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Garret Norris
Garret Norris 12 September 2018

4 Foolproof Sales Tips for the Business Owners (Infographic)

In building a great business, leadership skills are not only the basis for improvement. One of the aspects that one should keep in mind is managing sales; you need to become a great salesperson to become a great business owner. There are four foolproof tips that you can consider as a business manager and can also hone a strong foundation with your customers. Read on with this infographic created by Business Coaches Sydney to learn more!

The path to success is a constant struggle. Starting a business means regularly facing a lot of challenges and not knowing whether or not you will succeed. Only 20% of small businesses survive after their first year of operation with only one-third surviving past their ten-year mark.

Although many factors contribute to a business’ failure, most of it boils down to the lack of proper leadership.

No one is born to be a leader. The most skillful leaders are those with the willingness to learn and the ability to apply that knowledge in their work. As a leader, a business owner should learn how to demonstrate a strong sense of leadership and be capable of making difficult decisions.

But a business owner’s responsibility doesn’t end in leadership. Smaller business owners tend to fill in every role in the company. They’re the business planner, the bookkeeper and accountant, human resource specialist, the office manager, and the marketing expert all at the same time. Shouldering every responsibility could be difficult unless you have excitement for your business.

If you survive long enough, over time, you’ll get more employees that could assume these roles for you and the knowledge and management skills you’ve learned from handling those responsibilities wouldn’t hurt either.  Unfortunately, those skills alone are still not enough to reach your goals.

Creating plans and back up plans are helpful in putting your business on the right track, especially in the tricky aspects such as sales.

When you properly prepared, you might see the sales cycle as a straightforward loop in which you identify potential customers and nurture them through the sales process.

When you look at it, it really might seem like a simple process.

The sales cycle starts when you look for the ideal customer. Then, you determine if they’re likely to be interested through a phone call, email, letter, or a face-to-face meeting. Present your offer and objectives, and when they close the deal, the cycle ends by following up with the customer.

However, you might still find that your sales process is sometimes ineffective. Your salespeople might struggle through the sales cycle especially through prospecting. Salespeople may be reluctant with prospecting since it includes nerve-wrecking activities such as talking through the phone.

Differentiating yourself and your offer from the competition and facing possible rejection might be tough and scary but learning how to face it is necessary since capturing the attention of your ideal client is essential. It’s something even the biggest corporations have to strive for.

Finding ways to engage with the customers are becoming trickier as their attention span becomes shorter while the competition grows larger. According to the State Inbound Report 2016, the biggest challenge for 40% of Sales Representatives is getting a response from a prospect.  

People like to put barriers on something new. They fear change and the unknown. Breaking down the barrier comes to building trust and a lasting relationship with your customers. Even in the early stages of the cycle, they should be able to see that your main priority is them and their needs.

This is attainable if your salespeople could confidently address your customer’s problems, your solution, and your value over the competition, and show your results through previous customers.

Businesses also have to come up with a more creative strategy to provide information about their products or services without appearing like they’re selling. Nowadays, you have to pitch without making it sound like a pitch.

Remember that you are not the only business reaching out to them. They also get cold calls, emails, and visits from other salespeople that it might be overwhelming for them. Let’s face it; if you were in their shoes, you’d probably find salespeople annoying.

Treat your customers like how you want to be treated. Don’t pitch but act like an actual person and talk to them about your offerings in a conversational manner.

No matter what strategy you come up with, remember that it shouldn’t be a permanent strategy. You and your salespeople need to take into account the ever-changing factors such as trends and the economy. As a business owner, you have to be resourceful enough and improvise through these unpredictable situations.  

Sales come with a lot of risks and obstacles that you and your team will have to face. Successfully overcoming it will build the confidence and experience you need to reach your goals.  

Before coming up with your strategy, read this infographic by Business Coaches Sydney which will show you some foolproof sales tips that business owners should know to help you learn and improve sales skills you could use to grow your business.

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