Article

Emma Williams
Emma Williams 29 April 2019

Why Video Works For Marketing...

All internet marketers engage their customers through videos. 90% of companies use videos to get their message across and 9 out of 10 businesses are using them to promote their brand, products, and services. The main purpose of marketing is to drive traffic, raise awareness about their brand, and promote their products and services – videos do just that and more.

What a Video Does to Our Brain?

Our brains are hardwired to respond differently to videos than any other stimuli or media available. Humans are very visual creatures, we are entertained and kept interested by what we see and hear. One half of the brain is designed to focus on vision and the body’s human sensory receptors are strategically found in the eyes. As video combines pictures, motions, and sounds – it’s a combination that is very hard for us to ignore.

Video Drives Results

If the scientific evidence does not impress you, you might want to consider this information – video drives results.

Videos on landing pages boost conversions to up to 80%. Videos in email marketing make it multiply its open rates by 6%. 64% of users are persuaded into buying a product after watching a video online. About 6 in 10 people are convinced into making that purchasing decision after they have watched a Facebook video about it. Finally, almost all consumers about 96% of them are watching social videos at least a few times every week.

Take a look at our carefully prepared infographic below for a more detailed representation.

Why-The-Future-is-Video-Infographic.png

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
B2B Marketers Need a New Approach to Lead Gen to Meet the Growing Quality Challenge

B2B Marketers Need a New Approach to Lead Gen to Meet the Growing Quality Challenge

The biggest challenge facing B2B marketers in 2024 is generating high quality leads. And the problem is getting worse.

Michael Nutley
Michael Nutley 18 March 2024
Read more
How to Create a Landing Page: The Ultimate Guide

How to Create a Landing Page: The Ultimate Guide

Learn how to make an effective landing page with our latest article. Perfect for beginners and pros alike, this article gives you practical tips to create a landing page that works for you. From picking the right...

Ravi Shukla
Ravi Shukla 19 February 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
4 Tips for Building Effective Direct Response Marketing Campaigns

4 Tips for Building Effective Direct Response Marketing Campaigns

Craft irresistible offers and elevate your marketing strategy with direct response marketing campaigns.

Iulia P
Iulia P 22 March 2024
Read more