John Callanta
John Callanta 29 April 2019
Categories Innovation & Trends

Key Factors for an Impactful Web Design

Many companies are going online after realizing the significance of having a strong presence in both their social media accounts and websites. They show their brands and products to their visitors who could someday be their customers, but there are times when those potential customers leave and do not transact.

Your website is an extension of your company, and whatever impression it gives to its visitors is the same impression that the company gets. The homepage should contain the essence of what the company is since it is often the first thing seen when conducting an online search about your business and failure to present your online brand the best way possible would deter the introduction of new customers and the continued transaction of your current customers.

The company website communicates what the company is to an online market especially since in this digital age many people can access the internet either through their computers or their mobile phones. It is because of this audience that companies are going online in the first place so the site should be accommodating to the visitors.

Plain webpages containing basic information and products are not engaging and can draw negative impressions from seeing a bland and dull website. A non-engaging site defeats the purpose of having one in the first place.

Online users have standards that they use to determine whether they’ll stay on a website or not. Your site needs to pique the visitors’ attention and engage and communicate with them. Being user-friendly keeps people from just closing the window where your website is and give them a reason to interact with the page.

First impressions last and not being able to communicate with your audience properly because of poor design, outdated content, incorrect information, and uninteresting topics would keep your market from growing.

The key factors in building a website with an impactful design include having an intentional and balanced color palette, a lot of white spaces, call to action buttons, and relevant images and mobile optimization.

The color palette should be intentional and balanced so that it reflects your company’s brand identity while keeping the number of colors used to a minimum. Colors are one of the first things perceived by the eyes so having them is needed to grab someone’s attention, but too much and they’ll just become distractions. The standard rule here is that the company’s colors typically seen in the logo are the go-to colors to use in the website.

White spaces amidst a large amount of text serve as a break for the readers to rest and absorb whatever they have read. White spaces can also balance the color palette and prevent a riot of colors from appearing.

Call-to-action buttons allow a customer to interact with the page. They usually appear as “Read More,” “Download Here,” or “Buy Now.”  These buttons prompt the user to click the button to read more information about a particular topic or to transact with the company.

Images relevant to both your brand and company let your customers know more of your business and your employees. Genuine and authentic images featuring not only your products but also your employees can have your customers trust in you and your business.

Old websites tend to have broken links or at least feature old content. By easing the navigation of your site, your customers can choose to view either old or new content without confusing them and getting errors.

Since many people have access to mobile phones connected to the internet many websites are accessed through them at any time thanks to their portability. Your customers no longer have to look for an internet café to access the net if they do not own computers since even cheap smartphones can access the net. Optimizing your site so that the webpages are also smartphone-friendly lets your visitors view your site without having to alter anything on the screen. It takes time and effort to resize the screen and not even those efforts are perfect leading to discouragement to check the page’s contents.

Because you’re building a website to connect with your customers, it just makes sense that you’ll have to take into account the factors that give impact to your site which then makes it engaging for them. It’s not enough to merely put up a website and post everything there it will have to draw customers in and them from leaving without interacting with the contents of the various pages found within your site.

The key factors mentioned can be seen in this infographic by Baunfire.


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