Articles - April - 2019

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How Email Spam Tests Work and What You Can Do to Pass Them

How Email Spam Tests Work and What You Can Do to Pass Them

Spam. It’s one of the most dreaded words in the email marketing industry.

Kirsten Queen
Kirsten Queen 21 May 2019
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Which Ranking Factors Are Crucial for SaaS SEO

Which Ranking Factors Are Crucial for SaaS SEO

Google's ever-expanding machine learning capability is opening new vistas in understanding user needs and wants. Google uses ranking factors to assess your relevance to user needs. In the intensely competitive...

Joseph Harisson
Joseph Harisson 14 May 2019
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The Secrets of Meta Descriptions and SEO

The Secrets of Meta Descriptions and SEO

Meta descriptions are a much misunderstood weapon in the search arsenal that can have a serious impact on page performance. Find out how to write perfect meta descriptions.

Nick Maynard
Nick Maynard 14 May 2019
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10 Jobs that Didn't Exist 10 Years Ago Thanks to Technology

10 Jobs that Didn't Exist 10 Years Ago Thanks to Technology

Modern technology is evolving at a pace that would outspeed a prime Usain Bolt. The Digital evolution is changing the way our brains think, operate and ultimately act in accordance with what we see and operate daily

Brad Chuck
Brad Chuck 14 May 2019
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8 Rules to Take Your Content from Good to Great

8 Rules to Take Your Content from Good to Great

Content should make your head spin, it should be as stimulating as a cup of coffee, and provide the most immersive experience to the audience. Marketers are not supposed to create content for the heck of it, it’s...

Abhishek Talreja
Abhishek Talreja 13 May 2019
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How will Google's move to first price auctions impact publishers?

How will Google's move to first price auctions impact publishers?

In an effort to simplify programmatic advertising Google has announced that it will transition their publisher inventory to a 'first price auction' for Google Ad Manager. Many publishers will already be...

Jon Fletcher
Jon Fletcher 13 May 2019
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10 Simple Steps for Maximizing Your Social Media Efforts

10 Simple Steps for Maximizing Your Social Media Efforts

With more people on social media than ever before, not having an effective social media presence is a huge missed opportunity. Though social media can be time-consuming, these 10 simple steps will help you maximize...

Lauren Osselton
Lauren Osselton 13 May 2019
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Email Analytics: The Vital KPIs in Measuring the Success of Email Marketing Campaigns

Email Analytics: The Vital KPIs in Measuring the Success of Email Marketing Campaigns

According to the Content Marketing Institute, about 93% of B2B marketers use email marketing as a medium to dispense their content which in turn helps in generating & converting leads. Irrespective of what the...

Digital Doughnut Contributor
Digital Doughnut Contributor 13 May 2019
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The Evolution of Branding Through Digital Agencies

The Evolution of Branding Through Digital Agencies

One of the most valuable assets for any business, no matter its size or sector, is its brand. While many marketing professionals consider a brand to be a corporate identity consisting of carefully considered fonts...

Samantha Fletcher
Samantha Fletcher 10 May 2019
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Why Inbound is the Future of Online Marketing

Why Inbound is the Future of Online Marketing

In this blog post Mike Midgely, CEO of The SuccessHub, outlines what inbound marketing is, how it works and why it's the future of online marketing.

Mike Midgley
Mike Midgley 10 May 2019
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10 Crazy Facts and Predictions About the Internet of Things

10 Crazy Facts and Predictions About the Internet of Things

The Internet of Things (IoT) is the next big thing! You won’t believe just how massive this new wave of technological change is. The world is about to experience another destiny altering shift. But, it may even not be...

Ana Bera
Ana Bera 10 May 2019
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Increase your Reach with Hyper-Personalisation in Marketing Automation

Increase your Reach with Hyper-Personalisation in Marketing Automation

Did you know, over 50% of opened emails are deleted within two seconds. That’s right, we’ve all done it. We all receive emails that we simply don’t care about. You know the kind: irrelevant, impersonal, pushy and...

Floris Oranje
Floris Oranje 9 May 2019
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Dealing with the ‘Bad Location Data’ Domino Effect

Dealing with the ‘Bad Location Data’ Domino Effect

Bad data can have devastating consequences for marketers – but it frequently goes unnoticed. This is particularly true when brands and agencies run location-based advertising campaigns. Naturally they rely on the...

Mark Slade
Mark Slade 9 May 2019
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How Search Intent Research can Boost your SEO and Conversion Plans!

How Search Intent Research can Boost your SEO and Conversion Plans!

Search engines are focused on improving the user experience by better understanding search intent so that they can deliver relevant search results. On the other hand, advertisers strive to better understand user’s...

Jawahar Kaushal
Jawahar Kaushal 9 May 2019
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5 Social Media Posts Guaranteed To Get More Engagement…

5 Social Media Posts Guaranteed To Get More Engagement…

Here are five types of social media posts that are guaranteed to get more engagement, well, if you use them properly that is… Social media, unlike the straightforwardness of good SEO and content marketing, tactics...

David J. Boozer
David J. Boozer 8 May 2019
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How can Digital Assurance support new and upcoming digital strategies?

How can Digital Assurance support new and upcoming digital strategies?

The success of new and upcoming digital strategies can only be achieved when the same are accompanied by digital assurance. The benefits include increased resilience of the product, enhanced customer satisfaction, and...

Hemanth Yamjala
Hemanth Yamjala 8 May 2019
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How to Pitch to Speak at a Large Tech Event

How to Pitch to Speak at a Large Tech Event

Along with everything else that comes with running a startup, founders are well aware of the need to get their brand name out there. And while there are many ways to do this, there is no doubt that one of the most...

Chris Kaye
Chris Kaye 8 May 2019
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10 Ecommerce Automations to Effectively Engage with your Customers

10 Ecommerce Automations to Effectively Engage with your Customers

It’s no doubt that every ecommerce business has a lot of data to manage and organize: customer’s last purchase date, number of abandoned shopping carts, customers who have not engaged with your brand for more than 3...

Georges Fallah
Georges Fallah 8 May 2019
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Did Google’s Spring Cleaning Affect Your Website?

Did Google’s Spring Cleaning Affect Your Website?

Google continues to surprise and shock the SEO community with changes it makes in its algorithms every year. While you’re still recovering from the previous update, here comes the next boulder taking you by surprise. ...

Ajay Sachdeva
Ajay Sachdeva 7 May 2019
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Why Email Marketing Should be an Integral Part of your Marketing Strategy

Why Email Marketing Should be an Integral Part of your Marketing Strategy

Digital marketing is so in that one estimate says that the US e-commerce revenue in 2023 for it would be $4.9 trillion! Another prediction, according to Forrester, is that by 2021, the US would have spent $146...

Alma Causey
Alma Causey 7 May 2019
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How To Analyze If It’s Worth Getting A Backlink From A Website

How To Analyze If It’s Worth Getting A Backlink From A Website

Every SEO (digital marketing) expert is running behind backlink. Through this article, you will get to know how to analyze if it's worth getting a backlink from a website. It will helpful for creating the right...

Sandeep Mehta
Sandeep Mehta 7 May 2019
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The Impact of Blockchain on the Marketing Automation Industry

The Impact of Blockchain on the Marketing Automation Industry

You might have heard of Blockchain in the area of Bitcoin and security, as it is developed specifically for this purpose in 2008. However, later we saw it approaching towards various industrial segments including...

Emily Johnson
Emily Johnson 7 May 2019
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5 Considerations in the Consumer Buying Journey

5 Considerations in the Consumer Buying Journey

As a business, rather than concern yourself with how to sell, why not put yourself in consumer’s shoes and explore the reasons why you buy. So, in this article, I’d like us to take a new approach and look at things...

Eric Jan C. van Putten
Eric Jan C. van Putten 6 May 2019
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9 Facts About Nofollow Backlinks: Are They Good for SEO?

9 Facts About Nofollow Backlinks: Are They Good for SEO?

In this article, I share nine facts about Nofollow backlinks which are good for SEO. I discuss Why Nofollow is actually good for your website.

Sandeep Mehta
Sandeep Mehta 6 May 2019
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How Does Stock Price Correlate with Google Searches?

How Does Stock Price Correlate with Google Searches?

Businesses can adopt a solid marketing and branding strategy that allows their Google search volume to increase. - Branding is a Google ranking factor. Referring to an algorithmic input that Google measures...

Charlotte Hurley
Charlotte Hurley 3 May 2019
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