Sharon Dargaville
Sharon Dargaville 10 September 2018

A Beginner’s Guide to SEO: Introduction

If you’re new to the SEO game or simply need to polish up your skillset, we have just the thing for you. Digital Eagles is producing a guide to SEO that will give you the comprehensive information you need to produce professional standard Search Engine Optimisation (SEO).

So, What Exactly is SEO?

SEO is a digital marketing tactic which focuses on enhancing visibility in organic (non-paid) search engine results. SEO utilises both creative and technical elements required for improving rankings, increasing awareness and driving traffic to your site. SEO contains many aspects, including what your readers see on your page to what sites provide links back to your website. SEO can simply be the question of how your site is formatted in a way that search engines can comprehend.

 SEO isn’t simply about creating a search engine-friendly website; it is also about the manner in which users interact with your page, and therefore entails a range of different aspects that will be covered throughout this guide.

Why Does My Page Require SEO?

As the majority of web traffic is driven by the leading search engines, Google, Yahoo! and Bing, it is important to utilise SEO to boost brand awareness through these search engines. Even though social media is utilised to generate traffic to your website, search engines are the predominant method in which you attract traffic from internet users.

Therefore, SEO is one of the main factors which help driver traffic to your website and increase brand awareness.

Can I Produce SEO Myself?

SEO is a complicated world, however most website owners can easily understand the basic functions of it. You can find plenty of free information regarding SEO on the internet (including this blog) and if you continue to hone the information you gather and put it into practise you will find yourself becoming a guru in no time.

Depending on your willingness to learn, time constraints and how complex your website is, you may want to consider having an expert take care of the SEO for you, such as the team of professionals at Digital Eagles.

Regardless, it’s good to have a grasp on the fundamentals, so stay tuned for Part II of our beginner’s guide to SEO.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Promote Your Blog On These 30 Places

Promote Your Blog On These 30 Places

Social Media channels are one of the best ways to promote your blog content, but you shouldn’t stop there. Besides Social Media, there are more available places on the web which can be a great marketing tool for your...

Aleksej Đurđević
Aleksej Đurđević 7 December 2016
Read more
7 Tips To Increase Your LinkedIn Company Page Followers

7 Tips To Increase Your LinkedIn Company Page Followers

LinkedIn was started on May 5th 2003 and transformed the way business professionals connect worldwide. Today, it is used in 200 countries and 24 languages by over 380 million experts, consultants and professionals.

Richard Fallah
Richard Fallah 4 April 2016
Read more