Article

Alma Causey
Alma Causey 7 May 2019

Why Email Marketing Should be an Integral Part of your Marketing Strategy

Digital marketing is so in that one estimate says that the US e-commerce revenue in 2023 for it would be $4.9 trillion! Another prediction, according to Forrester, is that by 2021, the US would have spent $146 million on digital marketing!

Marketers are always looking for the next big thing that could take digital marketing by storm. Be it social media, mobile marketing, Rps, user-generated content, marketing blogs, or viral marketing, you should try them all.

However don’t overlook email marketing. It is still relevant and should be an integral part of your digital marketing strategy. Think about it. You may have invested in a paid search or used a banner to direct your customers to a landing page. Now that they are here, what should be your next move? Something that could make them keep coming back? Or, something that keeps you connected to them. That is where email marketing comes in!

We mention a few tips that will help you improve your email marketing and ensure better communication with your customers via digital marketing:

Become familiar with common email marketing strategies

If you know anything about marketing, you likely know that it can be done in several ways. Email marketing is one of those ways and is used by lots of successful businesses. That’s because it is very effective. What is it? When a marketer uses email to promote the services and products of a brand, they are doing email marketing. But it isn’t just about selling.

Aside from that, it helps you build a relationship with your customers. Business owners who can form sustainable relationships are more secure in the loyalty of their customers. Besides that, email marketing can simply allow you to stay in touch with your users. That means you will always have a way to send them updates regarding your business.

Usually, the customers who leave their emails on your blog or website are part of your targeted audience. That is another thing that makes email marketing so great. Not everyone would be interested in your product; the people who are directed to your website are there for a reason. That makes it more likely for those customers to do business with you than random strangers.

Create brand awareness through email marketing

Say, you are interested in buying a certain product. You come across two companies that manufacture it. If you choose to go with one of them just because of the company’s name, then that’s because of brand awareness. Even when the products are similar, brand awareness is influencing your decision.

Normally, we would reach for a product from a company that we have already heard about. We’d choose it over a name that sounds unfamiliar to us – for just that reason. You can do that for your own brand via email marketing. Increase brand awareness by tapping into a wider audience pool. Through regular emails, you will constantly be interacting with your customers and thus become a more familiar name for them.

Next, bring in the other marketing resources, such as social media, PR publications, and website, to reinforce the message and establish your presence.

While you cannot measure how email marketing can increase brand awareness, the following ideas clarify that it does happen:

  • Check your mailing list and match it against the visitors to your website. You will be able to see directly how many of the emails you sent out did the job and brought traffic to your site.

  • Look over the sources of your external links. Then match them with the customers whom you have chosen to make a part of your email marketing campaigns.

Gain more points with your customers through tailored messages

If you are emailing an existing customer, they would love to know that they matter to your business. Similarly, for new customers, it is important to feel like they are valued by your company. With advances in email automation, there is no excuse for business owners to not send personalized messages to their customers.

How do you attempt personalization? Don’t just stop after adding your subscriber’s name in the subject of the email. Use the option of segmenting emails, change the content dynamically, so that it is based on your subscriber’s preferences, and personalize it by adding job titles, etc.

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