October - Digital Doughnut

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Four key trends defining the future of socialSocial media management platform Hootsuite hosted the London edition of its Future of Social conference series last week where the company’s chief marketing officer Penny Wilson outlined four important trends that are...

                Linus Gregoriadis
                30 October 2018
            
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Why Projects FailA project performed in strict compliance with the initial plan is uncommon. Risks are part of any project, and manager’s task is preventing them from causing failures. In this article, we’ll find out why projects fail...

                Marina Pilipenko
                30 October 2018
            
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3 big myths about innovation in big companiesMatt Boffey, Great State’s Co-Founder and Director of Consulting, shares his thoughts on 3 big myths surrounding innovation in big companies.

                Matt Boffey
                29 October 2018
            
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Why Brands Must Start Listening In The Conversation EconomyCompanies that still think that marketing is primarily about broadcasting your message to as many customers as possible, hitting them again and again, until it sticks, don't realize that customers today are...

                Ada Okoli
                29 October 2018
            
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Why You Shouldn’t Underestimate the Power of Email MarketingEmail marketing? What’s the point? Everyone’s on social media these days! You can carpet bomb your message, reaching hundreds – thousands, millions! – without even having to pay for it! Well, that’s the theory anyway,...

                Marios Italos
                29 October 2018
            
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What to Look for in a WordPress eCommerce ThemeVisitors only need seconds to decide if your site is for them or not. If you can’t win these visitors over in this short time, they’ll navigate away and visit a better-looking and easier to use website. So how do you...

                Emma Knightly
                29 October 2018
            
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Video for Brands: Where Do You Start?Creating video content can be a daunting and expensive process, but here's a few pointers on where to start.

                Stuart Stubbs
                26 October 2018
            
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KITT was the original voice-search engineIn 2017, 46% of adults in the US reported using voice-controlled smart assistants (Pew Research Center). Some are predicting that as soon as 2020 50% of all searches will be carried out by voice engines. With the tech...

                Tim Carter
                26 October 2018
            
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7 Ways to Make Your Newsletters SEO-FriendlyAccording to MailManager, 91% of the users check their mail on a daily basis and 74% of them feel positive about receiving promotional content. Does this mean that such campaigns are used solely for lead generation...

                Inna Yatsyna
                26 October 2018
            
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Are You Operating Legally? 5 of the Most Common Compliance MistakesIt’s always best to prevent a problem before it becomes a problem, yet many businesses do just the opposite. Waiting until your company faces a regulatory audit before actually taking the time to analyze and improve...

                GJ Wilkinson
                25 October 2018
            
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Everyone is not your customerTarget market. It’s a term that you’ll hear in your ‘Introduction to Business’ class and it gets bandied around endlessly in marketing circles. But what does it actually mean? How do you identify it? And then what do...

                Mark Walker
                25 October 2018
            
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5 ways to find the value in valuesEthics. We don’t see a lot of it in politics and even among celebrities nowadays. Despite this, when it comes to brands, ethics are on the rise. This means social and environmental principles. And is shown by...

                Max Kailis
                25 October 2018
            
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What your customers (rightly) take for grantedYour customers can become your brand’s advocates. Simply provide them with an outstanding customer experience. Find out what you can (and should) do to get going.

                Janusz Wojciechowski
                25 October 2018
            
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How to choose a Digital Asset ManagerAs the need to create, ingest, edit, manage and distribute assets continue to expand, you will soon find problems in managing and organizing the pure amount of different sets of data in your command. This is where you...

                Alvaro Verdoy
                24 October 2018
            
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Black Friday: May the Best Mobile Campaign Win!	Although it is not an official holiday, Black Friday deserves a celebration and it can be considered as a national holiday for consumers – and of course for brands. In recent years, we can see that the...

                Asena Atilla Saunders
                24 October 2018
            
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Online Data Security Catapults Organizations into Uncharted TerritoryFor businesses and even home computers, data security is paramount. Imagine losing data to hackers or malware infection! Such greater consequences if it should occur.

                Jaymin Vyas
                24 October 2018
            
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E-commerce Seasonality Tips Yule LoveThings you need to know about how to ride the seasonality wave in ecommerce. Build your ecommerce calendar in a smart and effective way.

                Janusz Wojciechowski
                24 October 2018
            
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3 Tips to Enhance Your Content Marketing in 2019The process of content marketing is simple enough to grasp. Produce engaging and useful content for people to read, watch, love and, in the end, purchase what you are selling. But there are a few core elements that...

                Sharon Dargaville
                23 October 2018
            
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7 Creative Content Ideas You’ll Want to Steal for Your E-commerce WebsiteIf your business goals include enticing new customers and making more money, then publishing quality content is essential.

                Richa Sharma
                23 October 2018
            
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[LinkedIn Groups] Let's have a gathering of the mindsI’ve been using Linkedin for some time now. While there are many facets of the site that I like, the real gem for me is LinkedIn Groups, without question. Why do I say this? Think about it for a moment. 

                Rick Barron
                23 October 2018
            
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Video Marketing: What Every Marketer Must KnowVideo is taking over the world. From streaming favorite sitcoms on Netflix to tuning into LIVE videos that come on YouTube, Facebook, Twitter, and much more, the video has become the backbone of online activity. For...

                mark Richard
                23 October 2018
            
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Email Verification & Validation - What's the Difference? Getting any two email verification companies to agree on anything can be harder than wrestling a Grizzly Bear. Especially when it comes down to terminology. One company's verification is another's validation...

                Jenna Devinney
                22 October 2018
            
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Launching a brand: Our top tips"Brand is more than what you see. It’s what you hear, read and sense too..."

                David Doyle
                22 October 2018
            
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Embrace the permanence of change to get real value from your technology investmentAs brand purveyors, today’s marketers are facing exponential change. Two key catalysts stand out of the crowd as front-runners of this wave; technology and consumer expectation. Josie Klafkowska of Cognifide looks at...

                Josie Klafkowska
                22 October 2018
            
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How to Fail to Succeed: B2B Facebook Ads & MisconceptionsLearn exactly why your B2B Facebook ads are failing and why it's important to fail before you succeed on the platform. 

                Jonathan Saeidian
                22 October 2018
            
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