Why Video Works For Marketing...
All internet marketers engage their customers through videos. 90% of companies use videos to get their message across and 9 out of 10 businesses are using them to promote their brand, products, and services. The main purpose of marketing is to drive traffic, raise awareness about their brand, and promote their products and services – videos do just that and more.
What a Video Does to Our Brain?
Our brains are hardwired to respond differently to videos than any other stimuli or media available. Humans are very visual creatures, we are entertained and kept interested by what we see and hear. One half of the brain is designed to focus on vision and the body’s human sensory receptors are strategically found in the eyes. As video combines pictures, motions, and sounds – it’s a combination that is very hard for us to ignore.
Video Drives Results
If the scientific evidence does not impress you, you might want to consider this information – video drives results.
Videos on landing pages boost conversions to up to 80%. Videos in email marketing make it multiply its open rates by 6%. 64% of users are persuaded into buying a product after watching a video online. About 6 in 10 people are convinced into making that purchasing decision after they have watched a Facebook video about it. Finally, almost all consumers about 96% of them are watching social videos at least a few times every week.
Take a look at our carefully prepared infographic below for a more detailed representation.