August - Digital Doughnut

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7 Tips to Make Your Employees Engaged with Successful WebinarsSo how can you activate your employees? One means which can be used is the webinar technology. With webinars, you can readily connect with the employees using the means of collaboration and then bring them together...

                Prince Kapoor
                12 September 2019
            
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Next Generation Content Marketing: How Buyer Intent Is Changing the GameThe power of content marketing in the B2B space is growing, learning from its B2C cousin. In fact, research shows that 86% of B2B, B2C and combination marketers are now using it in their organisation, spending an...

                Maria Price
                12 September 2019
            
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3 Powerful Tips for Marketing Your Loyalty Program ProperlySo you’ve got a fantastic loyalty rewards program to engage your customers, but no one knows about it? It might be because you’re not harnessing the power of these three magic marketing tricks…

                Brad Davis
                11 September 2019
            
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Publishers Squabbling over Advertising Revenue CrumbsWhere are you accessing your digital content? There's a chance that you're on Facebook and/or YouTube at least once a day. That's where the advertising revenue is. Book publishing companies cannot compete ...

                Darren Ryan
                11 September 2019
            
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PPC Experts To Follow On TwitterPay-per-click, also known as cost per click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated...

                Rick Barron
                11 September 2019
            
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Get More Instagram Followers and Grow Your BusinessPeople tend to spend hours of their precious time on social media platforms daily. And it is a challenge for a brand to deliver an omnipresent superlative consumer experience to gain a bit of their time as engagement. 

                Anne Griffin
                10 September 2019
            
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Social Media Marketing Strategies To Boost E-commerce SalesThe social media marketing landscape is ever-changing and ever-evolving with the latest trends of every year. This change in the social media marketing strategies depends on multiple factors such as audience...

                Alice Herman
                10 September 2019
            
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Part 2 - User Experience MethodsUX research—or as it’s sometimes called, design research—serves many purposes throughout the design process.

                Rick Barron
                10 September 2019
            
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The Evolution of Digital CreativeIn the early 2000s, creativity and the user experience were at the forefront of advertising strategy, but are positive emotional reactions to digital ads a thing of the past?

                John Nardone
                9 September 2019
            
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Part 1 – User Experience MethodsUX research—or as it’s sometimes called, design research—serves many purposes throughout the design process.

                Rick Barron
                9 September 2019
            
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5 Tips for Optimizing Blog Posts for SEOSearch Engine Optimization (SEO) leaves many marketers and business owners feel daunted. However, there are many simple ways you can optimize your blog posts for SEO that you may not even know about! With these 5 tips...

                Lauren Osselton
                9 September 2019
            
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Click Tracking on Your Website: All You Need to KnowSee what you can improve on your website to increase conversion rates. We'll walk you through all the secrets of effective click tracking!

                Kalina Tyrkiel
                6 September 2019
            
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The Basics of BrandingBranding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "...

                Rick Barron
                6 September 2019
            
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When Your Brand is Starting Out: 5 Tips to Grow Brand Visibility As a company just starting out it can be tough to realize no one knows who your brand is or really understands what you’re offering. As a suggestion, people will tell you, “Hey, you should focus on marketing and...

                Steve Habazin
                6 September 2019
            
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How to Provide Your Customers with Brilliant Omnichannel SupportModern consumers expect outstanding and immediate support. As a result, brands are now challenged to be everywhere their customers need them to be - including social media, mobile app, phone, email, and live chat...

                Berenika Teter
                5 September 2019
            
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Great ExpectationsLouise Findlay-Wilson, Founder and Managing Director at Energy PR, shares advice on how to use PR to make a business look bigger.

                Louise Findlay-Wilson
                5 September 2019
            
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What You Need to Know about Today’s Gaming Trends, and How Branded Games Can Make a Real Difference to Your Marketing.The latest facts and figures from the games industry, including five reasons why you need to get involved.

                Cari Kirby
                5 September 2019
            
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How to Build Top Video Marketing Strategies - with TipsVideos are virtually ubiquitous; statistics show that a third of online activity is now spent watching videos. More than 500 million hours of videos are watched on YouTube each day. Such statistics are why there is a...

                Lorraine Pavel
                4 September 2019
            
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Know Your AudienceBusinesses struggle to get engagement on social media because they do not know what it means in the first place. 

                Rick Barron
                4 September 2019
            
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5 Practical Tips to Improve Your Data QualityData quality describes how well your data is able to serve its defined purpose, generally measured in terms of validity, accuracy, consistency, completeness and relevance. In other words, businesses know they have...

                Eric Jan C. van Putten
                4 September 2019
            
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What Is International SEO? Current statistics indicate that more than 1.5 billion individuals worldwide use the internet, of that figure no more than 440 million internet users speak or read English. Not surprisingly, this number is dropping as...

                Minakshi Srivastava
                3 September 2019
            
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There Is A DifferenceThe difference between social monitoring and social listening isn’t just semantic. Despite the fact that the two terms are often used interchangeably, they represent two entirely different strategies.

                Rick Barron
                3 September 2019
            
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How to Use Negative Reviews to Your AdvantageOnline reviews carry almost as much weight as a personal recommendation for many customers. So, are negative reviews the end of the world? Actually, they can be used to your advantage. Learn how to navigate online...

                John Shieldsmith
                3 September 2019
            
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What’s a Canonical URL?  When and How to Use ItWhen search bot crawls your website and finds similar data on multiple URLs, it doesn’t know how to treat your content. 
In most cases, bot trusts the clues you give it (unless you trying to manipulate search results...

                Ann Yaroshenko
                2 September 2019
            
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Friends, Romans, Countrymen Lend Me Your EarsYour customers are talking. They’re tweeting, they’re posting, they’re streaming. They’re sending information about themselves and their interests into the world. Savvy companies know that social listening is arguably...

                Rick Barron
                2 September 2019
            
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