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Leading with Purposeful Data: From Insight to Action

Leading with Purposeful Data: From Insight to Action

In order to utilize big data efficiently, you need to fully understand big data – what it means to your organisation, what it does for you for better business. Since big data is bigger than it sounds, you can start...

Asena Atilla Saunders
Asena Atilla Saunders 20 November 2018
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Thought Leadership vs. SEO: Your Blogging Objective Matters

Thought Leadership vs. SEO: Your Blogging Objective Matters

You may feel the pressure to start content marketing for your company. The impetus to launch into content marketing may vary. Your competitors are doing it. It seems like everywhere you turn, marketers are talking...

Jeremy Durant
Jeremy Durant 20 November 2018
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Acquia Named a Leader in Web Content Management Systems

Acquia Named a Leader in Web Content Management Systems

With all the competing noise in the web content management space, making the right decision for your business can be tough. Getting an independent viewpoint is an important part of the process. Find out the 15 most...

Digital Doughnut
Digital Doughnut 20 November 2018
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How to improve customer loyalty

How to improve customer loyalty

In today’s digital age, consumers have access to an unprecedented level of information. Never before has it been so easy to find information that can potentially make or break a purchase decision. Social proofing...

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke 20 November 2018
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How Instagram Can Make You a Better Writer: 10 Simple Steps To Start Improving Immediately

How Instagram Can Make You a Better Writer: 10 Simple Steps To Start Improving Immediately

Wondering how Instagram can make you a better writer? You are not alone, we have been there too. But we practiced the tricks we’ve shared with you in this article and it worked magic for us. We hope they will work for...

Ellie Chapman
Ellie Chapman 20 November 2018
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The SEO Guide to Internal Linking

The SEO Guide to Internal Linking

Internal Linking is an important and an integral aspect of the SEO process and understanding internal linking is very important as it can either make or break your SEO.

Asad Ali
Asad Ali 19 November 2018
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Artificial Intelligence Era Requires New Approaches to Create AI Talent

Artificial Intelligence Era Requires New Approaches to Create AI Talent

We live in the world of AI currently, and there is plenty of talk about what the future holds. With doubts over the future everywhere, one can predict that AI is soon going to be an imperative part of our lives...

Ronald van Loon
Ronald van Loon 19 November 2018
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Create high-level customer segments

Create high-level customer segments

Everybody is able to list several high-level customer segments that are relevant to their business. There are always loyal customers, customers who structurally hunt for the best deals, customers who have not been...

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke 19 November 2018
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Stop Overvaluing your Channels - Use a Data Driven Attribution Model

Stop Overvaluing your Channels - Use a Data Driven Attribution Model

Customer journeys are becoming more complex with the evolution of new online platforms. It is more than normal that a customer journey contains a set of touch points on different platforms before a conversion. The...

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke 16 November 2018
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Deep-dive into customer feedback for 4 luxury brands – what can they improve?

Deep-dive into customer feedback for 4 luxury brands – what can they improve?

We’ve used AI and NLP to see whether we can find any juicy insights in customer feedback, and here’s what we found.

Alyona Medelyan
Alyona Medelyan 16 November 2018
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Do You Know the 10 Core Pillars of a Content Marketing Strategy?

Do You Know the 10 Core Pillars of a Content Marketing Strategy?

The content marketing strategy is essentially a blueprint that includes processes, standards and topics to help you plan, create and publish your content.

Lorraine Pavel
Lorraine Pavel 15 November 2018
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Useful Things to Know When Creating Evergreen Content for a Digital Marketing Agency Website

Useful Things to Know When Creating Evergreen Content for a Digital Marketing Agency Website

In digital marketing, things change so fast that even usual words lose parts of their meaning. The same thing is with evergreen content, which, in fact, may be even a year-green. However, being watered with updates...

Anty Y.
Anty Y. 15 November 2018
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How digital trends are shaping the future of charities

How digital trends are shaping the future of charities

In an age increasingly influenced by digital technology, charities are being forced to rethink the role technology plays in their operations, how it can support their core purpose, and what that means in terms of...

Linus Gregoriadis
Linus Gregoriadis 14 November 2018
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50 Digital Marketing Influencers to Keep an Eye on in 2018

50 Digital Marketing Influencers to Keep an Eye on in 2018

Influencers have the power to alter deep-rooted perceptions, brand loyalty and implement the seeds of new ideas and behaviours. This marketing influencer style is gaining popularity because it emphasizes human...

Lorraine Pavel
Lorraine Pavel 14 November 2018
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Business Marketing Tips: Change Your Protocol

Business Marketing Tips: Change Your Protocol

Even if you don't have a large budget to devote to advertising, marketing a small business is vital. Fortunately, there are some great business practices entrepreneurs can put in place to jump-start marketing...

Kurt Magnus
Kurt Magnus 14 November 2018
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How to Create a Successful Video Marketing Campaign in 2019

How to Create a Successful Video Marketing Campaign in 2019

Video marketing is a powerhouse of opportunity for many brands – but few take the leap and invest in this strategy. The truth is that creating compelling video content is a great way to communicate with your audience,...

Sharon Dargaville
Sharon Dargaville 14 November 2018
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Emerging Application Areas for IoT in the Consumer Retail Industry

Emerging Application Areas for IoT in the Consumer Retail Industry

Internet of Things is the talk of the town over in construction, manufacturing, healthcare, transportation and home automation. But we are yet to fully tap into the potential of IoT driven solutions to trigger...

Aarti Sharma
Aarti Sharma 14 November 2018
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Wishing Won't Make It So Have a Full Feast of Email Data

Wishing Won't Make It So Have a Full Feast of Email Data

You can’t enjoy a thanksgiving dinner with just a turkey and no sides, so why would you want a customer name with no email address? Don’t try to take the easy way out and expect that turkey wishbone to bring you...

Jenna Devinney
Jenna Devinney 13 November 2018
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Falling out of love with the Cloud? 5 top tips to bring back the romance

Falling out of love with the Cloud? 5 top tips to bring back the romance

Cloud computing has really taken off in the past 10 years, but software vendors have complicated relationships with businesses. Here's 5 ways to get it back on track.

Sanjay Singh
Sanjay Singh 13 November 2018
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Avoid These Traps During The Website Development Process

Avoid These Traps During The Website Development Process

A short time ago rules of business changed tremendously. Try to guess why that happened. Absolutely right. The Internet. No one can afford to ignore the Internet today. The website is a good tone for a modern company...

Olga Veretskaya
Olga Veretskaya 13 November 2018
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The 10 commandments for a successful dashboard

The 10 commandments for a successful dashboard

All organisational decisions should be based on data, and more and more people are becoming aware that ‘the numbers tell the tale’. At the same time, companies are increasingly switching to working in the cloud. The...

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke 13 November 2018
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The Digital Dozen – Geoff Smith, CMO, Rokt

The Digital Dozen – Geoff Smith, CMO, Rokt

The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Geoff Smith, CMO of Rokt, a global e-commerce martech company, about his career, and ask the...

Geoff Smith
Geoff Smith 12 November 2018
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Improve Your School Marketing in Just 15 Minutes

Improve Your School Marketing in Just 15 Minutes

As marketers we’re often pulled in many different directions, trying to do it all with little resources and even less time. Yet, if you break it down there are a lot of activities that can be accomplished in just 15...

Alta Justus
Alta Justus 12 November 2018
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Three Easy Ways to Improve Client Relations using Negotiation Skills

Three Easy Ways to Improve Client Relations using Negotiation Skills

Client relationships are essential to any business regardless of what industry or sector you're in. Sometimes it can be difficult to maintain client relationships, however, there are some easy methods that you can...

George Peabbles
George Peabbles 12 November 2018
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Three steps to building your brand community.

Three steps to building your brand community.

Once customers become lifelong friends with brands, your job as a marketer completely changes to retention and relationships. But how to get there?

Norty Cohen
Norty Cohen 12 November 2018
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