Building Links Tactic 8 - Broken Link Building
There are a couple of reasons why links can get broken:
For this strategy to work though, you need to find out the reasons for either of the above situations before you jump into using them.
So, here the first step would be to identify a related site that you would like a backlink from then check them out in a tool like Ahrefs to identify pages that have broken links. Broken link reclamation is a great way to build valuable links because it eases crawling and indexing of websites by search engines and also improves user experience and confidence as site, by getting rid of the 404 error message.
Once you have identified the broken links, you can offer the site owners a chance of replacing the broken link with a valid link with similar relevant content from your site.
It’s another win-win situation because the site owner will have less broken links while you get high quality backlinks.
SEO Backlinks Tactic 9 - Stay On Top- Check Your Competitors
It’s important to know the tools that your competitors are using and replicate this to achieve their level of authority. This means doing an analysis of their link profile and gaining similar backlinks.
It’s however, important to note that there are 2 types of competitors:
a) Domain Level Competitor
This one competes with you in the SERPs entirely. This means they’re competing with you for many search terms across many pages.
b) Page Level Competitors
These compete with you on the page level for specific keywords or topics.
Your first step would be to do a Google search for important keywords. You could start by writing down URLs for the top ten websites that appear in relation to your search. Then ask yourself important questions like why they linked to your competitor and not you, you can quickly figure this out by looking at the anchor text, surrounding text and even the page title.
Once you figure out why and where your competitors are getting mentioned, then copy their strategy.
SEO Backlinks Tactic 10 - Create a Link Rate Target
The markets are continually building new links with valuable content and so do your competitors. You therefore need to understand the number of links required to earn the first page rankings at one point and which is the earning rate of new links in order to stay on the first page. You can get this information by looking at the Ahrefs affiliate SERP overview.
The key thing here is to pay attention to the relevance and quality of the referring domains. It’s better to have little yet relevant and high quality content that creates an impact, than hundreds of pages of worthless information.
SEO Backlinks Tactic 11 - In Ego They Trust
Using ego as bait simply means creating content that’s meant to appeal to your target and getting a link in return. Your target here must have some authority in your industry else it won’t be of any help. The important thing here is to give them attention, and get some back with a link.
This strategy can benefit you by increasing your traffic and also improving your site or post’s authority. Here are a few ways you can get free backlinks:
a) Expert Roundups
This is a quick and easy way to build backlinks free and improve traffic in your site. You can approach this by asking the experts and influencers in your niche for an opinion on a certain relevant topic, and then consolidate their opinions into a high quality blog post and then let them know about it and possibly request them to share it.
This is another sure way of getting the backlinks free. You can mention a top-notch influencer or expert by quoting something they’ve said, you could even add an image of them to boost and catch their attention. Then inform them because this way they will share your content with their followers and this is a win for you.
Most big names in any industry love interviews, get a contact, approach them with your well thought out set of questions and once they respond, publish them and watch them share the interview in their platforms.