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Out-of-the-ordinary out-of-home: using data to boost OOH performance

Out-of-the-ordinary out-of-home: using data to boost OOH performance

Super-fast internet connectivity is soon coming to not just a mobile device, but perhaps an advertising hoarding, near you. It’s set to bring with it a whole raft of improvements, not least better user experience and...

Andy Beames
Andy Beames 20 July 2018
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Put your game face on: why gamification is invaluable for brand advertisers

Put your game face on: why gamification is invaluable for brand advertisers

Gaming is big business. It’s estimated that by 2020 the global industry will approach a value close to $143.5 billion, with 32.4 million Brits alone playing video games.

Jonnie Byrne
Jonnie Byrne 20 July 2018
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Social Media Doesn’t Impact Sales in eCommerce, So How Does it Help?

Social Media Doesn’t Impact Sales in eCommerce, So How Does it Help?

Before you create online store mobile app, make sure you integrate these features well in advance so as to make the most out of your social media power.

Rakesh Jain
Rakesh Jain 20 July 2018
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Essential Qualities of Highly Successful Mobile Marketers

Essential Qualities of Highly Successful Mobile Marketers

Organizations communicate and engage with their target audience in a relevant and interactive manner through a multi-channel digital marketing strategy that includes, but is not limited to, their smartphones, tablets,...

Prathamesh Yeotekar
Prathamesh Yeotekar 19 July 2018
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Why targeted messaging on social media is so effective: A sporting example

Why targeted messaging on social media is so effective: A sporting example

Audiences with specific passions on social media can sometimes cross paths based on other interests they share - and when it comes to the sports passion network on Twitter - there are many different sub-communities...

Tom Bracher
Tom Bracher 19 July 2018
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Retail media + purchase history = boosting profitability

Retail media + purchase history = boosting profitability

Retail Media combined with purchase data can boost margins - no wonder Amazon & Alibaba are moving into battle for this. How can retailers strike back?

Stephan Visarius
Stephan Visarius 19 July 2018
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How Can CDN Improve Your Google Ranking?

How Can CDN Improve Your Google Ranking?

CDN – Content Delivery Network – is one of the latest SEO buzzwords – but how does it help your Google ranking? CDN integration serves a cached copy of your site from a location closer to the visitor, which...

hazal gurel
hazal gurel 19 July 2018
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‘Complainer marketing’ – should we harness rage to promote brands?

‘Complainer marketing’ – should we harness rage to promote brands?

As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that.

Tom Chapman
Tom Chapman 18 July 2018
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Facebook Ads and Pages: a New Level of Transparency

Facebook Ads and Pages: a New Level of Transparency

In the last couple of months, Facebook has been changing the way they present ads and pages on their platforms in a way to add more transparency to their users. This should help Facebook offer a better experience to...

Georges Fallah
Georges Fallah 18 July 2018
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How to smash your targets on Amazon by cracking the A9 algorithm!

How to smash your targets on Amazon by cracking the A9 algorithm!

What exactly is Amazon’s A9 algorithm? In a nutshell, it is the name of Amazon’s search engine algorithm. It is the strategy that lies behind Amazon’s search box, which decides what product recommendations to show the...

Matt Anderson
Matt Anderson 18 July 2018
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Three ways retailers can create brand fans

Three ways retailers can create brand fans

Since the 1950s and the advent of television, heavy investment into brand building via advertising and marketing has ultimately been about encouraging consumers to believe in you and your product. Social has changed...

Apu Gupta
Apu Gupta 17 July 2018
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5 things that can influence affiliate marketing

5 things that can influence affiliate marketing

Affiliate marketing is an online market where advertisers or merchants pay the individuals or companies who do the task of promoting the services and products on the basis of their performance.

Maria Jones
Maria Jones 17 July 2018
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How Brands Can Benefit from Creating Ephemeral Content

How Brands Can Benefit from Creating Ephemeral Content

Read about how brands use ephemeral content in their marketing strategies to attract and retain new customers, and entertain old ones.

Larry Reed
Larry Reed 17 July 2018
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Digital: how CMOs can master the new marketing era

Digital: how CMOs can master the new marketing era

Setting up your marketing team for success is tough in today’s digital era. While the proliferation of channels and devices provides more opportunities to engage consumers on a personal level, it also brings new...

Vanessa Tadier
Vanessa Tadier 16 July 2018
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Podcast from Cannes Lions - Marketing Trends

Podcast from Cannes Lions - Marketing Trends

The second episode recorded at Cannes Lions 2018. Here we looked at some marketing trends being discussed with Somethin'Else; the BRIT Awards and ITV on how brands can succeed on social media by learning from how...

Russell Goldsmith
Russell Goldsmith 16 July 2018
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Is marketing rapidly approaching a post-technology world?

Is marketing rapidly approaching a post-technology world?

For the last 6 years, we’ve watched Scott Brinker update that MarTech landscape diagram each year. It started with 150 technologies in 2011 and now in 2018 it’s just shy of 7000. The 2018 edition adds up to more...

Kieron McCann
Kieron McCann 16 July 2018
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Email Signature Marketing: 7 Practical Tips That Will Help You to Achieve Your Marketing Goals

Email Signature Marketing: 7 Practical Tips That Will Help You to Achieve Your Marketing Goals

It is not a surprise that the email signature is an ascending marketing tool in the business industry. Either you’re a bakery owner with an e-commerce website or SaaS startup that is looking for an additional exposure...

Volodymyr Zastavnyy
Volodymyr Zastavnyy 16 July 2018
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Importance Of Brand Registration For Your Business

Importance Of Brand Registration For Your Business

Trademarks are something that often seems unnecessary and is therefore neglected. Most people don’t realize that by giving their business a trademark, they actually give it its identity. This can be realized in the...

David Koller
David Koller 13 July 2018
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Why Your Business Needs a “Responsive Web Design”

Why Your Business Needs a “Responsive Web Design”

Today, mobile surfs more than 60% of internet. If you don’t have a responsive website - then you are losing your business. Here are some solid references why your business needs a responsive web design.

Maulik Shah
Maulik Shah 13 July 2018
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Customer-centricity: what does it really mean and how can you achieve it?

Customer-centricity: what does it really mean and how can you achieve it?

What does it mean to be customer-centric? Put simply, customer-centricity describes a philosophy/strategic intent whereby a business is entirely focused-on, and engages with, its customers in a way that provides a...

Graham Halling
Graham Halling 13 July 2018
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Ratings and reviews are the most important touchpoints on the consumer journey – new research

Ratings and reviews are the most important touchpoints on the consumer journey – new research

Ratings and reviews are the most important sources of information during the consumer buying process, ahead of other digital and offline touchpoints including search engines, ecommerce platforms and television...

Linus Gregoriadis
Linus Gregoriadis 12 July 2018
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5 Ways to Fuel Your Big Data Analytics in 2018 - 19

5 Ways to Fuel Your Big Data Analytics in 2018 - 19

Big data is the present and the future in the world of technological innovations. Big data is a collection of small details and information points in varying silos. It is a powerful technology that it can bring about...

Nirmal Patel
Nirmal Patel 12 July 2018
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How to Increase In-app Purchase and Boost Revenue from Your App

How to Increase In-app Purchase and Boost Revenue from Your App

In-app purchase is the most important way for monetizing the mobile app. The blog talks about the tricks to increase the in-app purchase and boost the revenue.

Mitesh Patel
Mitesh Patel 12 July 2018
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AI vs. Humans: where are contact centres headed?

AI vs. Humans: where are contact centres headed?

Market disruption continues to be a relevant phenomenon, as companies fail to innovate to a sufficient level to stay afloat. In particular, household brands in the retail sector continue to suffer from the effects of...

Graham Ede
Graham Ede 12 July 2018
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How to Streamline Buying and Selling Process in a Business?

How to Streamline Buying and Selling Process in a Business?

Streamlining your business' buying and selling process cuts out waste, boosting your finances. Since this is so important, here are some tips to make it happen.

Madelyn Wilson
Madelyn Wilson 11 July 2018
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