Article

Dom Bryne
Dom Bryne 12 December 2019
Categories Content, Social Media

Social Media Curation Tips

Social media should be an integral part of growing your brand. Here's how you can curate engaging content for social media.

There is no denying the fact that social media has become an integral part of an organisation. Whether you utilise it for public awareness, brand visibility, or product or service promotion, social media has become a useful tool for the mentioned tasks. However, managing your own social media page can be too much of a hassle for you and your marketing strategists.

There are instances wherein you cannot merely bombard yourself or your employees with content creation and content marketing because they have more urgent tasks to fulfill. During these situations, you can rely on curated content so you can keep on engaging with your followers despite now having to create content that is all your own. In this guide, we’ll be providing you with tips for an effective social media curation.

Developing a Strategy

Unlike organisations that aimlessly share another business’s content, you’ll have to curate content that brings value to your brand, complements your image and purpose and keeps your followers looking for more. You’ll have to ask yourself what your followers need is and what influential brands can help provide that to your clients. With that strategy in mind, you’ll have an efficient take on where to look for content to share.

Share Content that is Relevant

Aside from answering your customers’ needs, your shared content must be relatable and relevant. People these days don’t have the time to look at content that doesn’t jive with their lifestyle or items that don’t provide answers and solutions to their queries. You can have a poll on your social media pages to assess whether the content you’ll be sharing is considered relevant from their point of view. If not, then it’s not worth sharing.

Curate Content from Reliable Sources

In a nutshell, what you post on social media is a reflection of your brand and your organisation. The same goes for your curated content. Even if you didn’t create that content, if you post it in your page, then it automatically signifies that it shares the same values as yours do. Better take a look at your sources and verify the legitimacy of their posts so that you remain trustworthy in your followers’ scrutinising eyes.

Utilising Tools to Discover Content Efficiently

Content curation takes time, patience and skills to master. Seeing that the internet is a gold mine for great and viable content, it’ll take you hours and hours to discover content that you can share. If you don’t want to waste your time picking out content one-by-one, you can use content aggregators, tools that collate all the relevant content into a single feed so you can easily pick which ones to post or manage them as you go.

Sharing Multiple Formats of Content

As seen on social media, content is not only limited to blogs, infographics, and images. You can have videos, long-form content, e-books and more so that your followers can enjoy the variety. There are instances when your page visitors are entertained with a witty image that you've shared, and there are cases when they need information from verified articles.

Adding Your Brand’s Identity

Sharing another page’s content doesn’t mean that you have to go with every line of their headline and caption. You can edit it and add a hint of how you think it goes well with your brand. For example, a funny post from BuzzFeed about steak lovers can be captioned with your healthy slogan indicating why you believe your brand helps or how it adds information or entertainment value.

Crediting Source of Shared Content

Aside from editing your caption, don’t forget to credit the original source of the content. It only takes a few seconds to acknowledge that their content is share-worthy and that you recognise them as the rightful creator. What’s more, is that this particular engagement will let people know that you are not a content-thief that shamelessly puts others’ content online. Also, you can possibly strike a partnership with the content creator and work on a deal that both of you can leverage.

Never Overdo Content Curation

Sharing on social media should be a balanced approach. It is a perfect mix of others’ contents that complement yours and your own content that brings a spotlight to your product, service or brand. If you overdo content curation, your followers will have no purpose of following you online and instead lean their attention towards the original creator of the content that they like.

Interestingly, the world of social media is made up of trends, updates, and what’s hot that continually evolves as people’s desires change. If you want to make sure that your followers are engaged while efficiently managing your operations, you can take advantage of content curation.

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