Articles - October - 2018

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Why Organisations Nowadays Want an Analytics Platform

Why Organisations Nowadays Want an Analytics Platform

With the nascent stage of the data revolution past us, organisations are entering a new level of proficiency in handling data expertly. Gone are the days when organisations could handle data and extract insights out...

Ronald van Loon
Ronald van Loon 24 May 2019
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5 Text Analytics approaches – a comprehensive review

5 Text Analytics approaches – a comprehensive review

Are you receiving more feedback than you could ever read, let alone summarize? Maybe you’ve used text analytics methods to analyze free-form textual feedback? These methods range from simple techniques like word...

Alyona Medelyan
Alyona Medelyan 29 November 2018
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3 learnings from the Deep Learning for Sentiment Analysis workshop

3 learnings from the Deep Learning for Sentiment Analysis workshop

I wanted to share with you my learnings from when our team at Thematic organized and sponsored a free 3-hour workshop on Deep Learning for Sentiment Analysis, run by Dr. Felipe Bravo-Marquez. The workshop booked out...

Alyona Medelyan
Alyona Medelyan 26 November 2018
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Does it matter which customer experience metric you choose?

Does it matter which customer experience metric you choose?

Are you responsible for measuring the progress in improving customer experience? If yes, I’m sure you needed to come up with a rationale on which metrics to choose for this: Is it an all ubiquitous Net Promoter Score ...

Alyona Medelyan
Alyona Medelyan 15 November 2018
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Future-proofing Clinical Trials Management with Digital Labels & Smart Packaging

Future-proofing Clinical Trials Management with Digital Labels & Smart Packaging

How digital labels enabled drugs with smart packaging is one upcoming technology which could help improve efficiencies with clinical trials management like improved Health Literacy and safer consumption practices...

Aarti Sharma
Aarti Sharma 13 November 2018
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Story Through Play: How we are using Gamification to build more meaningful brand engagement.

Story Through Play: How we are using Gamification to build more meaningful brand engagement.

We are constantly striving to build engagements that give brands a relevant and authentic role in existing and emerging audience behaviour.

Ben Callis
Ben Callis 7 November 2018
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A Tribute to Facebook Attribution

A Tribute to Facebook Attribution

Official Facebook Marketing Partner Aitarget explains how to use a new tool that offers integrated data on audience actions across websites and social media.

Olga Loginova
Olga Loginova 7 November 2018
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The Essential Guide to Outsourcing Mobile App Development

The Essential Guide to Outsourcing Mobile App Development

Developing a mobile app is a big step for any business, no matter the size. However, it is extra important for small companies or startups because they have more relying on it and more to gain from it.

Raymond Thomas
Raymond Thomas 6 November 2018
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How to Rock Emojis in Your Email Marketing

How to Rock Emojis in Your Email Marketing

When was the last time an email made you 😅? You’ve been getting so many 💩 messages that you learned how to ignore them. Well your audience does the same thing! It’s time to make your email marketing campaign more...

Serena Dorf
Serena Dorf 6 November 2018
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Why Startups Shouldn't Discount TV Advertising

Why Startups Shouldn't Discount TV Advertising

Super Bowl ads famously average $5 million for a 30-second spot, so for start-up businesses TV can be a daunting ballpark to enter. But you don’t need to play with Super Bowl-sized budgets to have a good game.

Hew Bruce-Gardyne
Hew Bruce-Gardyne 6 November 2018
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6 Ways Artificial Intelligence Is Transforming Digital Marketing

6 Ways Artificial Intelligence Is Transforming Digital Marketing

Artificial intelligence is a concept that was first introduced as a storytelling device in the portrayal of robots and other ‘thinking’ machines. What was a futuristic work of fiction before is now today’s buzzword...

Ralph Wunsch
Ralph Wunsch 5 November 2018
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10 Facebook Marketing Tips Every Small Business Should Know in 2019

10 Facebook Marketing Tips Every Small Business Should Know in 2019

Facebook Marketing has completely revolutionized the way small businesses are able to advertise their goods and services. This game-changing platform allows you to reach hundreds of thousands – potentially even...

Sharon Dargaville
Sharon Dargaville 5 November 2018
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Where next for social commerce?

Where next for social commerce?

As social channels make it easier to integrate shopping on their platforms, how best can brands buy into social commerce, what challenges should they be aware of and why does it matter?

Apu Gupta
Apu Gupta 5 November 2018
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2 things your business needs to support customer retention

2 things your business needs to support customer retention

There are a few things you can build into your business model to simplify customer retention in the long term, apart from the obvious cross-sell and upsell opportunities.

Alyona Medelyan
Alyona Medelyan 5 November 2018
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Why you can’t afford to ignore chatbots

Why you can’t afford to ignore chatbots

Artificial intelligence is on the rise and many companies are utilizing marketing automation in order to communicate in real-time with their customers and deliver highly personalized experiences. Part of this...

Marianna Papazisi
Marianna Papazisi 2 November 2018
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Four Reasons Why Retailers Need Multi-touch Attribution

Four Reasons Why Retailers Need Multi-touch Attribution

The UK’s long hot summer saw retailers perform better than expected, with sales rising 0.2% for the month of August, but times are still challenging with numerous well-known names from Evans Cycles to Claire’s...

Manu Mathew
Manu Mathew 1 November 2018
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How Offline Marketing can Boost Your Business in a Digital Era

How Offline Marketing can Boost Your Business in a Digital Era

In a digital era where new technologies take over every aspect of our lives, standing out from the crowd with traditional off-line marketing could have some seriously lucrative benefits for your business.

Adele Thomas
Adele Thomas 1 November 2018
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How to combine science and emotion for Customer Experience success

How to combine science and emotion for Customer Experience success

Recently we spoke to Customer Experience (CX) legend Maurice Fitzgerald, the former VP of Customer Experience at HP, author of 4 books on the subject of customer experience strategy and Net Promoter Score, and global...

Alyona Medelyan
Alyona Medelyan 1 November 2018
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Top 5 tips to prevent customer churn from keeping you up at night

Top 5 tips to prevent customer churn from keeping you up at night

How do you keep people excited about your product or service? These top customer retention tips can help decrease your customer churn over time and earn you more loyal customers.

Alyona Medelyan
Alyona Medelyan 31 October 2018
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Why invest in the Net Promoter Score?

Why invest in the Net Promoter Score?

Are you wondering whether to invest in the Net Promoter Score (NPS) to improve your customer experience? The debate is rife amongst NPS evangelists and those who are more doubtful, so here I share some examples of...

Alyona Medelyan
Alyona Medelyan 31 October 2018
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How Can You Build Your Brand Image Using Social Media

How Can You Build Your Brand Image Using Social Media

It is not an easy task to build trust with your customers, you need to invest a lot for establishing your business. To handle everything in a controlled manner, social media can be an effective platform for your brand...

Jacob Colleen
Jacob Colleen 31 October 2018
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Automated Customer Service: Pros, Cons and Best Practices

Automated Customer Service: Pros, Cons and Best Practices

When it comes to customer service, business owners are often struggling between staying with the old ways and going with the automation flow.

Catherine Palmer
Catherine Palmer 31 October 2018
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How to get your website prepared for the onslaught of Black Friday and Cyber Monday

How to get your website prepared for the onslaught of Black Friday and Cyber Monday

Make sure your back-end website infrastructure can cope with peaks in users

Mark Fitzsimmons
Mark Fitzsimmons 30 October 2018
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Understanding Hard and Soft Bounces

Understanding Hard and Soft Bounces

Bounces. What are they? And no we are not referring to basketball bouncing or bouncing on a pogo stick, we are talking about a different kind of bounce. The kind of bounces that are related to your emails. Did you...

Jenna Devinney
Jenna Devinney 30 October 2018
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Hitting the bullseye

Hitting the bullseye

Hashtags play a crucial role in developing an interest in your social media accounts and are used on a number of social media platforms, most commonly, Twitter and Instagram. Including a hashtag with your posts helps...

Rick Barron
Rick Barron 30 October 2018
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