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Sharon Dargaville
Sharon Dargaville 10 September 2018

A Beginner’s Guide to SEO: Introduction

If you’re new to the SEO game or simply need to polish up your skillset, we have just the thing for you. Digital Eagles is producing a guide to SEO that will give you the comprehensive information you need to produce professional standard Search Engine Optimisation (SEO).

So, What Exactly is SEO?

SEO is a digital marketing tactic which focuses on enhancing visibility in organic (non-paid) search engine results. SEO utilises both creative and technical elements required for improving rankings, increasing awareness and driving traffic to your site. SEO contains many aspects, including what your readers see on your page to what sites provide links back to your website. SEO can simply be the question of how your site is formatted in a way that search engines can comprehend.

 SEO isn’t simply about creating a search engine-friendly website; it is also about the manner in which users interact with your page, and therefore entails a range of different aspects that will be covered throughout this guide.

Why Does My Page Require SEO?

As the majority of web traffic is driven by the leading search engines, Google, Yahoo! and Bing, it is important to utilise SEO to boost brand awareness through these search engines. Even though social media is utilised to generate traffic to your website, search engines are the predominant method in which you attract traffic from internet users.

Therefore, SEO is one of the main factors which help driver traffic to your website and increase brand awareness.

Can I Produce SEO Myself?

SEO is a complicated world, however most website owners can easily understand the basic functions of it. You can find plenty of free information regarding SEO on the internet (including this blog) and if you continue to hone the information you gather and put it into practise you will find yourself becoming a guru in no time.

Depending on your willingness to learn, time constraints and how complex your website is, you may want to consider having an expert take care of the SEO for you, such as the team of professionals at Digital Eagles.

Regardless, it’s good to have a grasp on the fundamentals, so stay tuned for Part II of our beginner’s guide to SEO.

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