Article

Robert Brandl
Robert Brandl 17 September 2019

Launching A New Business Website? 4 Ways To Hype It Up On Social Media

Getting people excited about the launch of your new business website is never easy, especially if you don't already have a big following. This article will take a look at what you need to do to generate some hype and how you can use social media to spread the word around by leveraging engaging content and tapping into your business partner's audience.

When it comes to promoting a launch of a brand new business or website, you’ll need to turn things up to 11 and go big with your promotional efforts. A highly-focused launch campaign on social media can help propel your upcoming business into the spotlight, and get your target audience excited.

This article will look at some of the things you can accomplish through social media to get your audience curious and pay attention to your new launch.

First, you will need a launch landing page

When you’re launching a brand new business website, having a designated landing page for your upcoming launch is instrumental in building anticipation while you finalize the details of your launch.

After all, you need to have a place where you can bring your audience from your social media posts. Here are a few quick tips on how to make your “coming soon” page more effective:

  • Give them the chance to have a sneak peek at what’s to come.

  • Add a countdown timer.

  • Encourage them to sign up for your newsletter and get notified when the website goes live.

Here are some good examples:

Image source

Image source

Image source

You can find more inspiration here.  

If you plan to use any of the popular website builders for your business website, you will be glad to know that all of them offer plenty of their own “website coming soon” templates you can use to jumpstart your design.

Now, let’s see what you can do on social media to spread the word about your upcoming business.

1) Hand out freebies

Freebies and giveaways are an excellent method of marketing gamification to rope your audience into the hype through social sharing and other forms of engagement. 

By handing out freebies, you can ‘bribe’ your audience to share your upcoming launch through their own social networks, in exchange for a prize. It can be very beneficial to your hype building efforts if you can start your giveaway exercise at least a couple of weeks before your launch, allowing your audience ample time to help you generate interest.

Luckily, there are numerous solutions available that allow you to quickly setup up your own social media giveaways. 

2) Create teaser videos

Videos are the superior option to blog posts or photos when it comes to getting engagement on social media. In fact, studies have shown that social video generates 12 times as many shares than text and images posts combined. 

Here are some tips to help you come up with a winning teaser video for your website launch:

  • Think of creative ways to film your teaser videos, such as a stop-motion video with a launch date announcement, or a high production video where you dive into the details of your new business.

  • If you are restricted by budget, perhaps an inexpensive behind-the-scenes highlight reel can be just what you need to generate excitement.

  • If you have an existing audience you can leverage, try holding a Facebook Live session. Live streaming, in‌ ‌general, is a quick and easy way to create videos, if you are not afraid to speak in front of the camera. It allows for a more personalized touch and helps to create a more active push in building up hype towards your launch.

Regardless of your choice, making teaser videos is undoubtedly an excellent opportunity to let your creative juices flow and get your audience excited using a uniquely produced video.

While conceptualizing your video, keep in mind that humor works extremely well and is often a reason why a video goes viral. Here is an example of a launch video from Dollar Shave Club which is a brand that was actually built on video marketing.

3) Team up with business partners

If you have been building your business network diligently in the past, now is the time to make it work for you. Reach out to your partners and ask if they would be interested in doing a cross-promotion with you. 

Tap into their social media networks and cross-promote your offers using tie-in promotions (such as giveaways).

There are numerous creative ways you and your partner can help each other build up hype:

  • Your partner can be dropping clues and other breadcrumbs for you, that will lead the audience to discover your upcoming launch.

  • Create a short and honest testimonial video from your partner to help endorse your upcoming launch should work wonders in building up social proof.

  • If you do not have a marketing partner yet, consider doing a collaboration with a non-profit organization or charity foundation. Activities that involve charity-giving helps to put your business in a positive light, and build up goodwill towards your upcoming launch. 

These are some of the many different things you can do to leverage your partners to generate hype. 

4) Do some paid advertising

If you have the additional marketing budget to spend on promoting your launch, you can also explore paid promotion options, such as engaging social media influencers

These influencers tend to already have a dedicated base of followers, which may prove to be critical to your launch success, especially if you are coming in as a brand new business without a strong fan base of your own.

If the idea of engaging influencers isn’t your cup of tea, and you already have a clear picture of what kind of audience to reach for your new launch, consider setting aside some of your marketing budget towards paid ads on social media such as Facebook, Instagram or Twitter.

Social media advertising is a highly effective marketing tool because of its amazing reach and targeting at a low cost (compared to traditional ad mediums such as TV or newspapers).

Final thoughts

Try to stay consistent to keep your hype momentum going. Don’t be afraid to start promoting more by increasing your number of daily social media posts as the launch date draws closer.

Like any well-produced movie trailer, don’t give away the whole plot right away, especially if your website is connected to an innovative product or service.

The more hype you can generate around your launch, the higher chance you have of growing and actual interest, engaging with your followers, and simply making sure your business has a strong starting position.

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