Lesley Haught
Lesley Haught 10 August 2018

Which Link Building Strategies Will Be Effective in 2018?

With each update of Google Penguin it become harder and harder to manage ranking position. You should act thoughtfully and in the following article we will try to figure out the most perspective link building strategies for 2018.

  1. Develop Free Tools to Draw Quality Backlinks

People love a good tool. But do you know what they love more? FREE tools.And you can use this to your advantage to attract links. It doesn’t necessarily have to be pricey or larger-than-life. A smart yet basic tools for SEO can work wonders with the right audience. The question is, what is the correct way to build backlinks to such free tools? The answer is three-fold – targeting link pages and resources, targeting how-to guides and tutorials, and of course, the shotgun outreach.

Resource/Link Pages: The primary goal of these web pages is to provide useful online resources, and their general responsiveness to pitches sets them up as the perfect link targets. Utilize Google search operators to locate numerous resource pages, go through the results, and pitch your content after finding the relevant contact details. It’s as simple as that!

How-To Guides: Tools serve as solutions to problems, and make great link targets. If you create a tool that people actually find useful, they will go through your posts to save time and fix their issues. That’s why you should seek out ‘how-to’ content relevant to the tool you’ve developed, and check whether they link out to other similar tools. In case they don’t, get in touch and try to get your tool included.

Shotgun Outreach: You might have an amazing free tool on your hands, but it is likely to resemble a pre-existing tool. Now, usually competition is a cause for concern, but not in the case of link building. As long as your tool trumps the competition easily, you’ve got nothing to worry about. Plus, it makes your tool compatible to the shotgun skyscraper outreach. This technique involves tracking down tools that serve the same purpose as yours but just aren’t quite as good. Connect with anyone who links to those tools and convince them to link to your tool instead. Successful implementation of this strategy enables you to rapidly build up a database of numerous quality links.

  1. Link Roundups

Want to build backlinks fast and easy? Then opt for expert roundups. First figure out what you want to ask experts and influencers in your industry. Compile a list of influencers in your niche and consolidate their reactions into a blog post. Once you feed the influencers more details about your live post, they might consider linking to it. This will prompt their followers to link to, or share your blog throughout their social media networks. It should be easy enough to track down bloggers who publish link roundups on a specific social site.  Simply visit the website, and type something such as ‘keyword + link roundup’ keeping target keywords in mind.

  1. Leave Product Reviews


Whenever you’re selling something, your customers are going to inspect the product twice, may be even thrice, properly to make sure everything’s in order. Link building is not much different, and through product reviews, you assure customers that the product will meet their requirements. The best part about product reviews is the flexibility they offer – you can do the reviews by yourself or hire a consultant firm to post them on your behalf. Due to the rise of vlogging nowadays, you might even get a professional vlogger to test out your product on air and build new links. You could also post a video explaining each product to the audience so you receive good backlinks from blogs and videos.

  1. Use Infographics to Your Advantage


Bright, colorful, and chockful of details, infographics are eye-catching, to say the least. But what a lot of marketers don’t realize is infographics are ideal for promoting links. In fact, they are one of the most creative techniques to advance your reach. However, before beginning work on your own, keep a few helpful points in mind.

  • Always keep the target audience in mind when creating an infographic. Ensure that it is relevant and simple.
  • Put a cap on the size so that the infographic doesn’t take too long to load and the viewer loses interest midway. 1500 to 2000 pixels is ideal.
  • Always include a few facts and statistics in the infographic, and do not forget to credit the sources you used.
  • Develop a story that holds the attention of the viewer. But also ensure a smooth flow.
  • Do not use over two fonts and adhere to a maximum of three different colors.
  • Charts and graphs are a good way to impress the viewers.
  • A unique description of 200 to 300 words should be present in the infographic along with some variations of the targeted keywords.
  • Develop a great headline for your infographic and stick to a maximum of 70 characters.

Once you’ve successfully finished creating the infographic, submit it to relevant sites in your sector to build links.

  1. Post Quality Articles

Even though this strategy sounds a bit dated, it still works wonders. What you need to do is send a few high quality articles concerning your business to sites that deal with higher authority content. Now, keep in mind that article submission sites usually frown upon posting the same content on various sites. So, if an article directory permits linking, it is necessary to use just a single anchor tag to connect it to the site. Plus, ensure that the anchor text backlinks naturally and do not stray too far to link with your articles.

  1. Comments and Testimonials


Believe it or not, but link building via testimonials and comments can be useful for link building. There are plenty of businesses that let users post feedback about their products. This is a unique opportunity to acquire backlinks as well as possible traffic from the site. There is greater chance of the links being approved faster than the regular link requests. But bear in mind that the reviews need to look natural and genuine instead of placing the link in the review as a second thought.

You could also comment on blogs to build links effectively. Select the blog or forum that pertains to your business and check whether they have high engagement and traffic. Plus, there should be numerous users already commenting. Ensure your comment adds considerable value to the discussion. Then it is time to consider strategically placing the link within the comments.

Link building is still relevant in 2018, and you should pull out all stops to find the strategy that works for your business. Without link building, there is very little chance of your company’s survival, so make sure you try out various strategies from the ones listed above to find one that fulfills your requirements. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
10 Digital Marketing Trends for 2019 you Should Know

10 Digital Marketing Trends for 2019 you Should Know

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and...

Georges Fallah
Georges Fallah 27 December 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
Read more