Ecommerce Growth Strategies: How to Skyrocket Your Ecommerce Business
According to some research, B2B ecommerce sales are predicted to reach several trillion dollars by 2020. It is the most rapidly developing industry today. This information might help you to clear up your doubts and take part in this new worldwide business revolution if you haven’t done it so far.
Whether you are a current or future ecommerce business owner, you should know that the trends in this field have been changing constantly, and there are no indicators of its slowing down. So, let’s find out how to improve your ecommerce business by applying the newest strategies.
What is ecommerce?
When we talk about this type of business, we should clarify that the term ecommerce refers to any kind of business transaction conducted online. But the first thing we think of is of course, buying and selling.
Basically, there are two options: you can start an ecommerce site or run an online store.
We generally categorise ecommerce according to products or services they sell or the parties that take part in this process.
Considering the first criteria, your business can include selling:
- Physical goods
- Services
- Digital products
According to parties participating in the transaction, we have the following types of ecommerce:
- B2B or business to business
- B2C or business to consumer
- C2C or consumer to consumer
Once you choose the right combination of type and product you want to sell, you just need to advertise your business and make revenue. It doesn’t seem easy at all, right?
That’s why we are going to present to you the newest ecommerce strategies you should consider. If you want to maximise your business, try to apply some of them.
Increase your conversion
The greatest advantage of ecommerce is a huge worldwide market you can be a part of. Nevertheless, you must find a way to capture leads and convert them to your customers.
Besides having a good product or service, you need to find a proper manner how to reach your audience.
Defining a perfect potential client can help you a lot. Once you realise who you are talking to, you should start making the appropriate advertising campaign. You can use websites, landing pages, or ecommerce platforms to promote your brand.
Keep in mind that one of your main goals is to gather as much information about your visitors as you can, in order to convert them into clients.
One of the options is to offer them some value like an ebook or a free trial in exchange for their email addresses and other personal data.
In this way, your mailing list grows and you become more familiar with the true needs of your clients.
Personalisation and customer engagement
We have just mentioned the importance of a good connection with your leads. We will underline once again that personalisation is the future.
Start with presumption that every customer is unique. Furthermore he or she expects your product to solve some particular problem. Bearing that in mind it becomes clear why personalisation is that important.
Many marketers are convinced that personalisation makes a huge impact on better relationships with clients. On the other hand, a great majority of shoppers confirm that marketers have this right.
So, send the right email messages and personalised information to different interest groups. Create and offer personalised customer communication, valuable video content, or a relevant discount.
This can help you to engage with your leads, make solid communication and convert them to loyal, long-term subscribers.
Subscriptions make shopping easier
Even though subscriptions are not a new service, their popularity has been constantly growing. We are talking about customers who frequently order and receive the same products.
Subscriptions are and will be very popular because they satisfy both the needs of consumers and providers. For you, they are a relatively stable revenue stream, that enables better foresight regarding costs and profits. They facilitate detailed analytics and lead to product or service improvement.
On the other hand, subscribers are satisfied and there is no need for them to waste their time on further research. Once subscribed they will continue receiving their products regularly, according to previously arranged terms.
Marketing automation
When you want personalised and productive contact with your customers and subscribers, marketing automation is of utmost importance.
Basically, we can think about software that can manage and control repetitive tasks like email marketing, social media postings or even ad campaigns.
In order to apply this kind of software, you must gather and organise contacts from different sources. This time-consuming process can be shortened by using SyncSpider. This effective tool can help you to synchronise your data across more than 100 channels and platforms.
Now you can integrate all your data from CSV files, ecommerce platforms or social media in a few simple steps. This allows you to make unique or particular mailing lists of your customers and visitors and improve your CRM.
Focus on mobile
The trend of the increasing number of online transactions made by mobile phones indicates that this device is not only the future but it is actually reality. Statistics show that more than 75 million people use their mobile to make online purchases. Consequently, the number of payments via mobile has been expanding, as well.
This means that you need to adapt your ecommerce business to this reality.
Your website must be mobile responsive, or you are out of the game. Even more, mobile device friendliness has become a big factor for Google ranking.
You should consider the integration of mobile wallet function or launching a mobile app, as well.
Mobile wallet provides additional security when it comes to finalizing the purchase. Furthermore, apps are more immersive and it makes visitors spend more time browsing, which increases chances for conversion.
Post-payment can boost your sales
People might be interested in your product, they provide you with their personal data, but they don’t finalise the purchase. The main reason for cart abandonment is the lack of confidence.
Despite the fact that online shops are getting more and more users every day, many of them still aren’t sure about the quality of the products they find online. This happens especially when we are talking about high-value products.
In order to avoid losing customers, you should offer them post-payment options. This strategy allows the clients to pay after they receive the offered products.
This payment method not only establishes solid relationships with your shoppers but increases conversions as well.
Contextual and programmatic advertising
Providing the right visitors with the right products at the right moment and convert them, that’s your goal. With contextual and programmatic advertising strategy, it becomes possible.
The process runs like this: the online entrepreneurs create their ads according to collected datasets of their users. They publish them on their webpages or landing pages. The contextual advertising system scans these pages for keywords and sends them to the websites with the same user’s query.
These ads can be displayed as pop-ups as well. As advertisement is tightly connected with the webpage content, the chances of clicking and converting increase.
Since contextual ads are less irritable than traditional, the chances of receiving the response are considerably bigger. So, for widening the scope of audience and potential clients contextual marketing is the right choice.
Conclusion
In order to skyrocket your ecommerce business, you must remember these most important points. Personalised relationships with customers, highly-efficient automation, good advertisement, and product presentation are crucial for your success, besides high-quality products or services, of course.
All these demands require the implementation of new technologies and tools. SyncSpider is one of the tools that can make your work considerably easier. It allows you to automatically synchronise important data from your webapps or ecommerce platform and makes personalisation and automation far easier.
So, apply new trends, new technologies, and new tools to your business and watch it blossom.