Ashley Marsh
Ashley Marsh 17 April 2018

Get ranked higher with effective backlink techniques/strategies

Creating backlinks is a very popular Off-page SEO tactic. Backlinks are the links from an external site to your site. The more quality backlinks you have, the higher your site ranks in the result pages. There are many ways in which you can create backlinks by guest blogging, Press Releases, reviews, blog commenting and more.

Backlinks must be an essential part of your online marketing strategy in order to increase your site’s visibility in search engine results. This will result in more traffic and higher conversions.

Most organizations today own a website. A website’s purpose is to reach more and more people and get the much-needed business for an organization. For this, it is important to be at a favorable position in searches across the internet.

SEO (Search Engine Optimization) is the mechanism which helps you rank higher in the internet searches. For this, it uses various techniques viz. On page SEO and Off page SEO. On page, SEO consists of tactics which you apply to your web pages while Off-page SEO is done through means other than your website.

Backlinks: A popular off page SEO technique

 A backlink is a link created on a website which points to another website. Such links are also referred to as inbound links or incoming links.

Search engine treats the number of backlinks to your site as an indicator of the quality of your content. More the number of backlinks more is the quality perceived by the search engine. This helps in attaining higher ranks in Search Engine Result Pages (SERPs).

Ways of earning quality backlinks to your site

There are multiple ways you can get backlinks to your website. They really help! So, let’s have a look.

Guest Blogging

It is one of the most common methods of earning backlinks. You can get your blogs published on quality guest blogging websites of your niche. Your author bio may contain a link to your website. Even if it is a link, it is worth it as it can get you the much-needed traffic.

Blog Commenting

You can comment on blogs on other website and create a link to your website. It is beneficial if the website on which you are commenting is a reputed website. To get noticed, your comment must be effective and add something to the information.


Infographics are a source of getting the backlinks. The main issue under consideration is that the infographic must be well designed with good content. You can provide embed code and link to your infographic for people to include it their website and also share on social media.

Bloggers and influencers may be contacted to feature your infographic in their posts. There are also infographic directories which can contain a link back to your infographics. Your friends and family are also a great source as they may share your infographic on the social media.

Broken link strategy

You can utilize the broken links in the sites which are relevant to your domain, to your benefit. All you need to do is to list out all the pages containing broken links i.e. pages with a link that leads to a 404 page. You can then report the same to the website and offer for placing the link to your posts instead.

There several paid and free tools available for detecting broken links.

Get your link reclamation

If you notice your organization’s name in any of the posts on any website, you can contact them via email requesting a link.

Giving interviews and press releases

Getting your story published or giving interviews to local newspapers can get you backlinks from people who find it interesting and relevant. the release is also a way of attaining backlinks to your site.

Understanding competitor’s strategies

It is important to know how your competitors are earning their backlinks. You can closely follow them through alerts and newsletters. You can get your posts published on sites they are targeting.

Outdo the best content

This technique is also called Skyscraping. Find the best content and write a better piece on the same topic. The motive should be not only to exceed in length but also excel in quality. Only then, is there a chance of getting noticed. You can get these articles posted on sites for getting backlinks.

Another thing to be kept in mind is that users prefer list format rather than plain text. So, you must try to structure your content in lists. This may help in fetching the number of backlinks.

Leverage social media


Social media is an excellent platform to promote your business. It lets you share your content with your followers who may, in turn, share it again with other people. So, if your content is content, it has chances of going viral. Also, a whose contents you share may in turn link back to you.

Website feedback sites

There are certain websites which provide a feedback to other websites. You need to create an account and provide a short description. The feedback website along with the feedback also provide a backlink to your site.

Internal links also help

You must have wisely placed relevant internal links on your website’s blogs which link to other pages of your domain. This helps to spread the link juice or authority to other pages on your domain as well and help them rank higher.

Testimonials- what the customer thinks

Most product sites provide for a customer feedback section. This feedback generally contains a link back to your site to prove that you are an actual customer. So, make the best use of these sites by posting a review and having a backlink to your site.

Get your products/services reviewed

You can find some bloggers who the products and services of your domain. You can let them review your product or service free of charge along with a backlink to your site.

Reporting site hacks


You can find site hacks by using +”. You can use this string to search for hacked sites in your niche. You can then report to the concerned sites and win a backlink in response to this favor.

Creating audio content

Along with your text, you can also create a file of your blog. Many users prefer to listen than to read a lengthy article. There are many audio sharing sites on which you can upload your audio and earn backlinks.

Final Thoughts

If backlinks are created or obtained in proper manner then they prove to be a definite plus for your overall SEO efforts. Backlinks are an evidence of the quality of your site and are one of the ways to boost your rankings. So, putting in efforts in creating backlinks will really pay off!

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