Article

Esther Muwombi
Esther Muwombi 20 August 2018
Categories Content

7 proven blog posts that win and convert

After social media, blog posts are the most winning content marketing tool your business needs to have. You can use them to preach the gospel of your services, to educate, to inform and to win, convert and close deals.

There are several types of blog posts you can play around with but I have listed the proven 7 that I used for various content marketing campaigns and they worked wonders for my clients. By the end of this post, you will learn how to write each of these blog posts and exactly how all of them can help your business.

Series

Sometimes you can’t say it all in one blog post, that’s where series come in handy. The trick here is to keep it short and very informative because people won’t come back to boring posts.

You can choose to do a 3 day, 1 week even 2-day series depending on how much you want to share.

Business benefits: longer stay on site which = a greater conversion rate.

Problem-solving blog post

This is the most common blog post used in content marketing and if well targeted, can bring in lots of victories. The aim of this kind of blog post is to solve a prospect's problem and that’s what prospects want anyway. For example, if you deal in phone repair or mobile phone recycling, you could write a post that solves popular issues that phone users meet. Let’s say you have been receiving lots of complaints about people who have been trying to sell their old phones but usually find the info in their phones has been extracted and is being used somewhere. Here you could write a blog post with a title like this, “How to prepare your old phone for sale” People searching engines with keywords such as rapid phone buyer or shops that buy old phones will easily land on your website and if your article is well written, they will be glad they visited your site.  The rest is your job to convert.

Business benefits: Lots of traffic, subscription list building, sharing, back links

Interview blog post

This is a great blog post to show your readers that it's not all about you and that you acknowledge that there are great people out there that can help your readers with tips.

Once you’ve identified a topic that your followers could be struggling to understand, invite an expert and interview them about this topic. You can write the blog post or just do a video and share on your blog.

Business benefits: This kind of blog post will earn you lots of shares which will lead to exposure and traffic to your site.

Guest blog post

There are two ways to guest post. Either you are hosted on someone else’s site or you invite someone to write a post on your site.

Business benefits: The biggest win from guest posts is backlinks. If it is you that is hosted on another site, you will get a backlink to your site with a mention of you being an expert on the topic you have written about. If it is you hosting a guest, you can ask them to share the article wherever they live so that you get traffic from your guest’s channels.

Review blog post

A review may totally go off topic away from your niche. Not even speak about your products but instead give an honest opinion of a product that your readers love or relate with. Such a product could be a new laptop, a phone, a memory stick or any other random product that you assume your followers use.

Business benefits: Helps you get personal with your followers so that they feel that you are not only there to sell to them but that you also have another side that cares about them and wants to share the things you love.

Tutorial blog post

This is a very important blog post that every business needs to have. It’s the post that shows prospects that you have been where they are and this is how you got from there to where you are today. It’s like the problem-solving blog post but with this one, you become specific and write the steps you took to solve your problem.

Business benefits: Prospects get to see your expertise which builds trust and converts.

Resource sharing blog post

People are always searching for free tools and other resources that they can use for their work, study, business and this is a great group of traffic you don’t want to miss.

Research the latest resources and link to them. You could also list tools such as useful apps.

Business benefits: You can ask the owners of the tools and resources to share your article so that you get backlinks and referral traffic.

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