Article

Brandon Brown
Brandon Brown 7 September 2018

10 Effective Influencer Marketing Strategies To Follow

Influencer marketing is known to be one of the quickest methods of customer acquisition online. This is because influencers have the power to influence people’s decisions.

Influencer marketing is known to be one of the quickest methods of customer acquisition online. This is because influencers have the power to influence people’s decisions. They are trusted and followed by a huge number of people and hence carry a large amount of social credibility and proof of authenticity.

The growing population of millennials and the increasing use of the internet for marketing purposes have further boosted the growth in the number and popularity of social media influencers.

In fact, almost every brand has launched or is in the process of implementing an influencer marketing campaign in collaboration with one or multiple influencers.

Do you know which are the most effective influencer marketing strategies employed by brands for their business growth?

Here are some of the top influencer marketing strategies that you should follow:

  • Coupon Codes: Discounts and promotions always help in driving purchase decisions. Therefore, you should give exclusive coupon codes to your influencers to share on their networks and drive extra sales.
    This simple strategy helped Daniel Wellington Watches, which started at a small scale, become famous within a few months among the followers of the influencers promoting the brand.

  • Brand Mentions: People trust other people’s opinions especially when making a purchase. This is why a simple brand mention by an influencer works wonders in creating buzz around the brand and driving immense social engagements.
    So a majority of brands today are collaborating with top influencers in their niche to get the desired brand exposure and credibility through their influencer marketing campaigns.

  • Guest Posts: Doing guest posts on a popular influencer’s site helps gain brand visibility and establish brand authority.
    Since influencers have a huge number of followers, they read these posts to get brand information and may try a product based on an influencer’s recommendation.

  • Social Media Contests: Influencers draw huge audiences during such contests and encourage them to participate in the competition.
    People are excited to win prizes and gifts and consider this activity as fun. People enter the contest and post their pics on social media tagging their friends. This way a brand gets its promotion without being too pushy.

  • Social Media Takeovers: Many brands hire influencers to take over their company’s accounts on social media for a fixed duration.
    Influencers then promote the brand by posting branded content on the company’s social media pages. This is meant to grow the brand following and increase meaningful and sales-driven engagement around the brand.

 There are various other influencer marketing strategiesthat have contributed to a brand’s success. To learn about them in detail, check the gifographic below.

10 Effective Influencer Marketing Strategies To Follow

Image Source- Grin.co

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more