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Points To Keep In Mind While Creating An App Like Uber

Points To Keep In Mind While Creating An App Like Uber

So, you are a budding entrepreneur looking for some tips on how to make an app like Uber of your own. Don’t worry fellow adventurer, I am here to guide you through the do’s and don’ts of setting up an on-demand taxi...

Paresh Sagar
Paresh Sagar 2 July 2018
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How to Get Instagram Followers

How to Get Instagram Followers

Everyone’s favorite photo-sharing app, Instagram boasts over 800 million monthly active users worldwide. Of course, this means a huge portion of your prospects are hanging out on the platform, ready to be marketed to!...

Georges Fallah
Georges Fallah 29 June 2018
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Native Video study on open web highlights consumer shift

Native Video study on open web highlights consumer shift

The power of video advertising may be well documented, but as consumer behaviour changes amid familiarity with video browsing on mobile devices, marketers who think the rules of engagement for digital video have...

Dale Lovell
Dale Lovell 29 June 2018
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How to Use Audience Retention Report To Increase YouTube Video Watch Time

How to Use Audience Retention Report To Increase YouTube Video Watch Time

Now that you have viewers on YouTube, how do you get them to watch your whole video? Find what you have done well and what could have been better in the Audience Retention report, one of the most valuable dashboard in...

Elliot Chan
Elliot Chan 29 June 2018
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How brands are using humour to show personality and gain trust

How brands are using humour to show personality and gain trust

7 examples of films that do (and don’t) hit the mark.

Stuart Stubbs
Stuart Stubbs 29 June 2018
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It takes a Village

It takes a Village

Assembling a large following on one social media platform is not an easy task to achieve…it takes time and effort. That said, the ability to diversify across multiple social platforms enables influencers to reach a...

Rick Barron
Rick Barron 28 June 2018
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5 Ways Big Data Analytics Power Productivity & Profits

5 Ways Big Data Analytics Power Productivity & Profits

The field of Machine Learning and Artificial Intelligence has driven technology during the past five years. It is to be noted that the algorithms being used in these fields has been available since the 1990s.

Nirmal Patel
Nirmal Patel 28 June 2018
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PPC Strategies in Affiliate Marketing

PPC Strategies in Affiliate Marketing

Are you on the lookout for PPC strategies that you can leverage for all your affiliate marketing efforts? Make sure you jump right into this post to find out.

Callum Mundine
Callum Mundine 28 June 2018
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Experimentation: the holy grail for landing page optimisation

Experimentation: the holy grail for landing page optimisation

The LIFT Model is a neat blueprint for optimising landing pages through experimentation. It boils down to 6 defining factors for analysing, testing, and improving landing pages and content; in this case applied to the...

Angela Southall
Angela Southall 28 June 2018
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The Digital Dozen – Alex McIlvenny, VP Sales Europe and Country Manager UK, Ligatus

The Digital Dozen – Alex McIlvenny, VP Sales Europe and Country Manager UK, Ligatus

The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Alex McIlvenny, VP Sales Europe and Country Manager UK of Ligatus, about his career path and ask...

Alex McIlvenny
Alex McIlvenny 27 June 2018
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Get interactive with your customers using Smart Packaging

Get interactive with your customers using Smart Packaging

As the ‘Internet of Things’ continues to become more commonplace in our day-to-day lives and interactive products become more prolific, consumers will expect each and every item around them to offer something more.

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 27 June 2018
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Why Always-On Doesn’t Cut It Anymore

Why Always-On Doesn’t Cut It Anymore

Brands must stop broadcasting on their terms and start to think user-first

Stuart Stubbs
Stuart Stubbs 27 June 2018
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5 PIM Success Stories of Retail

5 PIM Success Stories of Retail

Retail industry is growing at a fast pace globally, and so are their challenges. Most of the retailers are looking for new ways to improve brand experience across multiple channels and customer touch points.

Rajneesh Kumar
Rajneesh Kumar 26 June 2018
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Collaborative Team Efforts: A Revolutionary Tool for Start-up Success

Collaborative Team Efforts: A Revolutionary Tool for Start-up Success

Any entrepreneur with a vision can initiate a new business or start-up. However, entrepreneurs who embrace the “single army” approach usually regret it later. It takes a collaboration of many people to achieve...

Neel Sinha
Neel Sinha 25 June 2018
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Google's mobile-friendly push is good news for all

Google's mobile-friendly push is good news for all

When I'm surfing the web on my phone, the words "go to full site" make me weep into my extra-foam cappuccino. I know I'm doomed to a fate of zooming, scrolling, and praying my fingers hit the right...

Rick Barron
Rick Barron 25 June 2018
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When Less Is More: Reducing Website Traffic to Increase Conversions

When Less Is More: Reducing Website Traffic to Increase Conversions

One of the main tenets of search engine optimization is to improve website traffic, however, this is often understood broadly to mean increasing traffic. In this article, I’ll explore why and how reducing website...

Jeremy Durant
Jeremy Durant 25 June 2018
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Digital Signage at the Forefront of the Smart City Movement

Digital Signage at the Forefront of the Smart City Movement

Smart cities are very much what most cities are aspiring to, both in regards to new cities being developed, and existing cities aiming to modernize their infrastructure. If you are not yet aware of what smart cities...

Julio Moreno
Julio Moreno 22 June 2018
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Multi-access Edge Computing will Transform Network Economics

Multi-access Edge Computing will Transform Network Economics

Rapid advances in mobile computing power are pushing machine intelligence to the very edge of the network. Known as Multi-access Edge Computing (MEC), this development is a critical success factor in the rise of the...

Alex Navarro
Alex Navarro 22 June 2018
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Is GDPR The End of Marketing?

Is GDPR The End of Marketing?

Amidst waves of data-related angst, the marketing industry is flailing.The GDPR has hit, and marketers seem shockingly underprepared for it.

Jenna Tiffany
Jenna Tiffany 21 June 2018
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How Brands Implement IoT Enabled Digital Product Warranty

How Brands Implement IoT Enabled Digital Product Warranty

Brands are using IoT to offer digital warranty solutions to brands and end consumers. Read more to know how The Internet of Things can change the way companies invest and execute in warranty management and product...

Sarang Pharate
Sarang Pharate 20 June 2018
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Why Retailers Need an Augmented Reality App

Why Retailers Need an Augmented Reality App

The top five reasons why all retail companies, including small ones, should develop an augmented reality app and showcase their products in it.

Evan Rose
Evan Rose 20 June 2018
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How Connected Technology Breathes Life into Brick and Mortar Retail

How Connected Technology Breathes Life into Brick and Mortar Retail

We are witnessing a retail shift which combines the best of e-commerce and brick and mortar stores. Read how connected technology is helping brands breathe life into brick & mortar retail.

Shriram Futane
Shriram Futane 19 June 2018
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Personalizing the Customer Experience

Personalizing the Customer Experience

It is critical for your organization to deliver high-performing, personalized encounters across the customer lifecycle. According to Gartner the most popular, frequently consulted digital channel for customers...

Kresten Bergsøe
Kresten Bergsøe 19 June 2018
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Inside the Mind of a Modern Day Conscious Consumer

Inside the Mind of a Modern Day Conscious Consumer

This World Environment Day, we take a look at the questions mindful consumers ask when they look at a product and how brands can communicate their efforts to better meet consumer expectations

Sarang Pharate
Sarang Pharate 18 June 2018
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Delivering TV Campaigns at Global Scale

Delivering TV Campaigns at Global Scale

Despite global digital ad spend overtaking TV in 2017, it’s not all doom and gloom. TV is still a thriving advertising channel and is evolving to meet the changing needs of today’s advertisers.

Hew Bruce-Gardyne
Hew Bruce-Gardyne 18 June 2018
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