Rick Barron
Rick Barron 29 August 2018

Looking for inspiration

You’re sitting there tapping your finger on the keyboard, wondering when to launch your career in social media, but not sure how to begin. Below is a list of 10 women to start following on Twitter, as they can help you stop tapping the keyboard and get moving.

As you sit there wondering how and when to start, questions go through your head such as best marketing practices for your own company, sources to reference, and just plain inspiration. Let me provide a short list of women who I think have punched a hole in the sky with their savvy and know how in the world of social media. 


1. Kim Garst @kimgarst

Kim is the founder and CEO of Social Media Branding, a branding and social media business consulting firm. She is passionate not only about helping others build a social media presence, but also sharing how you can do it yourself.

2. Amy Porterfield @AmyPorterfield

This social media strategist specializes in Facebook: Check out her book, Facebook Marketing All-In-One for Dummies. With 14+ years marketing experience, Amy has worked with mega brands like Harley-Davidson Motorcycles and Peak Performance Coach, Tony Robbins, where for 6 years she oversaw his content development team and collaborated on online marketing campaigns.


3. Christine Perkett @missusP

PR and social media go hand in hand, and if you're looking for a career in either, Christine Perkett is a must-follow. Recognized as one of the industry leaders, it's rare to see a social media conversation happening on Twitter that she's not part of. Christine Perkett founded the high-tech PR, digital marketing and social media agency, PerkettPR, on the heels of a diversified career in corporate and agency public relations. She has been recognized as a PR leader by various entities – as one of the “Top 25 Authorities Moving PR Forward” in a recent industry ranking and “Best Communications/IR/PR Executive” of the year from the American Business Awards, for example, and speaks often on the subject of PR and social marketing.  

4. Ann Handley @MarketingProfs

Named #2 on Forbes' Top 50 Social Media Power Influencers, Ann is widely considered one of the world's leaders in social media. (She's also the Chief Content Officer at MarketingProfs, a site anyone in the marketing world should bookmark, stat.) Ann is a speaker, author, and member of the LinkedIn Influencer program. She is the author of the Wall Street Journal best-seller on business writing, "Everybody Writes," and the co-author of the best-selling book on content marketing, "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business."

5. Eve Mayer Orsburn @LinkedInQueen

Love LinkedIn, or want to learn more about making it work for you? Eve Mayer is a speaker, writer, and consultant recognized by Forbes and CNN with over 20 years of experience. She serves clients as a Fractional CMO and Fractional Chief Culture Officer.

Recognized has been by Forbes as one of the most Influential Women in Social Media,  by CNN as one of the 8 Women to follow on Twitter, and Social Media Marketing Magazine named Eve the #1 CMO on Twitter.


6. Mari Smith @MariSmith

Speaker, author, and social media strategist Mari Smith focuses on helping small businesses understand the art and science of social media. If you're looking to ramp up your company's social media efforts, check her out. Often referred to as the Queen of Facebook, Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. She is a Forbes’ Top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.


7. Sharon Feder @Sharonfeder

Sharon Feder was the COO of @Mashable. Starting at Mashable in 2008 as an editorial assistant, she was a huge part of the company's explosive growth and knows more about what's going on in social media than just about anyone. She’s now Chief Content Officer at The Muse, and oversees the company's Editorial, Branded Content, and Production teams.

8. Kristie Wells @kristiewells

The brand strategist and founder of Social Media Club, a non-profit that promotes media literacy, industry standards, and ethical behavior. A fun follower for social media news, plus you'll feel like you've made a new friend.


9. Claire Diaz-Ortiz @claire

Who better to follow than one of Twitter's own? Claire Diaz-Ortiz heads up Twitter’s philanthropic, social good, and cause marketing initiatives. Hired early on by Twitter co-founder Biz Stone to lead social innovation, she was the first employee to write a book about the platform.

10. Susan Cooper @BuzzEdition

A social media strategist specializing in the entertainment industry, Susan is an amazing resource for social media news and tips, plus a great way to sneak in your entertainment news.

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