December - Digital Doughnut

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Five Tips To Help You Avoid Malicious WordPress Plugins And ThemesWordpress’s plugins and themes are one of the most powerful things about the platform - easy to use and easy to install, they can transform your website into just about anything you could possibly imagine...

                Brad Litwin
                21 December 2018
            
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Be Boxing Day clever: Don’t make headlines for the wrong reasons on the biggest shopping day of the year2017 was stated as the worst year ever for data breaches and cyber incidents around the world. Hackers are opportunistic and will prey on those retailers that are unprepared at their busiest times. But, according to...

                Ian Woolley
                20 December 2018
            
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Digital detoxing and brand engagement Scott Curtis, Global Head of Digital and Innovation at Spark Foundry talks about how the growing rise in people switching off will affect marketing strategies  

                Scott Curtis
                20 December 2018
            
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Podcast - How Connected Brands Drive GrowthThe latest FutureBrand Index highlighted how the most future proofed companies consistently align the totality of the experiences they create with their wider corporate purpose and that was the focus of our latest...

                Russell Goldsmith
                20 December 2018
            
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4 Corporate Email Risks & What You Can Do About ThemEveryone in the Corporate World today is striving to contribute to growing their business. And there can be no doubt that email is a critical growth agent for almost any business. But without a structured plan, or...

                Jenna Devinney
                20 December 2018
            
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The reality of transformationDigital transformation may have been on the business agenda for some time, but the truth is that (beyond the technology itself) businesses have struggled to embrace the changes that inevitably come with it. This means...

                Nicola Hinds
                20 December 2018
            
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Finally, the brands have their sayAs we finish 2018, it was refreshing to attend an event that focused on letting the brands take centre stage. MAD//Fest was promoted as being a disruptive event which threw the event rule book out of the window. It...

                Julia Smith
                19 December 2018
            
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Why ‘clickbait’ is no longer a valid marketing tacticStill measuring results by the click? Perhaps it's time to reconsider.

                Tom Chapman
                19 December 2018
            
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Three steps to putting the mobile consumer in contextWith the rise of mobile commerce, today’s consumers don’t “go shopping”, but instead purchase items in a huge variety of different contexts and settings.

                Geoff Galat
                19 December 2018
            
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How 'enterprise-ready' low code empowers developers, designers and marketers alikeWith marketers able to track and understand consumer behaviour better than ever before, the pressure is rising for digital design teams to respond quickly to demands for new features, functionality and design elements...

                Craig Hanna
                18 December 2018
            
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8 Secrets to Successful Online MarketingSuggestions for successfully marketing your small business online.

                Justin Runyon
                18 December 2018
            
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How the media world needs to think wider for a more focused solution With influencer marketing increasingly seen as commercially flawed, brands will seek to reach audiences via their 'tribes'. Think Adidas or Nike. By supporting the tribe's interests, brands will be able to...

                Jonathan Durden
                17 December 2018
            
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How Digital Signage Can Help You to Connect With Your CustomersDigital signage has become one of the most popular forms of advertising in recent years, and as it begins to surpass traditional offline strategies, business across the world – both big and small – must focus their...

                Peter Scully
                17 December 2018
            
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Quick fixes or hard yards? The power of (and secret to) long-term, successful brand-agency relationshipsDiverse roster of niche supplier agencies, or a smaller number of long-term partnerships? While the former presents a more dazzling venture, it is the latter that tends to hold the formula to a business’ sustainable...

                Tom Carter
                17 December 2018
            
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Why revisiting your content is a good ideaThe world moves faster and faster with each passing year. What was relevant one year might be out of date the next. Let’s take a look at why revisiting your content is so important and how this is best achieved.

                John Hinds
                14 December 2018
            
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The Challenges of Data-Driven Marketing (And How to Overcome Them)More businesses are turning towards data-driven marketing to help them better align their strategies with consumer behavior. A lot can be gained from using data to inform marketing decisions, but it doesn't come...

                Jennifer Horne
                14 December 2018
            
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Marketplace magic! 5 keys to success   There has been a lot of talk recently about the prominence of Marketplaces and how they have been instrumental to ensure success for manufacturers, brands and retailers in selling their products via e-commerce...

                Alvaro Verdoy
                14 December 2018
            
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SEO Myths that are Hurting your BusinessWhen it comes to web entrepreneurs, SEO is the most common word that comes out of their mouths. With that said, it is normal to find people twisting information about the same. For this reason, we need to get SEO...

                Robert Kolaski
                13 December 2018
            
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Top Trends in Digital Advertising in 2019 Wesley MacLaggan  SVP Marketing at Marin Software’s trend’s for 2019.  

                Sebastian Holland
                13 December 2018
            
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How to win customers and influence people…A guide for brands and social media marketers on how to harness modern-day ‘word of mouth’ to amplify reach, improve engagement, and drop costs

                Olga Loginova
                13 December 2018
            
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3 Martech trends to watch in 2019Technology has changed the landscape of marketing and communications in pretty dramatic ways. The rising importance of social media has altered communications between enterprises, customers and stakeholders. The...

                Radzi Schmaus
                13 December 2018
            
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Why Do They Unsubscribe: a Practical Guide to Improve Your Email Open RateIf you have an email (and I have bad news if you don’t), it half consists of newsletters and advertisements. Every time you open your account, it takes huge efforts to find useful information. That’s why most people...

                Inna Yatsyna
                12 December 2018
            
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Black Friday & Cyber Monday: Outstanding Opportunity or a Marketing Mishap?We’ve just experienced the biggest promotional event of the year: Black Friday / Cyber Monday weekend. Across the UK, thousands of brands offered heavily discounted prices to lure consumers during the busiest weekend...

                Floris Oranje
                12 December 2018
            
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Data on-Boarding 101 Data Onboarding is a topic that’s been generating a lot of chatter in the marketing world lately. The MarTech industry has been buzzing by the potential of utilizing offline data for online marketing campaign purposes...

                Jenna Devinney
                12 December 2018
            
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Why Angular is the Best FrameworkAngularJS is a very powerful JavaScript framework designed and maintained by Google. It is built specifically to overcome the various limitations of existing technologies in one seamlessly integrated package.
Here...

                Jeevan KS
                11 December 2018
            
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