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How companies can reap the rewards of predictive analytics For most companies the idea of predictive analytics fuelled by artificial intelligence to deliver better website performance and an improved customer experience has been more of a pipedream than a day-to-day business...

                Linus Gregoriadis
                22 October 2018
            
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4 Reasons Why Visitors Don’t Add Products to Cart on Your Product PageShopping cart abandonment is all to present in the modern eCommerce world, but incentivizing people to put the products in their carts in the first place, that is truly a cumbersome challenge. Implement these...

                Raul Harman
                22 October 2018
            
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Infographic: How to Boost Your Business with Meme MarketingThe world we live in changes rapidly, as new viral trends rise in popularity, while others fade into obscurity. In the last ten years, memes have become one of the best sources of online entertainment that attracts...

                Chloe YANG
                19 October 2018
            
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5 Useful Content Marketing Tips for Start-upsMost start-ups only focus on optimum customer support.  What is crucial before launching a business is a sound content marketing strategy, which takes into account factors like quality and the time of release for the...

                Alex Brian
                19 October 2018
            
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Chatbots Still at the Top Spot of Industry's Most Important Digital TrendsIn a new survey, Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months. 

                Oliver Bailey
                19 October 2018
            
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Artificial intelligence uses in our world right nowThere’s a lot around AI in the news lately. Debates rage on about the infinite possibilities and potential repercussions of artificial intelligence. While many are still trying to figure out what it means or what to...

                Radzi Schmaus
                19 October 2018
            
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Sir Martin Sorrell and Sir John Hegarty headline Connect: London 2018.WPP founder Sir Martin Sorrell and Bartle Bogle Hegarty founder Sir John Hegarty will appear in keynote sessions at Creativepool’s second annual trade event in London next month.

                Digital Doughnut
                18 October 2018
            
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A start-to-finish guide on B2B branding componentsA brand is the sum total of all the impressions your customers have of you, everything from your logo to your customer service to your product quality. As such, it's important that you control all of those touch...

                Sharmila KRaja
                18 October 2018
            
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Five big brand translation and localization mistakes that every business can learn fromThe translation and localization of documentation has huge potential for missteps. From poor grammar and clumsy phrasing to nonsensical text or the inadvertent use of swearwords, companies have been getting...

                Digital Doughnut Contributor
                18 October 2018
            
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Tips to develop a groundbreaking product for the voice-enabled digital future.When we talk about the voice enables technology, you will almost find it everywhere now. Starting from the gadgets for home to high-end technologies for mobile phones, every tech firm is trying to spur innovation in...

                James Warner
                18 October 2018
            
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100+ B2B Marketing StatsTechnology has made B2B marketing and sales much more measurable and for this reason, we set out to compile the most helpful stats. Here is a comprehensive list of more than 100 B2B marketing statistics.

                Anisha Vijayan
                18 October 2018
            
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4 Steps for Successful PersonalisationPersonalisation was a ubiquitous topic at last week’s Festival of Marketing held at Tobacco Dock in London, with plenty of case studies in evidence to show how companies are reaping tangible benefits from a more...

                Linus Gregoriadis
                17 October 2018
            
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Social media and sentiment analysis: a match made in business heavenSentiment analysis and social media go together like bread and butter. Here’s how sentiment analysis can support your social media strategy.

                Niamh Reed
                17 October 2018
            
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The Shopping Day Bigger than Black Friday and Cyber Monday CombinedIt's a global shopping phenomenon which puts Black Friday and Cyber Monday in the shade, but many retailers have never heard of it.

With just a month to go until Singles' Day, can western brands take...

                Angela Southall
                17 October 2018
            
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Why Should You Consider Digital Asset Management In Your Digital Transformation Strategy?Companies are taking a swift shift towards digital transformation as it heightens the desperation of delivering captivating and value-adding digital experience to their customers. Right from exceptional branding to...

                Rajneesh Kumar
                17 October 2018
            
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Redesigning Users' Entire Digital JourneysForget about defining personas rotely and applying segmentation strategies from decades ago, which focus on the assumption that all the customers in the same segment follow the same linear path from awareness to...

                Asena Atilla Saunders
                17 October 2018
            
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API Testing in a DevOps mode. What is your strategy?The successful run of API testing in a DevOps environment is essential to establish a seamless communication between applications and systems. This eliminates errors and leads to the building of robust and functional...

                Hemanth Yamjala
                16 October 2018
            
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Europe Augmented Reality Market size to exceed $12bn by 2024Europe AR Market Size exceeded $383mn in 2017 and is projected to grow at over CAGR of 65% from 2018 to 2024

                Digital Doughnut Contributor
                16 October 2018
            
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Clarity at the Core Part: PIM and MDMDo you want to take control of the omnichannel and want to understand business software which will help you with that? Start with a clear understanding of Product Information Management software and Master Data...

                Janusz Wojciechowski
                16 October 2018
            
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The omnichannel imperative: key steps to success The importance of providing a strong omnichannel experience during your company’s digital transformation cannot be overstated. Simply meeting the complex modern customer expectations with an omnichannel experience is...

                Hideki Hashimura
                15 October 2018
            
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Nearly half of enterprise brands believe they are at risk of a website data breachEnsighten, the global leader in data security, governance and omni-channel data management, unveiled research showing that nearly half (46%) of enterprises believe they have a probable (or greater) risk of a website...

                Ian Woolley
                15 October 2018
            
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5 Tips to Promote Your Business With Discount MarketingDiscounts play a crucial role in a brand’s life. They are one of the best ways to increase your sales and award your customers; however, there is a fine line between operating an effective discount strategy and...

                Asena Atilla Saunders
                15 October 2018
            
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The Digital Dozen – Oliver Whitten, COO, AdformThe Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Oliver Whitten, COO of Adform, about his career path and ask the question on everyone’s lips...

                Oliver Whitten
                15 October 2018
            
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Bricks-and-mortar Life After DeathThe digital revolution has changed ecommerce landscape forever. Read what brick-and-mortar retailers can do to stay afloat.

                Janusz Wojciechowski
                12 October 2018
            
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How Is Artificial Intelligence Going To Affect Future Industries?Artificial Intelligence Solutions For The Future Industries

                Paresh Sagar
                12 October 2018
            
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