Articles - August - 2019

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Making Your Mark

Making Your Mark

Hashtags play a crucial role in developing interest in your social media accounts and are used on a number of social media platforms, most commonly, Twitter and Instagram.

Rick Barron
Rick Barron 16 October 2019
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Test, Learn, Re-Evaluate

Test, Learn, Re-Evaluate

Social media analysis needs to be a crucial part of your e-commerce strategy because it enables you to perform different tasks that could be of advantageous for your own business.

Rick Barron
Rick Barron 15 October 2019
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Digital Tools Every New Business Must Have

Digital Tools Every New Business Must Have

Today’s small businesses rely heavily on digital tools. From collaborating internally to protecting their assets to communicating with customers, entrepreneurs must realize that there is a digital platform for every...

Megan Totka
Megan Totka 8 October 2019
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If You Build It They Will Come

If You Build It They Will Come

So, you’re entering content like crazy on your Instagram account, and yet your follower base is stuck. Why? What are you doing wrong?

Rick Barron
Rick Barron 8 October 2019
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Part 2 - Follow The Data

Part 2 - Follow The Data

By paying close attention to social media analytics, you can measure your performance against your social media goals.

Rick Barron
Rick Barron 4 October 2019
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Part 1- Follow The Data

Part 1- Follow The Data

Social media analytics should be seen as the gathering of data from social media platforms to help inform us and guide our marketing strategy.

Rick Barron
Rick Barron 2 October 2019
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A More Diverse Marketing World

A More Diverse Marketing World

Gender diversity has long been an issue in marketing – especially in executive positions. Men have largely dominated the industry, and women have struggled to break in and advance their careers.

Rick Barron
Rick Barron 30 September 2019
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You Got Mail

You Got Mail

An email marketing campaign is a series of emails a business uses to communicate with current and potentials customers. They are used to persuade customers to engage with the company. Email campaigns are an important...

Rick Barron
Rick Barron 27 September 2019
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I, Robot

I, Robot

Robotic Process Automation (RPA) is a type of business process automation related to the next level of artificial intelligence (AI).

Rick Barron
Rick Barron 25 September 2019
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Talk To Me

Talk To Me

In this ever-emerging field of technology and search, voice is the newest trend in tech, however, currently, most users still prefer to search by text on a desktop and the second is mobile devices.

Rick Barron
Rick Barron 24 September 2019
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The Long And Winding Road

The Long And Winding Road

Companies often ask how do they get their customers to do what they want them to do? Digital marketers get asked this question all the time. Guess what, it’s the wrong question.

Rick Barron
Rick Barron 20 September 2019
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It’s not you, it's me - The Warning Signs a Client May Leave

It’s not you, it's me - The Warning Signs a Client May Leave

Acquiring a new customer can cost up to five times more than retaining an existing customer. So what are the signs to look out for in order to avoid a client suddenly cancelling their long-standing relationship with...

John Cheney
John Cheney 20 September 2019
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5 Things to Look for When Choosing a Web Developer

5 Things to Look for When Choosing a Web Developer

Whether it is to sell a product or service, or whether you just want to just display company information, all businesses need a strong website in order to survive. These days, pretty much everyone searches for a phone...

Emma Hull
Emma Hull 20 September 2019
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What Is Local SEO and Why Is It Important for Your Business Strategy in 2019

What Is Local SEO and Why Is It Important for Your Business Strategy in 2019

An effective search engine optimization strategy gives you an online presence for the entire world to see. However, some businesses have a target customer base on a local level – in or near a city they are located in....

Mira Rakicevic
Mira Rakicevic 19 September 2019
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Part 2 - Tips For Social Media Calendar

Part 2 - Tips For Social Media Calendar

In my previous article, I called out that Social Media content calendars are crucial when creating a plan for your content. Now comes the next step, knowing how to build a social media content calendar.

Rick Barron
Rick Barron 19 September 2019
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Choosing Between a Freelancer and Digital Agency for Your Marketing Needs

Choosing Between a Freelancer and Digital Agency for Your Marketing Needs

It doesn’t matter if you’re a one-man-band or the head of a multinational company, doing everything required to keep a modern business running is a challenge. There are times when it can all seem a bit overwhelming...

Rakefet Yacoby From
Rakefet Yacoby From 19 September 2019
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Why “People Buy from People” Is Still True in the Digital Age

Why “People Buy from People” Is Still True in the Digital Age

In the digital age, keeping in balance both the human and automated elements of sales management is still crucial to the enterprise. The sales process increasingly will be structured through technology, and yet...

Nigel Cullington
Nigel Cullington 18 September 2019
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3 Common Influencer Marketing Campaigns Mistakes & Ways to Avoid Them

3 Common Influencer Marketing Campaigns Mistakes & Ways to Avoid Them

Some brands and marketers commit some common mistakes which lead to the failure of their influencer marketing campaigns. Let’s take a look at three of the most common reasons influencer marketing campaigns fail...

Gaurav Sharma
Gaurav Sharma 18 September 2019
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One Easy Method for Calculating the ROI of CX

One Easy Method for Calculating the ROI of CX

“Demo or die!” – my PhD supervisor was very clear on what is the most critical path to success in academic research. As I later learned, in the business world, ROI or Return on Investment calculations play a...

Alyona Medelyan
Alyona Medelyan 18 September 2019
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Launching A New Business Website? 4 Ways To Hype It Up On Social Media

Launching A New Business Website? 4 Ways To Hype It Up On Social Media

Getting people excited about the launch of your new business website is never easy, especially if you don't already have a big following. This article will take a look at what you need to do to generate some hype...

Robert Brandl
Robert Brandl 17 September 2019
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Part 1 - Tips For Social Media Calendar

Part 1 - Tips For Social Media Calendar

An editorial calendar is what tracks everything you need to know about the content you are publishing. Who are you writing it for? What is the article’s overall purpose? What does the title rank?

Rick Barron
Rick Barron 17 September 2019
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Surprising B2B Social Media Marketing Stats 2019

Surprising B2B Social Media Marketing Stats 2019

The modern B2B marketing environment is always on the move – tactics, technology and trends are never stagnant.

Mathew Richard
Mathew Richard 17 September 2019
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Its Not Just About Faster Phones

Its Not Just About Faster Phones

The countdown to the 5G revolution has begun, and the explosion of connected devices, such as mobile phones, televisions, security systems, and speakers, among others, is only going to intensify.

Rick Barron
Rick Barron 16 September 2019
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What's The Plan?

What's The Plan?

In today’s 24/7 world, your business can thrive or die based on your company's unique digital marketing plan.

Rick Barron
Rick Barron 13 September 2019
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How to Use Google Ads Effectively for Local Business Success

How to Use Google Ads Effectively for Local Business Success

Google Ads have benefited local businesses for years. As the internet evolves, changes happen to marketing tactics and tools as well. And as marketers, all we can do is adapt to the changes and implement the best...

Al Gomez
Al Gomez 12 September 2019
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