Article

Surajit Nath
Surajit Nath 12 April 2018

The State of Enterprise SEO

Ranking factors in Search are constantly evolving. SEO teams are busy monitoring and adopting them constantly. We picked data from a survey, conducted by Northstar, across the US that uncovers some of the current realities and trends in SEO at the moment.

The report included the following stats:

  • More than half of the surveyed enterprises spend more than $5,000 a month on SEO.
  • For nearly 40% of respondents, Content Development was the most pressing SEO issue in 2018.
  • Google Analytics is the most used tool for monitoring and dissecting traffic.
  • Technical onsite optimization was the most successful SEO strategy over the past 12 months across organizations.
  • Demonstrating ROI and securing SEO talent are both an obstacle for in-house and agency SEO specialists.
  • Page speed and indexation are the top technical concerns for SEO teams.

Let’s have a look at the findings of the research conducted by Northstar, in terms of spending & priorities, strategies & challenges and measurement & analysis parameters in this infographic below:

StateOfEnterpriseSEo-(3).jpg

 

 

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