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Top Five Tips: Maximising ROI from Adobe Campaign

Top Five Tips: Maximising ROI from Adobe Campaign

39% of marketers say proving the ROI of their marketing activities is their top marketing challenge, and things are only getting more heated, as Marketing technology spend is now surpassing advertising spend for most...

Grace Russell
Grace Russell 11 October 2018
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Building your Martech Stack: Best-in-Breed or Single Vendor?

Building your Martech Stack: Best-in-Breed or Single Vendor?

When it comes to building your Martech stack, both the best-in-breed and single vendor approaches have their benefits and drawbacks. Ultimately, the requirements of your organisation will determine which approach will...

Grace Russell
Grace Russell 11 October 2018
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How to Take Your Customer Experience to the Next Level in 2019

How to Take Your Customer Experience to the Next Level in 2019

There were those days when having a great customer experience revolved all around human interaction – for example, a smile from a shop assistant made all the difference. However, with changing times; businesses have...

Neel Sinha
Neel Sinha 11 October 2018
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Top SEO Trends to Look Out For in 2019

Top SEO Trends to Look Out For in 2019

There is never a better time than right now to prepare for the future. 2019 might very well be the biggest year for SEO yet. Between augmented reality and virtual reality, or artificial intelligence and blockchain, we...

Sharon Dargaville
Sharon Dargaville 10 October 2018
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Is Email a Goner?

Is Email a Goner?

There always seems to be plenty of news articles debating the death of email. Especially in light of upcoming GDPR changes, Facebook changes, and on-going concerns about data privacy - it seems someone, somewhere, is...

Jenna Devinney
Jenna Devinney 10 October 2018
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AI Transforms Industrial IoT

AI Transforms Industrial IoT

If you’ve been studying artificial intelligence and its growth, you’ll know that the industry is well past its nascent stage now. There is significant maturity in its growth, and companies from diverse backgrounds are...

Ronald van Loon
Ronald van Loon 10 October 2018
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Benefits of a Mobile App for Your Ecommerce Store

Benefits of a Mobile App for Your Ecommerce Store

Most of the people prefer mobile apps over the web-based eCommerce sites and other online sites. Mobile application audiences have increased in large numbers all over the world.

Saanvi Royal
Saanvi Royal 9 October 2018
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The future of Voice User Interfaces (VUIs)

The future of Voice User Interfaces (VUIs)

It’s obvious that talking to a Voice User Interface (VUI) is still not quite like talking to a human. Many may argue that this isn’t necessary, and that being able to bark fragmented command words at a disembodied...

Caroline Richardson
Caroline Richardson 9 October 2018
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Mobile App Development Options: Hybrid vs. Native vs. Web

Mobile App Development Options: Hybrid vs. Native vs. Web

Mobile app development is in high demand. It is not hard to see why. After all, the use of mobile Internet is growing by the day and this is a trend that is unlikely to slow down.

kerry harrison
kerry harrison 8 October 2018
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Machine Learning and Problem Solving in Businesses

Machine Learning and Problem Solving in Businesses

Here we will see about some pointers for using machine learning to solve business problems in different sectors and a few practical applications to employ it in.

James Warner
James Warner 8 October 2018
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SEO for SaaS: Detailed 2018 To-Do List

SEO for SaaS: Detailed 2018 To-Do List

SEO today holds an important place in the business success of a Software as a Service company. The nature of the SaaS business model is to provide a service to a customer via the digital channels, or in most cases...

Mark Maric
Mark Maric 8 October 2018
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Why British brands need to get Britain smiling again

Why British brands need to get Britain smiling again

In a world filled with uncertainty - it's up to brands to bring humour and entertainment back to advertising to really engage and invigorate the nation and beyond.

Marie Maurer
Marie Maurer 5 October 2018
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How JavaScript is contributing to enhancing user experience

How JavaScript is contributing to enhancing user experience

User Experience shouldn't be as dreaded as it is. In fact, UX in its simplest form is making the user journey simple, swift, seamless and most importantly user-centric.

Vaibhav Shah
Vaibhav Shah 5 October 2018
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Can AI Replace Sentient Content Writers? (Or, Three Reasons Why They Can’t)

Can AI Replace Sentient Content Writers? (Or, Three Reasons Why They Can’t)

Here is a scary post to have to create as a professional SEO writer. The truth is that there is already a wealth of AI content creation technology available, and this should make me worried. Alas, it does not, as here...

Sharon Dargaville
Sharon Dargaville 5 October 2018
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Six tips for marketing budgeting and forecasting success

Six tips for marketing budgeting and forecasting success

In order to win in the digital era, marketers need to take control of budgeting and forecasting so they can ensure that the right levels of investment are going into the right channels at the right time.

Peter Abraham
Peter Abraham 1 October 2018
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