Article

Brandon Brown
Brandon Brown 7 September 2018

10 Effective Influencer Marketing Strategies To Follow

Influencer marketing is known to be one of the quickest methods of customer acquisition online. This is because influencers have the power to influence people’s decisions.

Influencer marketing is known to be one of the quickest methods of customer acquisition online. This is because influencers have the power to influence people’s decisions. They are trusted and followed by a huge number of people and hence carry a large amount of social credibility and proof of authenticity.

The growing population of millennials and the increasing use of the internet for marketing purposes have further boosted the growth in the number and popularity of social media influencers.

In fact, almost every brand has launched or is in the process of implementing an influencer marketing campaign in collaboration with one or multiple influencers.

Do you know which are the most effective influencer marketing strategies employed by brands for their business growth?

Here are some of the top influencer marketing strategies that you should follow:

  • Coupon Codes: Discounts and promotions always help in driving purchase decisions. Therefore, you should give exclusive coupon codes to your influencers to share on their networks and drive extra sales.
    This simple strategy helped Daniel Wellington Watches, which started at a small scale, become famous within a few months among the followers of the influencers promoting the brand.

  • Brand Mentions: People trust other people’s opinions especially when making a purchase. This is why a simple brand mention by an influencer works wonders in creating buzz around the brand and driving immense social engagements.
    So a majority of brands today are collaborating with top influencers in their niche to get the desired brand exposure and credibility through their influencer marketing campaigns.

  • Guest Posts: Doing guest posts on a popular influencer’s site helps gain brand visibility and establish brand authority.
    Since influencers have a huge number of followers, they read these posts to get brand information and may try a product based on an influencer’s recommendation.

  • Social Media Contests: Influencers draw huge audiences during such contests and encourage them to participate in the competition.
    People are excited to win prizes and gifts and consider this activity as fun. People enter the contest and post their pics on social media tagging their friends. This way a brand gets its promotion without being too pushy.

  • Social Media Takeovers: Many brands hire influencers to take over their company’s accounts on social media for a fixed duration.
    Influencers then promote the brand by posting branded content on the company’s social media pages. This is meant to grow the brand following and increase meaningful and sales-driven engagement around the brand.

 There are various other influencer marketing strategiesthat have contributed to a brand’s success. To learn about them in detail, check the gifographic below.

10 Effective Influencer Marketing Strategies To Follow

Image Source- Grin.co

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
B2B Marketers Need a New Approach to Lead Gen to Meet the Growing Quality Challenge

B2B Marketers Need a New Approach to Lead Gen to Meet the Growing Quality Challenge

The biggest challenge facing B2B marketers in 2024 is generating high quality leads. And the problem is getting worse.

Michael Nutley
Michael Nutley 18 March 2024
Read more
How to Create a Landing Page: The Ultimate Guide

How to Create a Landing Page: The Ultimate Guide

Learn how to make an effective landing page with our latest article. Perfect for beginners and pros alike, this article gives you practical tips to create a landing page that works for you. From picking the right...

Ravi Shukla
Ravi Shukla 19 February 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
4 Tips for Building Effective Direct Response Marketing Campaigns

4 Tips for Building Effective Direct Response Marketing Campaigns

Craft irresistible offers and elevate your marketing strategy with direct response marketing campaigns.

Iulia P
Iulia P 22 March 2024
Read more