Hemanth Yamjala
Hemanth Yamjala 8 May 2019
Categories B2B

How can Digital Assurance support new and upcoming digital strategies?

The success of new and upcoming digital strategies can only be achieved when the same are accompanied by digital assurance. The benefits include increased resilience of the product, enhanced customer satisfaction, and better brand equity.

Enterprises are recalibrating their digital goals by incorporating the latest digital technologies such as Augmented Reality (AR), Virtual Reality (VR), Internet of Things (IoT), Cloud, Artificial Intelligence and Machine Learning (AI & ML) among others. These technologies help enterprises to add value and enhance brand equity. The role of innovation in driving key solutions for businesses is underpinned on changing market dynamics and the cost of developing such solutions. In fact, unless the solutions are cost effective, they may not pass muster with the end customers. However, new digital strategies are the need of the hour should businesses seek to ensure customer satisfaction and streamline workflows. The latter is needed to enhance productivity, improve efficiency, and reduce bottlenecks. Since digital transformation using new strategies can bring with it a range of challenges, it is better to embrace digital assurance to drive stability, achieve tangible outcomes, and enhance customer value. Besides, robust digital testing services help business enterprises to derive the best outcomes from their IT architecture consistently.

Digital QA and testing a fundamental aspect of new and existing digital strategies

Mitigates digital risks and build resilience: According to Gartner, about 60% of online businesses shall witness service failure unless they manage the inherent risks in implementing digital strategies. To cite an example, we receive periodic notifications to update our smartphone applications – either to enhance the features, strengthen security, improve user experience or increase the turnaround time among others. However, while updating the applications, we may, inadvertently, subject our smartphones and applications to risks. These risks may include the ingress of malware causing data theft and loss, configuration errors, workflow failures, or faulty integration. And unless a robust digital assurance service is undertaken, mitigating or managing such risks can be difficult. It helps enterprises to assess the inherent vulnerabilities and address the same.

Validates products from customers’ perspective: Human frailties like monotony and overconfidence often lead stakeholders (read management, developers and testers) to ignore bugs in the software application. It can also be a case of misplaced excitement in implementing new digital strategies getting the better of following the rudimentary protocols of testing. Thus, employees may not look at the product through the eyes of the customers and end up ignoring the inherent flaws. This oversight can result in the application not achieving its objectives. Furthermore, customers may be saddled with unwanted functionalities causing their experience with the software to take a beating.

Builds a culture of quality: Digital software testing, especially in the DevOps mould helps enterprises to create a quality culture that focuses on delivering flawless results. The culture also apprises every stakeholder of integrating QA in their activities and contribute positively towards achieving a common goal. The common goal is to deliver quality applications, enhance customer experience, and achieve ROI. A robust shift-left digital quality assurance process identifies bugs or glitches during the development stage and eliminates them before the application hits the market. Thus, it prevents any harm from impacting the business.

Helps businesses retain customers: In the existing digital ecosystem, customers have increased access to digital technologies and products/services based on them. As customers access a number of services through myriad touchpoints, software vulnerabilities can let viruses to sneak in and cause unintended or even devastating outcomes. This can result in customer dissatisfaction and annoyance with the software product or service. Remember, the objective of a software application is to deliver convenience and value addition to the customers. However, should the same undergo system crashes, latency, or failure, customers won’t bat an eyelid but opt for the competing products or services. This is where digital testing services can help retain customers by eliminating glitches beforehand and enhancing the end user experience.

Drive compatibility: All digital strategies involving the development and delivery of software applications must aim at offering uniform and seamless user experience across digital touchpoints and platforms. So, whether it is a portable device like a smartphone, tablet or laptop or a fixed one like desktop, the features and functionalities of software application must be compatible. It is only through digital transformation services that businesses can deliver omni channel experience to the customers across device platforms, operating systems, browsers, and networks.


The success of new or existing digital strategies hinges on the adoption of a robust digital assurance framework. Since user experience or the lack of it has become the ultimate differentiator for customers to adopt or reject software applications, implementing digital strategies should invariably be accompanied by digital QA.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

Whether you're a startup or an established business, the company website is an essential element of your digital marketing strategy. The most effective sites are continually nurtured and developed in line with...

Digital Doughnut Contributor
Digital Doughnut Contributor 7 January 2020
Read more
Digital Marketing Trends for 2023: What’s New?

Digital Marketing Trends for 2023: What’s New?

Marketing has evolved at a rapid pace over the past 12 months. More attention has been paid to giving customers a great experience across many channels. Meanwhile, we’ve also recently noticed a clear shift toward...

Georges Fallah
Georges Fallah 19 January 2023
Read more