June - Digital Doughnut

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Consumers say they don’t care about personalisation — but that doesn’t mean marketers shouldn’t do itA recent survey of UK consumers by Acquia revealed lacklustre demand for personalised experiences. Sylvia Jensen, VP EMEA marketing at Acquia, argues that these findings shouldn't dissuade marketers from investing...

                Sylvia Jensen
                13 July 2018
            
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5 Steps of Omni Channel RetailingAs customer expectations are higher and the marketplace is highly competitive, companies need to make the transition to omni channel retailing model.

                Ezgi Ada
                10 July 2018
            
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Five ways to eliminate consumer stress from your digital experiencesFor today’s brands, the fastest way to ensure customer loyalty is by providing a stress-free experience. This experience should not only minimize consumer stress, it must also account for all of the different mindsets...

                Geoff Galat
                9 July 2018
            
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Offer a Seamless Gift Card Experience for CustomersBuilding an omnichannel system means creating a seamless shopping experience for customers, no matter what, where and how they buy. Being just a small piece of the whole system, Gift Card is often overlooked. However,...

                Anh Tran
                9 July 2018
            
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Trends Shaping the Customer Engagement in 2018Tectonic shifts are transforming the global business landscape dramatically. To succeed, companies have to accept never ending volatility as the new normal, understand the ongoing developments and create business...

                Ezgi Ada
                9 July 2018
            
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4 Sales and Marketing Tips and Ideas to Grow Your BusinessRunning a business is almost always a difficult task, especially during the growth period. Growing a business into a profitable enterprise requires a lot of effort and dedication. Not only that, but you must be...

                Raul Harman
                9 July 2018
            
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New tech tools drive SME success in  E-commerceTraditionally small to medium sized business have been limited in a number of ways to drive their businesses forward in ECommerce through lack of money, access  and visibility. However with a new digital era , as...

                Alvaro Verdoy
                6 July 2018
            
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The Digital Dozen - Manu Mathew, Co-Founder and CEO, Visual IQ, a Nielsen CompanyThe Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Manu Mathew, Co-Founder and CEO, Visual IQ, a Nielsen Company, about his career path and how...

                Manu Mathew
                6 July 2018
            
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Twitter is not just about sharing what you had for lunchBy following experts in your field, you are exposed to a priceless library of knowledge and access to industry thought leaders.  

                Rick Barron
                6 July 2018
            
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Creating Effective Integrated Marketing Campaigns Marketing campaign success in today’s mobile-focused, multichannel, and distinctly social media-driven landscape relies on an integrated approach. This is designed to maximise viewership by reaching out to specific...

                Alaina Roberts DipM MCIM CM
                6 July 2018
            
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e-Commerce: Back to BrickOver the past few years, many people, including retail experts, have predicted the doomsday of brick-and-mortar stores. With the strong rise of e-commerce and the mass closing of many physical stores by giant...

                Anh Tran
                5 July 2018
            
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Twenty-first Century bank heists – more ransomware than romance as cybercriminals go for the digital vaultThere used to be a certain romance about a classic bank robbery - the outlandish plots, the intricate planning and the ingenious strategies (often involving digging tunnels) designed to get criminals into the vault...

                Rick McElroy
                5 July 2018
            
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Creating a Win-Win situation for your Content SyndicationThe data you have gathered for the benefit of your reader needs to work hard to generate leads for you. Through the process of Syndication, your content will be able to achieve maximum exposure, build traffic to your...

                Prathamesh Yeotekar
                5 July 2018
            
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Why You Should Incorporate Video Content on Your WebsiteIn today’s competitive business world, your company needs to stand out from the crowd. To improve a business website, why not incorporate video content?

                Neil Capstick
                5 July 2018
            
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The impact digital transformation has on new customer experiencesDigital leaders in every industry outperform their competition by a wide margin. After comparing financial results of companies based on their degree of digital sophistication, an assessment by Bain & Company...

                Kieron McCann
                4 July 2018
            
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Where are we, post-GDPR go-live?GDPR is now fully enforceable by the ICO, but just weeks before it became so, the business world seemed to be waiting with bated breath as marketers, technologists, lawyers and business leaders circled the deadline...

                Ian Woolley
                4 July 2018
            
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How CRM platforms Can Influence Revenue Generation for Businesses The Custom CRM solution has empowered the CRM software which enables the business organization to boost their sales and revenue graph.

                Digital Doughnut Contributor
                4 July 2018
            
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Chatbots are coming for CRM: Is your business ready?Be it ordering food or asking for consultation related to investments or funds, people probably will deal with chatbots today at some or the other point in a day. For those, who are aloof to tech news in the recent...

                Anwar Shaikh
                4 July 2018
            
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How to Target Specific Niches In Content MarketingIf you are finding your content marketing strategy isn't reaching the right audience or that your attendance has been dropping off as of late, this message is for you. Today, we would like to share a few useful...

                Mary Kutton
                3 July 2018
            
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Don’t put the (shopping) cart before the horseFor ecommerce websites, the shopping cart is a key focal point – the lucrative loot bag that signifies a converted visitor and a stream of revenue.  Much of our marketing efforts are placed on increasing cart value...

                Niamh Reed
                3 July 2018
            
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5 growth hacks you can learn from the car hire industry.One of the great things about pursuing an entrepreneurial venture is the creativity in the marketing campaigns that you choose to execute. Most startups are strapped for cash and need to implement low-cost strategies...

                Tom Smith
                3 July 2018
            
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Demystifying B2B Digital TransformationDigital transformation has been almost endlessly discussed – in fact it is safe to say that it is now one of those phrases. But despite all this discussion, there is still a lot of confusion and misunderstanding...

                Simon Wakeman
                3 July 2018
            
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Doing SmartLabel Right with Separation of Data Attributes & Front End DesignOne of the primary considerations brands need to look at is how they would like to deliver their SmartLabels and how to structure their solution. Read more to understand how to deploy a dynamic Smartlabel solution for...

                Sarang Pharate
                2 July 2018
            
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IoT in Retail Market to grow at 19% CAGR from 2017 to 2024The IoT in Retail Market is set to grow from its current market value of more than $ 9 billion to over $ 30 billion by 2024; according to a new research report by Global Market Insights, Inc.

                Shankar khatkale
                2 July 2018
            
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6 Tips For A Smart Push Notification StrategyIt’s a big, big world out there; and people want that world within their own hands, having it right under their thumbs. In fact, Deloitte’s recent research on global consumer trends shows that more than 33% of people...

                Ezgi Ada
                2 July 2018
            
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