Article

How Translation Apps Are Improving Global Communication

With the rapid evolution of the online market, serving a global client base is now no more limited within geographical boundaries or borders of only one large enterprise. As an increasing number of smaller companies enter the foreign market to assert their presence worldwide, the need to overcome language barriers is as a result higher than ever.

From website content and marketing materials to product manuals and training documents, there are so many things that require translation to make sense to your new market(s). This is the point where a need for clear, precise, and effective translation services rises.

Choosing the right translation service is crucial because many things can be misinterpreted or lost. Miscommunication in translation can harm your business in more than one way. Apart from financial loss, it may result in reputation damage and make you vulnerable to industrial disasters.

As a result, companies spend a significant amount on translation services to ensure clear communication within their network of customers, partners, agents, and government agencies. According to a survey, the amount of money enterprises spend on translation services every year is expected to reach $45 billion by 2020.

Reasons Behind The Popularity Of Translation Apps

The rise in globalization has led to the growth of artificial intelligence (AI) to bring down the cost of translation. Today we have AI enabled translation apps like Google Translate, Amazon Translate, and Microsoft Translator that have highly evolved in the recent times to deliver accurate translation.

The recent developments in the neural machine translation algorithms have made the apps more accurate and effective and this has created the need for businesses to contract a good app development agency that guides you towards a successful translation app.

For people who need to translate a web page or product description for casual browsing, the results delivered by translation apps are good enough. These services are free and supported by ads. However, when it comes to creating a user manual in a foreign language, translating a tax document or developing a user interface in a new language, companies require error-free translation. They can still use the apps for initial translation and then get it refined by a human translator.

With recent developments and upgrades, the number of languages that the translation apps can profitably interpret has increased significantly. This reduces the cost of translating higher-priority languages in the retail and service sectors.

How Is It Empowering Sectors And Making Lives Easier

The translation apps have improved dramatically over the last few years. A recent development in apps is the inclusion of voice-recognition software that enables them to decode words and phrases as you speak into text or audio format. The more they are used, the better they are able to interpret text and sound.

Translation apps vary widely in terms of user interface, price, functionality, and features. Their accuracy primarily depends on your dialect, the words you use, and the environment. Some apps may be better at translating to Spanish, but fare poorly in French; while others may be great with technical words but perform miserably when you use culinary terms.

To get the best results from voice-recognition software, make sure you speak slowly and form short sentences. The apps that stand out in terms of usability and reliability are Google Translate, Jibbigo, I translate, and Vocre.

Translation apps have helped companies in the retail sector and service industry reach out to larger markets and serve people from different countries. Smaller enterprises find it easier to offer their products/ services globally without having to worry about high translation costs.

Easy to use translator mobile apps have made the world a small place. Travelers can now trot around the world confidently without worrying about language barriers while communicating.

Visual translation feature in apps has taken things to a different level altogether. You can point your smartphone camera at certain signs in a foreign language to get an instant translation. No wonder the apps may still sometime give you some funny results, but they are accurate in most cases.

What The Future Holds For Translation Apps

With companies like eBay, Skype, Twitter, and WeChat adding translation features to boost their usability around the world, the future of translation apps look bright.

After visual translation, we are now moving forward to Google Glass that involves keeping the head still while looking at a foreign sign and then saying,  “Ok Glass, translate this for me”. HP is working on a startup called SpeechTrans that will provide real-time translation of conference calls and business meetings while they are in progress.

These AI tools may not completely replace human translation in the high-end enterprise market. However, going forward, they will be useful in meeting the needs of highly specialized translation in law, engineering, healthcare, and IT industry.

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