want, immediately?

                Dan Telling
                18 February 2019
            
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How your Ecommerce Business сan Benefit from Machine LearningMachine learning is making significant inroads in a wide range of industries, including retail. In fact, Gartner predicts that by 2020 over 80% of all customer interactions will be run by AI.

                Tetiana Boichenko
                15 February 2019
            
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3 Trends Facing the Media, Entertainment and Publishing IndustryIt’s hard to think of any industries that have been harder hit by the deluge of technology advances and changes in consumer behaviour as the media, entertainment and publishing (MEP) industry.

                Sylvia Jensen
                14 February 2019
            
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In the Fyre-ing line: what brands can learn from the greatest party that never happenedFyre Festival is a message to us all about the power of influencer marketing and the dangers of misleading your audience.

                Ben Hollom
                14 February 2019
            
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White Hat Vs. Black Hat: The Marketer's SEO Guide for 2019Black hat and white hat SEO techniques aren't always so cut-and-dry, but search engines like Google take the distinction pretty seriously. Here's what you'll need to know to stay on the right side of...

                Brennen Bliss
                14 February 2019
            
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Unlock the potential of combined print and digital communicationComparing email campaigns to direct mail campaigns in an attempt to measure which one is the better marketing choice is an ongoing debate. Go Inspire Insight has drawn data from a large-scale randomised control trial ...

                Andy Wood
                13 February 2019
            
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The Best Mobile Customer Engagement Tips for Valentine’s Day	Whether you are a love bug or a big anti-Valentine’s Day supporter, you probably know that there is no escape from Valentine’s Day — potentially even Valentine’s Week. So why not make the most out of it and ...

                Asena Atilla Saunders
                13 February 2019
            
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Top 4 Mobile Marketing Trends of 2019Today, we find ourselves bombarded with emails, text messages, and social media notifications, all through our mobile phone, which comes with us wherever we go. In 2019, mobile is poised to hold an even more important...

                Olivia Gao
                13 February 2019
            
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Evolution of the DMP: how the modern data management platform is transforming the customer experience The Evolution of the DMP report, produced by London Research in partnership with Adobe, looks at how data management platforms have evolved from tactical media-buying tools to strategic platforms at the heart of...

                Michael Nutley
                13 February 2019
            
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5 Steps To Making Your Email Signature a Marketing ToolEmail signatures can be turned into an effective and far-reaching online marketing tool without being overly promotional.

                Daisy Rowley
                13 February 2019
            
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How Will AI Transform The Digital Marketing In 2019?The recent breakthroughs in Artificial Intelligence has opened insurmountable opportunities for businesses, especially in digital marketing domain. As technology is advancing at a rapid pace, AI has already emerged as...

                Chris Myers
                12 February 2019
            
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SEO in 2019: Get started with 5 essential metricsSEO initiatives are usually time-consuming, but these key SEO metrics are easy to track. They not only help you to measure the success of your SEO initiatives but also improve it. Let’s have a look.

                Swapnil Bhagwat
                12 February 2019
            
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Building the right company culture for customer analytics successThe ability to take an integrated approach to customer data is very much dependent on the culture within the organisation, according to a new report from Digital Doughnut sister company London Research. While...

                Linus Gregoriadis
                11 February 2019
            
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